Apple Testing More Than 10 Prototype iPhone Models, Including One With Curved OLED Display - MacRumors
Skip to Content

Apple Testing More Than 10 Prototype iPhone Models, Including One With Curved OLED Display

iphone-7-front-backMultiple sources have claimed Apple will launch its first iPhone with a curved OLED display next year, and now The Wall Street Journal has thrown its weight behind those rumors.

The report claims an OLED version could be introduced as one of several new iPhone models unveiled next year, but it would have a higher price tag than current iPhone models.

OLED displays are thinner, lighter, and allow for flexible designs, but they are up to $50 more expensive to produce than traditional LCD displays, according to analysts cited.

OLED displays can also be more energy efficient, as unlike LCD displays, they do not require a backlight to illuminate the screen. When displaying black pixels, OLED displays are completely off, which could preserve battery life.

Apple is said to have more than 10 different iPhone prototypes under development, so it may decide not to launch a version with an OLED display next year, according to the report. Previous reports said Apple will also launch new 4.7-inch and 5.5-inch models with traditional LCD displays next year.

Apple will likely tap Samsung as its primary OLED display supplier, but it wants LG Display, Japan Display, and Sharp to ramp up production for 2018, the report added, corroborating information heard previously. Sharp President and CEO Tai Jeng-wu confirmed Apple's plans to switch to OLED technology last month.

Related Forum: iPhone

Popular Stories

airpods 4 new new orange

Beyond iPhone 18 Pro: AirPods 5 in September, iPad Mini With OLED Display in October

Sunday August 30, 2026 7:25 am PDT by
In his newsletter today, Bloomberg's Mark Gurman reiterated that AirPods 5 will be released as early as this September, alongside the iPhone 18 Pro, iPhone 18 Pro Max, a foldable iPhone, the Apple Watch Series 12, and the Apple Watch Ultra 4. Apple is holding an event on Wednesday, September 9 at 10 a.m. Pacific Time. He also reiterated that he expects an iPad mini with an OLED display and...
macOS Golden Gate HDR

macOS Golden Gate Seems to Hint at MacBook Pro With OLED Display

Tuesday September 1, 2026 12:34 pm PDT by
As noted by Broadcasts developer Steven Troughton-Smith, many Liquid Glass interface elements on the macOS Golden Gate beta have an even glassier appearance on certain high-end OLED displays with HDR support than they do on ordinary displays. Apple reportedly plans to release new MacBook Pro or "MacBook Ultra" models with an OLED display by early 2027, so it is likely that macOS Golden Gate...
m3 ipad air mint

iPad Air OLED Panel Orders Could Be Split With BOE in 2027

Tuesday August 11, 2026 4:36 am PDT by
BOE wants a share of the OLED supply chain for Apple's next iPad Air, aiming to land a secondary sourcing role behind primary supplier Samsung Display, according to a report from South Korea's The Elec. Sources cited by The Elec say the Chinese panel maker is building out its iPad Air OLED effort at its B12 fab in Chongqing, home to BOE's sixth-generation OLED production line, ahead of the...

Top Rated Comments

thatanonymoususer Avatar
128 months ago
I think that Apple should think a while on their decision to split up the iPhone line further. Right now, we have the SE, 7@4.7", and 7@5.5" as the current flagship phones. A streamlined experience and the draw that if you buy one of their flagship phones, you'll be guaranteed to be able to do everything iPhone has to offer was one of the main pulls for buying an Apple product from a developer and a consumer standpoint.

As Apple further complicates the iPhone line, they step away from the curator role and start becoming more of a Samsung with a bunch of models shotgun scattered at the consumer to see which ones hit.
Score: 11 Votes (Like | Disagree)
chr1s60 Avatar
128 months ago
I can already see the iPhone 7s, the iPhone Pro, and the limited edition iPhone X.
Score: 9 Votes (Like | Disagree)
840quadra Avatar
128 months ago
I think having diverse suppliers will be key, and I am hoping for premium phones that offer both OLED and LCD. Not happy with burn-in on my android devices that have OLED, and if Samsung is the only supplier, it's clear they haven't solved that issue yet.
Score: 8 Votes (Like | Disagree)
iHack13 Avatar
128 months ago
tldr Apple fanbois posts :

OLED yeah mehh .. well there are problems with burn in and well yeah ummm they arent that great its kinda artificial and all I like more realistic colours (a few years ago: 4 inch iphone is the perfect size, no need for a bigger screen. lol at these people with the huge displays)

a year after this:
OMG!! I have to get this new OLED screen iphone 7 Plus (because the smaller iphone doesnt have it)
The screen is so gorgeous its the best that Apple has ever made (or imported from Samsung Electronics)

its going to be the same like the iphone with bigger screen is so much better and 4 inch isnt perfect all of a sudden. and that 2GB of RAM is also better than the once "enough" 1GB RAM.
Score: 7 Votes (Like | Disagree)
T'hain Esh Kelch Avatar
128 months ago
All iPhone 8's found in bars are covered with this:
Score: 7 Votes (Like | Disagree)
128 months ago
First, offering big screen and small screen phones, and now curved displays?

Apple, stop copying Samsung.
Apple did curved glass displays in 1977 :p

Score: 5 Votes (Like | Disagree)