Sonder's Customizable E-Ink Keyboard Again Rumored for 2018 MacBooks as CEO Denies Meeting Tim Cook
In an ongoing story surrounding the alleged talks between Apple and Australian startup Sonder, The Wall Street Journal is today adding its own set of "people familiar with the plans" to the report. The new article reiterates a 2018 launch window for customizable e-ink keyboards on Apple's MacBook line, which was mentioned in a now-deleted Reddit post that began the rumors last week.
In response to the increasing amount of rumors surrounding Apple and Sonder, the latter company this week has confirmed that it never met with Apple during Tim Cook's travels in China and Japan, suggesting that any talk of Apple's acquisition of Sonder is false.
In a press release, Sonder CEO Francisco Serra-Martin stated that the original article by The Guardian -- which ignited the story on the back of the Reddit post -- "contains a number of factual errors." Serra-Martin confirmed that he "did not meet Tim Cook on Wednesday 12th October 2016," which The Guardian story said he did, without providing specifics of the meeting and its potential relation to acquisition talks.
The Guardian’s article “Apple in talks to acquire Australian startup Sonder” contains a number of factual errors. Sonder founder Francisco Serra-Martins did not meet Tim Cook on Wednesday 12th October 2016, although we would very like the opportunity to in the future.
The team at Sonder is pleased with the incredible response from the industry as we continue to present our story. We are not able to comment further on information on any single company or customer. Sonder’s E Ink keyboard provides infinite possibilities right at your fingertips and releases later this year.
With Serra-Martin's direct confirmation of the original story's lack of veracity, it appears that, for now, Apple's plans aren't immediately related to introducing the customizable e-ink technology into MacBooks or Magic Keyboards. Sonder's own e-ink "Sonder Keyboard" is launching later this year for $199.
Popular Stories
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action.
Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr.
The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models:
iPhone 16
iPhone 16 Plus
iPhone 16 Pro
iPhone 16 Pro Max
iPhone 15
iPhone 15 Plus
iPhone 15 Pro
iPhone 15 Pro Max
iPhone 14
iPhon...
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory.
A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June.
The original AirTag was announced...
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
We know the iPhone 17 Air is going to be super slim, but...
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon.
Powerbeats Pro 2 images found in iOS 18 code
In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...
