Apple's Tim Cook Meets Nintendo's Shigeru Miyamoto During Japan Visit

While on a visit to Japan, Apple CEO Tim Cook met with Nintendo's legendary game designer Shigeru Miyamoto. Earlier this morning, Cook posted a good morning greeting from the county alongside a picture of him walking through torii, traditional Japanese gates that are often posted outside of shrines.

timcooknintendo

Photo via Tim Cook

Cook tweeted that he was learning how to play the upcoming Super Mario Run as he met with Miyamoto and his team at Nintendo's Kyoto headquarters. Miyamoto appeared at Apple's September special event and announced that the new game would appear on iOS by the end of the year.

Nintendo had consistently refused to license its intellectual property to other platforms, fearing that it would threaten its console and handheld-based business model. However, in early 2015 it changed its mind, announcing that it would partner with Japanese mobile game make DeNA to release 5 mobile games by March 2017.

Miyamoto says the Japanese game maker had realized that most children's first interaction with technology is more likely to be a parent's smartphone than one of its game consoles. By putting simple games based on its biggest characters, like Mario, on mobile devices the company hopes that it can convince players to migrate over to its first-party hardware for more complex experiences.

In addition to Super Mario Run, Nintendo and DeNA plan to release Animal Crossing and Fire Emblem this fall, though details for the latter two games have been scarce thus far.

Cook's Japan trip comes shortly after the CEO made a stop in Shenzhen, China, announcing that Apple would be opening a new research and development center in the city. It's unclear what else Cook has planned during his Japan trip.

Popular Stories

New Things Your iPhone Can Do in iOS 18

18 New Things Your iPhone Can Do in iOS 18.2

Wednesday November 13, 2024 2:09 am PST by
Apple is set to release iOS 18.2 next month, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well....
airtag purple

New AirTag Rumored to Launch in Mid-2025 With These Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
M4 MacBook Pros Thumb

M4 MacBook Pro Uses Quantum Dot Display Technology

Thursday November 14, 2024 4:19 pm PST by
The M4 MacBook Pro models feature quantum dot display technology, according to display analyst Ross Young. Apple used a quantum dot film instead of a red KSF phosphor film, a change that provides more vibrant, accurate color results. Young says that Apple has opted for KSF for prior MacBook Pro models because it doesn't use toxic element cadmium (typical for quantum dot) and is more...
iCloud General Feature

Apple Acknowledges iCloud Notes Disappearing and Explains How to Fix

Saturday November 16, 2024 9:45 am PST by
Earlier this month, we reported about some iPhone users temporarily losing all of their notes in the Notes app after accepting Apple's updated iCloud terms and conditions. Apple has now indirectly acknowledged this issue in a new support document that outlines steps to follow if your iCloud notes are not appearing on your iPhone, iPad, or Vision Pro. Fortunately, the notes can be re-synced...
iPhone XS Max Black Background

Apple Adds iPhone XS Max and More to Vintage/Obsolete Product Lists

Friday November 15, 2024 8:09 am PST by
Apple today added a few older iPhone and Apple Watch models to the vintage and obsolete products list on its website. Apple has now classified the iPhone 6s Plus and iPhone XS Max as "vintage" worldwide. Apple considers a device to be "vintage" once five years have passed since the company stopped distributing it for sale. Apple and Apple Authorized Service Providers sometimes offer repairs...

Top Rated Comments

MH01 Avatar
106 months ago
Timmy, the worlds social butterfly . Apple could also learn from Nintendo what happens when you stagnate your hardware .

Hardware your company was built on.
Score: 39 Votes (Like | Disagree)
Uni Grad Avatar
106 months ago
Im sure this was what they were actually laughing about!

Read from right to left (like a Japanese manga):

('https://imgflip.com/i/1c9ahg')
Score: 27 Votes (Like | Disagree)
Denmac1 Avatar
106 months ago
Uh...Tim...Macbooks....Mac Pro...Mac Mini...??? You know...those computers that made the company great in the beginning...

Edit: Getting really tired of seeing these 'dog & pony' shows in Japan & China. Let's get back to Cupertino, finish the spaceship and back to business.
Score: 23 Votes (Like | Disagree)
otternonsense Avatar
106 months ago
Seems to me Cook has been chasing distractions because he doesn't even like what he does. I don't mean to say he doesn't work hard. But he is foreign to the league of leaders like Steve Jobs and Shigeru Miyamoto, visionaries driven by love, passion, who poured their souls into making their companies what they are today. Tim picked up a company with the momentum of a rocket mid-flight, and is working day and night to "optimise" and profit.

Think about it, and how it reflects on Apple's products. Cycle by cycle they have stabilised into rather basic, unsurprising consumer electronics. They can never reach Steve's level because there's just no love in making them. You could feel it with an iMac G4 or iPhone 4. Walk into an immaculate Apple Store now to be surrounded by rows of soulless gadgets signed off by a workaholic accountant with a thing for fitness.

Maybe the best thing Cook can do is indeed resign and pass Apple's reigns to someone with real love for technology, design and innovation.
Score: 17 Votes (Like | Disagree)
Nr123*123 Avatar
106 months ago
What are these "Macbooks" people keep talking about? Apple makes great emojis and are so proud of it. Here's last year's phone and some terrible music.
Score: 16 Votes (Like | Disagree)
typographer Avatar
106 months ago
It is time for Apple return to Mac.
Score: 14 Votes (Like | Disagree)