iPhone 7's 'Best LCD Display Ever' Marks 'Major Upgrade Over iPhone 6'

iphone-7-front-backDisplayMate Technologies has declared iPhone 7 has the "best LCD display" it has ever tested, calling it "truly impressive" and a "major upgrade" over the iPhone 6 based on a series of advanced viewing tests and measurements.

iPhone 7 achieved the highest color accuracy, peak brightness, and contrast rating in bright light of any smartphone display, the highest contrast ratio of any IPS LCD display, and the lowest screen reflectance of any smartphone display.

Apple's latest flagship smartphone also has image contrast and intensity described as "visually indistinguishable from perfect," and the smallest color variation when viewing the screen at an angle of any smartphone display.

Color Accuracy and Power Efficiency

iPhone 7 has two color gamuts, including a new 26% larger DCI-P3 Wide Color Gamut, as found in 4K TVs, and a traditional, smaller sRGB / Rec.709 gamut. DisplayMate said both gamuts have been implemented with absolute color accuracy that is "visually indistinguishable from perfect," which is "truly impressive" and a "major competitive advantage" over other smartphones.

DisplayMate said the iPhone 7 has "the most color accurate display" that it has ever measured, adding that the smartphone's display is "very likely considerably better than any mobile display, monitor, TV, or UHD TV" that consumers have. In technical terms, the iPhone 7 has a "Just Noticeable Color Difference" (JNCD) rating of 1.1, which is the best result of any smartphone it has ever tested.

Despite having a much wider color gamut, the iPhone 7's display is 7% more power efficient than the iPhone 6's display.

Wide Color Gamut LCDs like the iPhone 7 instead use specially tuned Red and Green phosphors to optimally transform the light for the chosen saturated Red and Green primaries, which improves their light and power efficiency.

Brightness

The measured peak brightness for the iPhone 7 is 602 cd/m2 (nits), the highest of any smartphone DisplayMate has ever tested.

The measurement increases up to a record 705 nits when Automatic Brightness is turned on under brightly lit conditions.

On the iPhone 7 the Maximum Screen Brightness can go much higher when Automatic Brightness is turned on, so that users can't permanently park the Manual Brightness slider to very high values, which would run down the battery quickly. High Screen Brightness is only needed for High Ambient Light, so turning Automatic Brightness On will provide better high ambient light screen visibility and also longer battery running time.

Contrast Ratio

DisplayMate said the iPhone 7 has a record-breaking contrast ratio among IPS LCD smartphone displays.

The iPhone 7 has a measured Contrast Ratio of 1,762, which is Very Good for a mobile display, and the highest we have measured for any IPS LCD display. It is also 26 percent larger than the 1,400 that Apple lists as Typical. However, Contrast Ratio is only meaningful in low ambient light, which is seldom the case for mobile displays.

iPhone 7 also has the highest contrast rating (137 to 160) in high ambient light of any smartphone.

Reflectance

DisplayMate said iPhone 7 has 4.4% screen reflectance, which is a record low among smartphones it has ever tested.

However, the iPhone 7 doesn't come close to the record low 1.7% screen reflectance of the 9.7-inch iPad Pro, which has a special anti-reflective coating.

Unfortunately, AR coatings still can't be used with smartphones, which have much higher abrasion and scratch issues than tablets and other touch screen displays because they are small enough to be carried in pockets and bags that have all sorts of scratchy things inside. A number of companies are working on technologies that can produce both low screen reflectance and high abrasion and scratch resistance […] but it's challenging and also has to be cost effective. Since peak brightness can't keep increasing due to battery power limitations and thermal issues, developing a low reflectance screen will be the key to improving display performance in high ambient light.

Viewing Angle

DisplayMate said the iPhone 7 has "excellent viewing angle performance" with no visually noticeable color shifts. The display had the smallest color variation when viewed at an angle, earning a JNCD rating of 2.1 or less.

With its Dual-Domain Pixels, the iPhone 7 Contrast Ratio remained close to 1,000 at 30 degrees for both the Portrait and Landscape modes, which is the highest we have measured for LCDs. However, all LCDs do have a strong decrease in Brightness (Luminance) with Viewing Angle, and the iPhone 7 showed (as expected) a 55 percent decrease in Brightness at a modest 30 degree Viewing Angle.

DisplayMate shared more in-depth analysis in its iPhone 7 vs. iPhone 6 display shootout.

Related Forum: iPhone

Popular Stories

Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
iOS 18

Apple Releases iOS 18.4.1 With Bug Fixes

Wednesday April 16, 2025 10:11 am PDT by
Apple today released iOS 18.4.1 and iPadOS 18.4.1, minor updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.4.1 and iPadOS 18.4.1 come two weeks after the launch of iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There have been complaints about ...
iPhone 6s MacRumors YouTube

Apple Says These Products Are Now Vintage

Tuesday April 15, 2025 9:53 am PDT by
Apple today updated its vintage products list to add the 2018 Mac mini and the iPhone 6s, devices that will get more limited service and repairs now that they are considered vintage. The iPhone 6s initially launched in 2015, but Apple kept it around as a low-cost device until 2018, which is why it is only now being added to the vintage list. The iPhone 6s had Apple's A9 chip, and it was...
tvOS 18 Thumb 1

Apple Releases tvOS 18.4.1

Wednesday April 16, 2025 10:04 am PDT by
Apple today released tvOS 18.4.1, a minor update to the tvOS 18 operating system that came out last September. tvOS 18.4.1 comes two weeks after Apple released tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.4.1 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software....

Top Rated Comments

Zirel Avatar
112 months ago
Samsung display is still better. Apple has took LCD has far as it can take it...now, it's time to switch to amoled...its matured enough now.


Hope you can see it with your display. It's called OLED burn in.
Score: 77 Votes (Like | Disagree)
DoctaSfink Avatar
112 months ago
Anything sub-8K just doesn't cut it for me anymore. Ever since that radioactive spill I was involved in a few years back, my visual perception has magnified on the microscopic level. 1080p looks like GameBoy Color to me.
Score: 40 Votes (Like | Disagree)
2457248 Avatar
112 months ago
but it's not OLED :rolleyes:
Score: 37 Votes (Like | Disagree)
Zirel Avatar
112 months ago
but it's not OLED :rolleyes:
Good!

Means it doesn't have burn in problems.
Score: 34 Votes (Like | Disagree)
Zirel Avatar
112 months ago
I've seen it in person. The color accuracy, brightness, etc. are improvements, yes. But after you see/use a 1440p display from any other high-end phones in the market today, it really makes you anticipate that much more for the next iPhone.
At arm's lenght, it doesn't matter if it has 1440p or 1080p, everything above 280-300 dpi looks the same.
Score: 30 Votes (Like | Disagree)
kevinkyoo Avatar
112 months ago
I've seen it in person. The color accuracy, brightness, etc. are improvements, yes. But after you see/use a 1440p display from any other high-end phones in the market today, it really makes you anticipate that much more for the next iPhone.
Score: 26 Votes (Like | Disagree)