Apple's Online Store Down Ahead of Today's 'Hello Again' Mac Event

Apple's online storefront has been taken offline this morning, just over six hours prior to the company's "Hello Again" media event at its Cupertino, California headquarters, where Tim Cook and other senior executives are expected to announce an all-new MacBook Pro, refreshed MacBook Air, an Apple TV guide, and possibly other new Macs and additional product and service updates.

apple-store-down-sep-2016
Apple will provide a live stream (spoiler free) of the keynote on the Apple TV and on iOS and Mac devices through its website, starting at 10:00 a.m. Pacific Time. MacRumors will also have full coverage of the event, with a live blog on our front page at MacRumors.com and updates in 140 characters or less through our @MacRumorsLive account on Twitter. Earlier this week, we outlined what to expect at the event.

We'll also have specific coverage of today's announcements in separate news stories, and our community forums are a great place for readers to discuss the announcements before, during, and after the event. Be sure to keep tabs on the MacBook Pro and MacBook Air sections in particular for the latest discussions.

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
prioritize notifications ios 18 4

Everything New in iOS 18.4 Beta 1

Friday February 21, 2025 1:08 pm PST by
Apple finally released the first beta of iOS 18.4 to developers for testing purposes, and while the beta is lacking some of the Apple Intelligence features we were hoping for, there are some notable new additions. Subscribe to the MacRumors YouTube channel for more videos. Priority Notifications - Apple Intelligence There is a new Priority Notifications feature that can show you your most...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
iPhone 16e Feature

Apple Denies Speculation Surrounding iPhone 16e's Lack of MagSafe

Friday February 21, 2025 8:01 am PST by
Apple has confirmed that its custom-designed C1 modem in the iPhone 16e has nothing to do with the device's lack of MagSafe support, according to Macworld. Following the launch of the iPhone 16e, there was some speculation online about how MagSafe magnets might have interfered with the C1 modem's cellular connectivity performance, and this was considered to be a potential reason for the...
ios 18 4 ambient music

iOS 18.4 Adds New Ambient Music Feature

Friday February 21, 2025 11:06 am PST by
In iOS 18.4, there's a new Ambient Music option that can be added to Control Center. There are four different sound categories, including Sleep, Chill, Productivity, and Wellbeing. Each category can be added to Control Center separately, and tapping one plays a random selection of sounds or music from that particular category. You can't choose what's playing from Control Center, but if...

Top Rated Comments

Bazooka-joe Avatar
109 months ago
This will give Apple a chance to remove the "Available in late October" for the Airpods
Score: 53 Votes (Like | Disagree)
maflynn Avatar
109 months ago
Nice,

I usually head into the office on Thursdays, but with the media event, I suddenly had an issue at home that required me to stay here :D

Now I can watch and not look over my back
Score: 43 Votes (Like | Disagree)
8692574 Avatar
109 months ago
After yesterday.... it really needs to be something special.

Some of that "amazing product in the pipeline" seriously needs to get out!
Score: 37 Votes (Like | Disagree)
Mr Fusion Avatar
109 months ago
After yesterday.... it really needs to be something special.

Some of that "amazing product in the pipeline" seriously needs to get out!
Prepare to be disappointed.

They will announce two, MAYBE three things, spend an hour on "filler" speeches no one wants to hear, then leave the rest of the product line to rot.

Apple's too entrenched in their traditions to so much as raise an eyebrow anymore...

(Full disclaimer: I really hope I'm wrong.) :cool:
Score: 33 Votes (Like | Disagree)
SMIDG3T Avatar
109 months ago
Before anyone says it, of course they can update the store without taking it offline. They do it for hype, and it works so they'll continue to do this.
Score: 26 Votes (Like | Disagree)
needfx Avatar
109 months ago
They'll start selling MSFT Surface products on their online store
Score: 20 Votes (Like | Disagree)