sal-soghoianApple has eliminated the Product Manager of Automated Technologies role, ending Sal Soghoian's employment with the company. Soghoian revealed the news at the MacTech Conference in Los Angeles, according to Mac Observer. He also posted about the news on his website, which is dedicated to the user automation community.

Q. I hear you no longer work for Apple; is that true?

A. Correct. I joined Apple in January of 1997, almost twenty years ago, because of my profound belief that “the power of the computer should reside in the hands of the one using it.” That credo remains my truth to this day. Recently, I was informed that my position as Product Manager of Automation Technologies was eliminated for business reasons. Consequently, I am no longer employed by Apple Inc. But, I still believe my credo to be as true today as ever.

Soghoian was responsible for advancing a number of automation technologies for Apple, including UNIX CLI, Apple Events, JavaScript, AppleScript, Automator, Apple Configurator, scripting support for Photos, iWork, Finder, Mail and other Apple programs as well as Master for iTunes tools and Dictation Commands.

Since Apple eliminated the position, it's unclear what the move means for the future of automation technologies in macOS. Soghoian says the best thing to do for those concerned is to direct any questions or concerns to Apple.

If user automation technologies are important to you, then now is the time for all good men and women to reach out, speak up and ask questions. The macOS user automation technologies include: UNIX CLI (shell, python, ruby, perl), System Services, Apple Events (JavaScript, AppleScript, AppleScriptObj-C, Scripting Bridge), Automator, Apple Configurator (AppleScript, Automator), and Application scripting support in Photos, iWork, Finder, Mail, and other Apple applications.

Starting on December 1, Soghoian says he will begin considering opportunities and is available for consulting for user automation services. He also says he's optimistic about the future of user automation. "I've seen the benefits and power of individuals being able to automate critical and repetitive tasks," he wrote on his website. "Solution apps are great, emojis are fun, but there's nothing like really great automation tools."

Photo Credit: Andy Ihnatko

Correction: Original version of this story said that the MacTech Conference took place in San Francisco. It did not, it took place in Los Angeles.

Top Rated Comments

Sedulous Avatar
106 months ago
Yeah, but this won't affect emoji development, right?
Score: 44 Votes (Like | Disagree)
Rigby Avatar
106 months ago
OK, now I'm starting to panic about the future direction of macOS. Things like the shell and AppleScript are crucial for me and a key reason why I prefer the Mac. Is this the beginning of the end? Will they turn it into another version of iOS now? :confused:
Score: 43 Votes (Like | Disagree)
Cwolk Avatar
106 months ago
He's held an important position at Apple since 1997, but his position gets eliminated and he just gets fired?
Score: 41 Votes (Like | Disagree)
now i see it Avatar
106 months ago
Another day, another Cupertinoian red flag. It's like watching the titanic sink in very slow motion.
Score: 40 Votes (Like | Disagree)
Rob_2811 Avatar
106 months ago
Tim Cook loves the Mac and he's very committed to it.

:rolleyes:
Score: 39 Votes (Like | Disagree)
vjl323 Avatar
106 months ago
This is very, very bad news. I'm the last person to get on the "Apple is doomed" boat, but this really does not bode well. Do some research on this guy - chances are, things he has worked on are things you've used and created habits for to increase your productivity. Him leaving by Apple's choice is a change in direction that does not feel good to me.
Score: 37 Votes (Like | Disagree)

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
Apple TV 4K hero 221018 feature

Here is Everything New for the Apple TV in the tvOS 18.3 Update So Far

Tuesday December 17, 2024 6:25 am PST by
Apple on Monday seeded the first tvOS 18.3 beta to developers for testing. The update will likely be released in January. So far, there are only minor changes for the Apple TV, with one new feature and a few code changes discovered. Below, we outline what is new in tvOS 18.3 so far. Robot Vacuum Support in Home App First, tvOS 18.3 will add robot vacuum support to the Home app on the...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...