Kohl's Will Begin Selling Apple Watch at 400 Locations Across U.S. Later This Month

Kohl's will begin selling the Apple Watch at 400 of its 1,100 stores across the United States on November 15 as a way to boost its activewear business (via Fortune). Apple's partnership with the retail chain is said to help the Cupertino company reach into areas of the country that don't have Apple Stores or official Apple resellers with Apple Watches, as well as "reach a more modest-income shopper and a wider-ranging clientele."

In total, Kohl's locations will stock 10 different Apple Watch models, but the company didn't go into specifics about which. In the retailer's Black Friday ad, the Apple Watch Series 2 in Space Gray with Black Sport band and Series 1 in Rose Gold with Pink Sand Sport Band are both advertised.

apple_watch_new_bands_mar2016
Within the store itself, the Apple Watches will be displayed on stands that measure four feet tall, and the Kohl's staff will be educated on the devices to help customers in purchasing an Apple Watch, which Kohl's sees less like an electronic device and more "as an active and wellness device."

“We’re not launching it as an electronics partner,” Michelle Gass, Kohl’s chief merchandising and customer officer, told Fortune in an exclusive interview at the retailer’s design center in New York City. “We were positioning this as an active and wellness device.”

On Black Friday, customers will be able to receive Kohl's Cash when purchasing an Apple Watch: $105 for a Series 2 and $75 for a Series 1. The retailer hopes that its introduction of the Apple Watch goes over as well as its profits for selling FitBit devices, which is now "a $100-million-a-year business" for Kohl's.

In September, Macy's announced that it would be the first United States department store to begin selling Apple Watch when the device launched that month. The new Kohl's deal of 400 retail locations is much larger than Macy's, which began selling Apple Watch in 180 of its stores in September.

Related Roundup: Apple Watch 10
Tag: Kohl's
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
top stories 2025 04 26

Top Stories: iPhone 17 Air Rumors, Apple Watch Turns 10, and More

Saturday April 26, 2025 6:00 am PDT by
We've known for quite some time about Apple's plans for a thinner "iPhone 17 Air" coming later this year, but wow, the latest dummy models give us our best look yet at just how thin this phone is going to be. Other Apple news and rumors this week included another iOS 18.5 beta, the 10th anniversary of the Apple Watch launch, and more management reshuffling in Apple's Siri division, so read...

Top Rated Comments

Small White Car Avatar
111 months ago
And here comes the elitism.

My mother-in-law is a huge Kohl's shopper and her iPhone is bigger and more expensive than mine is. Just because you don't personally do something doesn't mean the people who do are losers with no money/tech/intelligence.
Score: 26 Votes (Like | Disagree)
mollyc Avatar
111 months ago
Wow. Way to remove the luxury perception. :eek:
Score: 21 Votes (Like | Disagree)
Elbon Avatar
111 months ago
"Apple's partnership with the retail chain is said to help the Cupertino company...'reach a more modest-income shopper'"

I think they're going to need to drop the price a bit if that's what they're hoping to do.
Score: 16 Votes (Like | Disagree)
BootsWalking Avatar
111 months ago
Bargain bin here we come.
Score: 15 Votes (Like | Disagree)
jjhny Avatar
111 months ago
When will it be at JC Penney?
/sarc
Score: 13 Votes (Like | Disagree)
Soccertess Avatar
111 months ago
This is just silly. They can put them in all the stores around the world, it won't help their sales.

People aren't buying the Apple watch for many reasons, price, utility, etc. But the one thing I have never head is they didn't get it because it wasn't at the store they regularly buy from.

Second, most smart phones out there are android, so 87% of the world's smart phone market can't use it. And yes, that figure includes periphery countries (third world). The only point I'm trying to make with this is that they have a limited market.

This just shows how Apple is lost at sea, and captain dongle-head is clueless.
Score: 13 Votes (Like | Disagree)