Apple Signals Return to Growth This Holiday Season After 9-Month Slide - MacRumors
Skip to Content

Apple Signals Return to Growth This Holiday Season After 9-Month Slide

by

apple-christmas-hatApple today forecasted between $76 billion and $78 billion in revenue for the first quarter of the 2017 fiscal year, reflecting a three-month period between September and December, signaling the company's return to growth in the upcoming holiday shopping season.

Apple's lower-end guidance of $76 billion would be enough to eclipse the $75.9 billion in revenue it reported in the year-ago period, putting an end to the company's downturn after its first annual revenue decline since 2001 and three consecutive quarters of negative growth.

Apple's decline through the first nine months of 2016 was in line with the iPhone's first-ever drop in sales, while iPad and Mac sales also shrunk during the year. However, the strength of the iPhone 7 and iPhone 7 Plus, alongside Apple's growing services category, should help reverse that trend over the next three months. In the quarter just ended, Apple's revenue from services like the App Store, Apple Music, and iCloud grew 24% to an all-time record of $6.3 billion.

Top Rated Comments

Traverse Avatar
123 months ago
Love the picture! :P

I can't stand investors and analysts. A company can't grow into perpetuity. They want year over year revenue and market growth forever. That isn't sustainable. I think $9 Billion is pretty incredible.
Score: 4 Votes (Like | Disagree)
Keane16 Avatar
123 months ago
It just makes sense if a company has a means to grow then why not pursue it instead of simply coasting like Apple is doing.
This has been a theme for Apple for a long, long time. Somebody posted a link to the original iPod reveal thread ('https://forums.macrumors.com/threads/apples-new-thing-ipod.500/') the other day when the 15th Anniversary came around. There were so many comments echoing this sentiment - Apple should do this, Apple should do that. And here we are in 2016 and people still parrot it.

Apple has had the means or the cash to get into other businesses. No one at Apple is willing to take any risk so they keep doing the same thing over and over.
Off the top of my head in the last 4/5 years they've added:

* Smartwatches
* Headphones
* Music streaming
* Maps
* iCloud being the backbone of their devices
* Health with Health app and associated ResearchKit and CareKit
* Home automation with HomeKit & Home app
* Payments with Apple Pay
* AI whilst maintaining privacy
* Underlying changes - with Swift as the language and then upcoming Apple File System

Besides that's what's been shown. Tim Cook has mentioned the importance of AR/VR, there are rumours of car research, TV deals etc. it amazes me you think they're doing the same thing over and over. I'd take another look.

It's also one of the fun parts of following Apple, whilst most of the other tech companies preview in public, Apple usually just releases their consumer version out to the public (often with lots of rumours and internet hype). So, many people like yourself wrongly think they're "coasting" as we don't see anything official until the reveal.
Score: 3 Votes (Like | Disagree)
ghost187 Avatar
123 months ago
Tim Cook: Couldn't have done it without you Sammy!
Score: 3 Votes (Like | Disagree)
Three141 Avatar
123 months ago
I wonder if we will ever get to the point where Apple earning let's say 60 billion in revenue will not be seen as a negative.

That thought aside, sounds like they are expecting some good sales from the revised laptops and maybe even a planned surprise upgrade to one or all of their desktops?
Score: 2 Votes (Like | Disagree)
Constable Odo Avatar
123 months ago
Love the picture! :p

I can't stand investors and analysts. A company can't grow into perpetuity. They want year over year revenue and market growth forever. That isn't sustainable. I think $9 Billion is pretty incredible.
Of course, eternal growth of no company is sustainable in a finite world. However, investors don't care about such rules. They dump the company that can't sustain growth and move on to another company than can. There are plenty of other major tech companies to move on to. Both Amazon and Alphabet can sustain growth and now so can Microsoft and that's where the investors are going. The thing is, Tim Cook and Apple had been warned for a long time about depending upon only iPhone sales. Apple has had the means or the cash to get into other businesses. No one at Apple is willing to take any risk so they keep doing the same thing over and over.

Apple had as much of an opportunity or better to establish a powerful cloud computing business as any of the other major tech companies. Apple could have also purchased DuckDuckGo and tried to go head-to-head with Google's search/ad business and also build a knowledge engine for Siri. Why should Apple leave Alphabet a clear field when Alphabet is basically crippling Apple's iPhone business with Android and also offering competitive smartphones, too. Apple's management is just stupid or blind to allow a company to steal their lunch and then do nothing about stealing it back. AppleWatch is not even close to being a multi-billion dollar long-term cloud computing business. Everyone on Wall Street knew AppleWatch would quickly fail from the very beginning. It's growth has already stopped and is in decline.

Do I think I could run Apple better than it is being run? Absolutely not. I only see what other major tech companies are doing to keep growing their revenue. It just makes sense if a company has a means to grow then why not pursue it instead of simply coasting like Apple is doing. I realize Apple's mountain of cash is stuck overseas but it's possible Apple put too much emphasis on stock buybacks instead of acquisitions. This I'm saying in hindsight and I also have no idea of what Apple's end goals are. I'm just saying that when a company like Microsoft is more than managing its Windows sales slowdown and the complete collapse of its mobile business and yet Wall Street sees more prospects in Microsoft than Apple, then something is definitely wrong.

I do know that all the other major tech companies will be posting decent share gains on earnings and only Apple's share price will be declining. It's becoming a theme for Tim Cook and Apple. It's something shareholders are almost expecting every quarter and it's quite disappointing.
Score: 1 Votes (Like | Disagree)
macduke Avatar
123 months ago
I am not ready to see a santa hat. Where has the last year gone?
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...