Former Time Warner Cable executive Peter Stern has joined Apple to work on the cloud services team, reports The Wall Street Journal. Stern will serve as a vice president, reporting to iTunes chief Eddy Cue.
During his tenure at Time Warner Cable, Stern was involved in talks with Apple about a potential deal for a joint television service that would be offered on the Apple TV. No such deal was able to be established, however, as Apple has had ongoing negotiation difficulties with content providers. Stern left Time Warner Cable following its acquisition by Charter Communications earlier this year.
He served in senior strategy and corporate development roles at the cable company as it maneuvered through multiple takeover attempts over the past few years.
Most recently, as chief product, people and strategy officer, Mr. Stern helped implement a strategy focused on customer service that helped Time Warner Cable grow its cable TV subscribers last year after nearly a decade of losses.
According to The Wall Street Journal, Stern is a vocal proponent for eliminating proprietary cable boxes provided by cable companies. He believes content providers should "be more open" to offering TV channels as apps across a wide range of devices.
Given his expertise in the cable industry, Stern may help Eddy Cue negotiate deals with media companies for a future television service. Cloud services also encompasses Apple Music, iTunes, and other iCloud-based products, so his hiring does not necessarily suggest a renewed interest in television streaming.
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I dont think many people sing praises of their cable companies. But TWC has to be one of the worst consumer friendly companies out there. Why would Apple see value in hiring anyone from that company?
I worked in HR for TWC under Stern for a few years. I have to say that he is ridiculously smart and had great vision. He also took project input very well and would actually adjust plans were appropriate. He shared with our team several concepts/visions that he had for the future of Cable Industry (and it wasn't just TV/Internet/Phone). So although his picture may make him look like a 'suit', this could turn out to be a good hire. Time will tell.
Former Time Warner Cable executive Peter Stern has joined Apple to work on the cloud services team, reports The Wall Street Journal. Stern will serve as a vice president, reporting to iTunes chief Eddy Cue.
