Apple is building hardware for next year's iPhone model at its offices in Herzliya, Israel, and referring to it internally as the "iPhone 8," according to an employee there who spoke anonymously to Business Insider. The employee works on soldering components for Apple and gave vague references to how "different" the 2017 iPhone will be from the iPhone 7, which falls in line with rumors about the iPhone 8's radical redesign, without providing detailed information to add to the previous reports.

Still, the naming scheme of next year's iPhone is one of the device's most talked-about aspects. Normally, the smartphone would carry the "iPhone 7s" moniker given that it will be following this year's iPhone 7, but given the major changes Apple plans to introduce to the iPhone in 2017, it seems unlikely the device will receive an "S" name. Because of this, there's a good chance Apple may decide to skip directly to the next full number, naming the 2017 iPhone the iPhone 8.

iphoneconceptimage
The Apple employee speaking with Business Insider keeps this idea alive, mentioning what's coming "next" from Apple and discussing the iPhone 8 "unprompted" in the conversation. The same source, "who only spoke in broken English," added that the 2017 version of the iPhone will have a better camera than the iPhone 6s and iPhone 7, which is expected at this point in Apple's yearly upgrade cycle.

Speaking to Business Insider outside Apple's Herzliya office at Maskit Street 12, the Apple employee said staff in Israel are working on what's coming "next" in Apple's product line, giving a specific mention to "iPhone 8."

The worker used the term "iPhone 8" unprompted in our conversation. That was interesting because the next logical name for the iPhone to be released in 2017 should be "iPhone 7s." iPhone 8 isn't due until 2018.

The radically redesigned iPhone 8 is said to include an all-glass body, edge-to-edge display with the camera and Touch ID integrated into it, no traditional Home Button, and potentially wireless charging. The device's launch will also fall on the tenth anniversary of the original iPhone's debut, back in 2007, leading to even more speculation that Apple will land on a specialized branding instead of a simple "S" naming scheme.

But because it's so early in the rumor cycle -- and because Apple's R&D offices in Herzliya have nothing to do with marketing and branding of the iPhone -- it's best to take today's report with the usual grain of salt. Tim Cook visited the Herzliya offices when they opened last year with rumored focus on storage space, processors, and communications chips being worked on by around 800 employees.

Related Forum: iPhone

Top Rated Comments

DavidTheExpert Avatar
121 months ago
Why is this shocking? Did you think Tim Cook would just wake up some day 10 months from now and say "oh ****, we forgot to make another iPhone!"
Score: 11 Votes (Like | Disagree)
Jsameds Avatar
121 months ago
They'll have iPhone 8, 9 and probably 10 prototypes in their labs already.

Man what I wouldn't give to have a tour of that place..
Score: 8 Votes (Like | Disagree)
TrueBlou Avatar
121 months ago
Love it. Work on iPhone 8 is... ongoing? Really, ongoing you say I'd expected them to have stopped by now.

Couldn't resist :D
Score: 7 Votes (Like | Disagree)
smacrumon Avatar
121 months ago
Edit: The picture in the article looks ridiculous. Does anyone really want the earpiece cutting through the display??? No.

Would be nice if Macarumors covered the largest Apple patent unveiling just a couple of weeks ago.

iPhone 8 could be made from ceramic. Bye bye ugly antenna lines.

https://forums.macrumors.com/threads/revealing-apple-patent-covers-all-new-ceramic-iphone.1997711/

http://www.patentlyapple.com/patently-apple/2016/09/revealing-apple-patent-covers-ceramic-apple-watch-and-all-new-ceramic-iphone.html

https://forums.macrumors.com/threads/the-next-all-new-iphone-in-2017-will-be-made-from-ceramic.1993538/
Score: 7 Votes (Like | Disagree)
Bubba Satori Avatar
121 months ago
This just in...it will be dark tonight.
Score: 6 Votes (Like | Disagree)
Apple souce Avatar
121 months ago
They might call it "the new iPhone"
Score: 5 Votes (Like | Disagree)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...