In a lengthy blog post about Facebook's ten-year plan to "accelerate innovation and power new experiences with AI," chief technology officer Mike Schroepfer mentioned that one update coming to the company's mobile apps will be a "style transfer" tool that turns normal photos and videos into works of art using "high efficiency neural networks," all running directly on iOS and Android smartphones.

Facebook's impending update will, according to Schroepfer, run entirely on the user's smartphone and not be dependent on the content to be sent to servers, creating long load times and frustrating users. The CTO described this as the most demanding and "technically difficult" hurdle to clear in the process of adding the feature to the company's mobile apps, but Schroepfer said the company has done just that, and the result is a deep learning platform called "Caffe2Go."

facebook-art-filters

Just three months ago we set out to do something nobody else had done before: ship AI-based style transfer running live, in real time, on mobile devices. This was a major engineering challenge, as we needed to design software that could run high-powered computing operations on a device with unique resource constraints in areas like power, memory and compute capability. The result is Caffe2Go, a new deep learning platform that can capture, analyze and process pixels in real time on a mobile device.

We found that by condensing the size of the AI model used to process images and videos by 100x, we’re able to run deep neural networks with high efficiency on both iOS and Android. This is all happening in the palm of your hand, so you can apply styles to videos as you’re taking them.

Schroepfer said that the alternative of sending the content to data centers to be analyzed and filtered was "not ideal for letting people share fun content in the moment." In addition to basic image and video filtering capabilities, the new deep-learning platform will also feasibly be able to understand gesture controls when taking a selfie, for instance. In today's blog post, an example is given of a user swiping right and left between various artistic filters for a selfie (all running live, in real-time) and even snapping a picture when the user smiles.

As a comparison, the update sounds largely similar to Prisma, an app that launched over the summer and impressed many with its ability to turn photos, and eventually videos, into stylized images. Originally, Prisma used a server-side combination of neural networks and artificial intelligence to apply the different filters to user photos, but an update also introduced offline image processing, meaning users could use some of the app's filters to alter their images right from their smartphones.

For Facebook, the announcement follows a year of video-first announcements from the company, most recently embodied in CEO and co-founder Mark Zuckerberg's plan to make the camera more prominent in the app. No specific timeline was given for a possible launch of the new features on Facebook's mobile apps, but the company is clearly looking to lay the groundwork for its future, calling its new AI initiative, along with virtual reality, "new technologies that will shape the next decade."

Top Rated Comments

jmh600cbr Avatar
118 months ago
Facebook - the startup eater
Score: 3 Votes (Like | Disagree)
Zorn Avatar
118 months ago
Wow prisma filters! Sounds like a cool feature no one asked for. When will it stop looking like mud on the iPad Pro that's now a year old?
Score: 2 Votes (Like | Disagree)
-BigMac- Avatar
118 months ago
Yeh man keep beefing and slowing that sluggish app up. Why not a build in a music player?
Score: 1 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
118 months ago
Prisma just added the ability to apply filters to Facebook live video on the iPhone 7 and 6S today.
Score: 1 Votes (Like | Disagree)
Hiran Avatar
118 months ago
But I deleted the official Facebook app and installed Friendly for iOS when the official app lost messenger feature. Mark Zuckerberg is dumb and arrogant as hell.
Score: 1 Votes (Like | Disagree)
smacrumon Avatar
118 months ago
Facebook is out to lunch. Their product is dated, the design is 2009 with a side of stale fries.
Score: 1 Votes (Like | Disagree)

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...