Apple Testing More Than 10 Prototype iPhone Models, Including One With Curved OLED Display

iphone-7-front-backMultiple sources have claimed Apple will launch its first iPhone with a curved OLED display next year, and now The Wall Street Journal has thrown its weight behind those rumors.

The report claims an OLED version could be introduced as one of several new iPhone models unveiled next year, but it would have a higher price tag than current iPhone models.

OLED displays are thinner, lighter, and allow for flexible designs, but they are up to $50 more expensive to produce than traditional LCD displays, according to analysts cited.

OLED displays can also be more energy efficient, as unlike LCD displays, they do not require a backlight to illuminate the screen. When displaying black pixels, OLED displays are completely off, which could preserve battery life.

Apple is said to have more than 10 different iPhone prototypes under development, so it may decide not to launch a version with an OLED display next year, according to the report. Previous reports said Apple will also launch new 4.7-inch and 5.5-inch models with traditional LCD displays next year.

Apple will likely tap Samsung as its primary OLED display supplier, but it wants LG Display, Japan Display, and Sharp to ramp up production for 2018, the report added, corroborating information heard previously. Sharp President and CEO Tai Jeng-wu confirmed Apple's plans to switch to OLED technology last month.

Related Forum: iPhone

Popular Stories

hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're officially less than one week away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
Low Cost MacBook Feature A18 Pro

Report: Low-Cost iPhone, iPad, MacBook Coming Early 2026

Friday November 21, 2025 2:26 am PST by
Apple is planning to release new entry-level models across its iPhone, iPad, and Mac categories early next year, with an all-new affordable MacBook the most notable addition to the lineup. According to a new research report by Jeff Pu of GF Securities seen by MacRumors, Apple will launch the iPhone 17e – its second iteration of the "e" line – in the spring, likely along with a...

Top Rated Comments

thatanonymoususer Avatar
117 months ago
I think that Apple should think a while on their decision to split up the iPhone line further. Right now, we have the SE, 7@4.7", and 7@5.5" as the current flagship phones. A streamlined experience and the draw that if you buy one of their flagship phones, you'll be guaranteed to be able to do everything iPhone has to offer was one of the main pulls for buying an Apple product from a developer and a consumer standpoint.

As Apple further complicates the iPhone line, they step away from the curator role and start becoming more of a Samsung with a bunch of models shotgun scattered at the consumer to see which ones hit.
Score: 11 Votes (Like | Disagree)
chr1s60 Avatar
117 months ago
I can already see the iPhone 7s, the iPhone Pro, and the limited edition iPhone X.
Score: 9 Votes (Like | Disagree)
840quadra Avatar
117 months ago
I think having diverse suppliers will be key, and I am hoping for premium phones that offer both OLED and LCD. Not happy with burn-in on my android devices that have OLED, and if Samsung is the only supplier, it's clear they haven't solved that issue yet.
Score: 8 Votes (Like | Disagree)
iHack13 Avatar
117 months ago
tldr Apple fanbois posts :

OLED yeah mehh .. well there are problems with burn in and well yeah ummm they arent that great its kinda artificial and all I like more realistic colours (a few years ago: 4 inch iphone is the perfect size, no need for a bigger screen. lol at these people with the huge displays)

a year after this:
OMG!! I have to get this new OLED screen iphone 7 Plus (because the smaller iphone doesnt have it)
The screen is so gorgeous its the best that Apple has ever made (or imported from Samsung Electronics)

its going to be the same like the iphone with bigger screen is so much better and 4 inch isnt perfect all of a sudden. and that 2GB of RAM is also better than the once "enough" 1GB RAM.
Score: 7 Votes (Like | Disagree)
T'hain Esh Kelch Avatar
117 months ago
All iPhone 8's found in bars are covered with this:
Score: 7 Votes (Like | Disagree)
mscice Avatar
117 months ago
iPhone 8 Pro for $1.099 confirmed!
more like 1199 $ :))))
Score: 5 Votes (Like | Disagree)