Apple Testing More Than 10 Prototype iPhone Models, Including One With Curved OLED Display

iphone-7-front-backMultiple sources have claimed Apple will launch its first iPhone with a curved OLED display next year, and now The Wall Street Journal has thrown its weight behind those rumors.

The report claims an OLED version could be introduced as one of several new iPhone models unveiled next year, but it would have a higher price tag than current iPhone models.

OLED displays are thinner, lighter, and allow for flexible designs, but they are up to $50 more expensive to produce than traditional LCD displays, according to analysts cited.

OLED displays can also be more energy efficient, as unlike LCD displays, they do not require a backlight to illuminate the screen. When displaying black pixels, OLED displays are completely off, which could preserve battery life.

Apple is said to have more than 10 different iPhone prototypes under development, so it may decide not to launch a version with an OLED display next year, according to the report. Previous reports said Apple will also launch new 4.7-inch and 5.5-inch models with traditional LCD displays next year.

Apple will likely tap Samsung as its primary OLED display supplier, but it wants LG Display, Japan Display, and Sharp to ramp up production for 2018, the report added, corroborating information heard previously. Sharp President and CEO Tai Jeng-wu confirmed Apple's plans to switch to OLED technology last month.

Related Forum: iPhone

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
google pixel 10

Switching Between iPhone and Android Will Get Easier With New Apple and Google Collaboration

Monday December 8, 2025 11:10 am PST by
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta. Apple already has a Move to iOS app for transferring data from an Android...
Apple Fitness Plus expansion hero

Apple Fitness+ Coming to 28 New Regions With Digital Voice Dubbing

Monday December 8, 2025 6:19 am PST by
Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre. Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year....

Top Rated Comments

thatanonymoususer Avatar
118 months ago
I think that Apple should think a while on their decision to split up the iPhone line further. Right now, we have the SE, 7@4.7", and 7@5.5" as the current flagship phones. A streamlined experience and the draw that if you buy one of their flagship phones, you'll be guaranteed to be able to do everything iPhone has to offer was one of the main pulls for buying an Apple product from a developer and a consumer standpoint.

As Apple further complicates the iPhone line, they step away from the curator role and start becoming more of a Samsung with a bunch of models shotgun scattered at the consumer to see which ones hit.
Score: 11 Votes (Like | Disagree)
chr1s60 Avatar
118 months ago
I can already see the iPhone 7s, the iPhone Pro, and the limited edition iPhone X.
Score: 9 Votes (Like | Disagree)
840quadra Avatar
118 months ago
I think having diverse suppliers will be key, and I am hoping for premium phones that offer both OLED and LCD. Not happy with burn-in on my android devices that have OLED, and if Samsung is the only supplier, it's clear they haven't solved that issue yet.
Score: 8 Votes (Like | Disagree)
iHack13 Avatar
118 months ago
tldr Apple fanbois posts :

OLED yeah mehh .. well there are problems with burn in and well yeah ummm they arent that great its kinda artificial and all I like more realistic colours (a few years ago: 4 inch iphone is the perfect size, no need for a bigger screen. lol at these people with the huge displays)

a year after this:
OMG!! I have to get this new OLED screen iphone 7 Plus (because the smaller iphone doesnt have it)
The screen is so gorgeous its the best that Apple has ever made (or imported from Samsung Electronics)

its going to be the same like the iphone with bigger screen is so much better and 4 inch isnt perfect all of a sudden. and that 2GB of RAM is also better than the once "enough" 1GB RAM.
Score: 7 Votes (Like | Disagree)
T'hain Esh Kelch Avatar
118 months ago
All iPhone 8's found in bars are covered with this:
Score: 7 Votes (Like | Disagree)
mscice Avatar
118 months ago
iPhone 8 Pro for $1.099 confirmed!
more like 1199 $ :))))
Score: 5 Votes (Like | Disagree)