The American Customer Satisfaction Index (ACSI) today released its latest results on U.S. consumer satisfaction in the personal computer industry, including tablets, with Apple narrowly topping the charts for the thirteenth consecutive year.
Apple maintained its year-ago score of 84 out of 100 in the survey, consisting of interviews with 3,500 customers chosen at random and contacted via email in June to share their experiences with recently purchased products like Macs and iPads.
Samsung, in its second year of ACSI tracking, trailed just one point behind Apple with a score of 83 out of 100, a 6.4% rise compared to its 2015 score.
Much like the smartphone category, the personal computer industry has become a race between Apple and Samsung for both market share and customer satisfaction. Apple and Samsung dominate market share in the tablet category, but the two companies take divergent views on the future of tablets. Apple continues to add laptop-like functionality to iPads, while Samsung sees tablets as additional devices for entertainment and browsing that complement—but not replace—laptops.
Amazon, which manufactures affordable Kindle tablets but not traditional PCs, finished third in customer satisfaction with an 80 out of 100 score, while PC makers Acer, ASUS, Dell, HP, Lenovo, and Toshiba rounded off the list with scores between 73 and 78. ACSI's scores are calculated using its so-called cause-and-effect econometric model, which it says is based upon survey-measured inputs of customer expectations, perceptions of quality, and perceptions of value.
While Apple's customer satisfaction remains characteristically strong, many customers are getting impatient with the current state of the Mac lineup. Beyond the 12-inch MacBook, our own Buyer's Guide lists all Mac models as Don't Buy due to the lack of updates in several hundreds of days. iMac: 350 days. MacBook Pro: 497 days. MacBook Air: 568 days. Mac mini: 712 days. Mac Pro: 1,013 days. The latest word is that new MacBook Pro and MacBook Air models with USB-C could launch as soon as October.
Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will "fundamentally change" the look of Apple's operating system, introducing a more consistent cross-platform experience.
Apple plans to update the style of icons, menus, apps, windows, and system...
Wednesday March 12, 2025 6:05 am PDT by Joe Rossignol
The upcoming iOS 18.4 update for the iPhone includes a smaller but meaningful improvement for Apple's in-car iPhone mirroring system CarPlay.
Specifically, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a...
Apple One allows you to subscribe to up to six Apple services for one discounted monthly price. There are three Apple One tiers: Individual, Family, and Premier.
Over the last month, the highest-end Apple One Premier plan has gained two additional perks.
Here is what Apple One Premier already included, for $37.95 per month:Apple Music
Apple TV+
Apple Arcade
Apple News+
Apple Fitness+...
Tuesday March 11, 2025 3:26 am PDT by Tim Hardwick
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
Apple is set to release iOS 18.4 in early April, bringing further refinements to Apple Intelligence features, a neat new capability to iPhone 15 Pro devices, new emoji, and more.
While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.4 still introduces enhancements that aim to make your iPhone smarter and more intuitive. Below, we've listed 12 new...
YouTuber iDeviceHelp on Friday posted a video that shows off mockups of Apple's forthcoming iPhone 17 models that are purportedly based on "internal documents." We're sharing the video here since it was made in collaboration with leaker Majin Bu, who last month published similar iPhone 17 renders that were widely corroborated by separate leakers with links to Apple's Chinese supply chain....
Apple employees are internally testing iOS 18.3.2 for iPhones, according to our website's visitor logs, which have been a reliable indicator of upcoming iOS versions. The software update should be released in the next week or two.
iOS 18.3.2 will be a minor update that addresses software bugs and/or security vulnerabilities. Don't expect any new features.
iOS 18.3.2 will be an interim...
Wednesday March 12, 2025 1:05 pm PDT by Joe Rossignol
iPhones are finally getting a much-requested setting, but availability is limited.
The upcoming iOS 18.4 update introduces an option to set a default navigation app, other than Apple Maps, but unfortunately this new setting is limited to users in the EU. There, you can now set an app like Google Maps or Waze as your default navigation app on the iPhone by opening the Settings app and tapping ...
Tuesday March 11, 2025 10:33 am PDT by Juli Clover
Apple today released iOS 18.3.2 and iPadOS 18.3.2, minor updates for the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.3.2 and iOS 18.3.2 come a month after Apple released iOS 18.3.1 and iPadOS 18.3.1.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release...
Not surprising at all. iMac is by far the best desktop computer on the market, the MacBook is great, and hopefully new MacBook Pros will continue that trend.
I would add a personal anecdote. I will never forget when Apple replaced a two year old notebook because it broke down for the 4th time. They literally called to say "We're sorry. This isn't the kind of experience we want for our customers."
Then they asked if it would be okay to replace this machine with a brand new one - two generations ahead - and I said... Ah, yeah? Yeah, that would be fine. LOL
Pretty impressive how Apple stayed on top even with old hardware. Nevertheless, it really is time to refresh the Mac line. Apple cannot become complacent.
I really hope that means a wake-up call for Apple. If Samsung has reached this high in user satisfaction, Apple should definitely start focusing more on their Mac lineup if THEY want a high level of user satisfaction.