FCC Votes to Improve Emergency Smartphone Alerts With Longer Character Limits, Link Support

This entire thing is one of those ideas that sounds great until you think about it for more than a minute and a half. I turned it off the instant I got the first amber alert - which was for something happening 50 miles away from the business meeting that I was in the middle of (so I would have been of no help in any event).

You stopped too soon. You are right--you do have to think about it "for more than a minute and a half." ;) You don't understand the program. The Amber Alert program is not designed for you to run outside and get in your car and start looking for a suspect who took a child. It is to alert people who are already on the road or who might be out and about later and recognize a car's description, etc. You also complain that it was "50 miles away" from your business meeting. Realize that it is a judgment call, but when someone kidnaps a child they are likely to go mobile so law enforcement is not going to just send out an alert to the immediate neighborhood.

If you do leave the alerts on, and get the thankfully rare alert that interrupts your day, it might also help to remember the little girl,"Amber" behind the program and realize how successful the program has been in saving children. Amber Hagerman was a little 9-year-old girl who was abducted while riding her bicycle in Arlington, Texas, and was later found murdered. RIP. The Amber Alert program named in her honor has now led to finding 800 abducted children. Here's a link to those success stories that is updated regularly:

http://www.missingkids.com/amber/success

All that said, these programs need to continue to be refined and people should obviously continue to have the choice to mute or turn these off. Hopefully, the Emergency Broadcast alert program will continue to offer more customization as to types of alerts you want, weather, crime, etc., as well method, silent, vibrate, etc., and time of day, etc.

just turn the option of recive them off. i did

Sadly, unless they let you customize the alerts, it's staying off on my phone. It's far too aggressive of an alert. I get it's supposed to be "very important" but I get important alerts just fine without any tones and I don't need a heart attack to get a message from the gubbament.
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When I received the most pounding disturbing sound in the middle of the night by an Amber Alert that scared the heck out of me so bad my heart was pounding, I had to turn Amber Alert OFF for good! This is a good idea but it needs to be refined so people don't have a heart attack and have another alert! LOL!

Yeah it's pretty retarded, and the only settings are "WAKE UP NOW NUCLEAR ATTACK" loud or OFF. Oh well, off it is...

As long as we can still be able to mute them, they're fine. I hated being woken up at 3AM for a missing person.

The more I use the new iOS 10 Messages App the more I hate it.

What does that have to do with emergency alerts?

Yeah it's pretty retarded, and the only settings are "WAKE UP NOW NUCLEAR ATTACK" loud or OFF. Oh well, off it is...

I wouldn't mind the loudness of the messages if they weren't mostly... Amber Alerts for someone 200 miles away. Like, okay, sure, there's a 0.1% chance that car might drive here - do you also alert every city they might fly to? Where does it stop? If someone was just kidnapped, you want everyone within, say, 25 miles to be on the lookout. If you get people used to receiving alerts that are rarely relevant to them, they'll get in the habit of ignoring them. That said, I haven't done anything to turn them off on my phone.

Reminds me of the official state-controlled roadside message signs, that were supposed to only be for warning about exceptional driving-related conditions, that now say things like "there's a drought, conserve water" - yes, that's good to know (as if it wasn't obvious), but did you, the folks in charge of road safety, really think that having me divert my attention from driving to read that message about water conservation was somehow making driving safer? (Yeah, it's the agencies involved getting bit by the "when you have a hammer, everything looks like a nail" bug - thinking it'd be a shame if their new toy wasn't getting used - when it'd be better if showed nothing, or perhaps something very quick to parse, like a big check mark, if there wasn't an exceptional driving-related condition to report, so people would know that reading it really was important if/when some message was displayed.)

On a related note, I have an app on my phone (QuakeFeed ('https://appsto.re/us/sXDby.i')) set up to alert on any earthquakes nearby, or large ones anywhere in the world. Partly because I live in California, but also just because it's interesting - it makes a non-intrusive but distinct alert noise that works quite well. I tend to know about major quakes a bit before the major news sources report them.