Apple today announced an enterprise partnership with Deloitte, which will see Deloitte creating an Apple practice with more than 5,000 "strategic advisors" focused on providing businesses with guidance on how to "change the way they work," updating technology on all of their systems, from retail to R&D to inventory management.
The two also plan to create a new service from Deloitte Consulting called "EnterpriseNext," which will help Deloitte clients "fully take advantage" of the iOS ecosystem, from hardware to software.
"As the leader in digital transformation strategy, Deloitte is an ideal partner that brings a team of Apple-dedicated strategic advisors to help clients truly revolutionize how they work using iOS, iPhone and iPad," said Tim Cook, Apple's CEO. "iPhone and iPad are transforming how people everywhere get work done. And through this partnership, we're able to help even more businesses tap into the incredible capabilities that only the Apple ecosystem can deliver."
EnterpriseNext will offer expertise to businesses across more than 20 industries, providing guidance on how to take advantage of iOS devices, offering workshops on creating iOS solutions, and developing full native apps for businesses from Deloitte Digital Studios.
- EnterpriseNext Value Maps for iOS to help them discover the highest impact possibilities for iPhone and iPad within their industries, align their mobile opportunities and prioritize digital resources; - EnterpriseNext Workshops for iOS to quickly take ideas from prototype to custom-built iOS solutions; and - iOS architects, designers and engineers - housed within Deloitte Digital Studios around the world - to help produce easily deployable, high-quality native apps that integrate seamlessly with existing business platforms including ERP, CRM, analytics and HR.
Apple has been ramping up its efforts in the enterprise market over the past few years, first teaming up with IBM to get iPads and iPhones into the hands of businesses and help them to develop a range of custom apps. Apple has also partnered with Cisco and SAP to offer the necessary tools and integrations to make it easy for companies to adopt iOS devices.
Friday January 17, 2025 2:42 pm PST by Joe Rossignol
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Thursday January 16, 2025 6:45 am PST by Joe Rossignol
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
Sunday January 19, 2025 6:58 am PST by Joe Rossignol
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action.
Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
Thursday January 16, 2025 12:39 pm PST by Juli Clover
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
Saturday January 18, 2025 10:28 am PST by Joe Rossignol
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr.
The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models:
iPhone 16
iPhone 16 Plus
iPhone 16 Pro
iPhone 16 Pro Max
iPhone 15
iPhone 15 Plus
iPhone 15 Pro
iPhone 15 Pro Max
iPhone 14
iPhon...
Friday January 17, 2025 3:38 pm PST by Juli Clover
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
We know the iPhone 17 Air is going to be super slim, but...
Sunday January 19, 2025 6:02 am PST by Joe Rossignol
Apple plans to expand the iPhone's redesigned Mail app to the Mac starting with macOS 15.4, according to Bloomberg's Mark Gurman.
The first macOS 15.4 beta should be made available in the coming weeks, and Apple has previously suggested that the iOS 18.4, iPadOS 18.4, and macOS 15.4 series of software updates will be released to the public in April.
The revamped Mail app debuted on all...
Sunday January 19, 2025 8:25 am PST by Joe Rossignol
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon.
Powerbeats Pro 2 images found in iOS 18 code
In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...
Cue flurry of "I hate Deloitte" comments and horror stories about huge Deloitte consulting projects going awry and ruining lines of business...
oh, wait...someone beatmetoit.
There's a reason people hate Deloitte. They're a ****** company, terrible to work for (mandatory 50 hour work weeks, mandatory community cleanup weekends, the whole "you have to work over your 100% allotted hours" garbage, and their contractors who, like you stated, are very good at running projects into the ground.
I dont like this move. Stick to your core-business Apple.
If Apple stuck to its core business back in the day, we'd never see an ipod, iPhone or iPad. In fact Macs would have been marketed exclusively to the graphical designers, and few others.
Apple's success is tied directly to the fact, they went into markets that were NOT their core business.
Congratulations! I worked in their mid market consulting practice out of college and really enjoyed it. Wonder if they'll send you to their big training facility in Westlake, TX?
Deloitte University. They should, I believe all new staff spends the first week in Welcome 2 Deloitte at a local office, and the second week for their service line training at DU. Gotta be careful though, you will gain weight there, I know I did... Three words, Mac n' Cheese.
No matter how many big companies Apple partner with, it's now too late to change its final fate of dwindling down to low-single-digit market share, just like how its Mac line did in the 1990's.
Android has already taken near to 90% market share, more and more companies / organizations will focus their support ONLY on Android, after that most of the tiny software companies will follow suit, then the small software companies, eventually the only companies will keep good support on the iOS platform would be the handful of giant software companies.
Since 4 or 5 years ago I've been saying that it'll happen, if Apple doesn't radically change its course. Now, it's already too late, no chance to bail out.
Not sure where you get that from. iOS owns the enterprise. Within my firm we are almost completely iOS, and every client I have worked with is iOS. The only time I see android is when dealing with IT. Beyond that, most of these people have personal phones too, and they too are overwhelmingly iOS. Android may be winning in the lower markets, but where the money is, iOS owns it. Most internal applications we have are iOS first.
