Google today announced the launch of Cardboard Camera for iOS, which lets users "capture 3D 360-degree virtual reality photos" without the need for technical VR equipment. Photos taken with the app are three-dimensional panoramas in which users can tap and drag to look around "in all directions," with sound recording the moment the photo is taken that plays back each time the image is revisited.

cardboard-camera

A few examples of Cardboard Camera's interactive panoramas

Cardboard Camera uses a similar photography style as panoramas in the iOS camera app: users simply hold their iPhone vertically, tap the record button, then rotate slowly in place to capture their surroundings. Users will also be able to share albums filled with VR photos directly within the app by generating links to email, text message, or share on social media.

Whether you’re hiking on the Olympic Peninsula or attending your cousin’s wedding, go beyond the flat photo or selfie. With Cardboard Camera—now available on iOS as well as Android—you can capture 3D 360-degree virtual reality photos. Just like Google Cardboard, it works with the phone you already have with you.

The company said that if any of the VR photos taken with Cardboard Camera are viewed on Google Cardboard, anyone "can relive those moments as if they were there." Previously, Cardboard Camera was available on Android, with more than 5 million photos captured on the platform.

On iOS, users can download Cardboard Camera on the App Store for free. [Direct Link]

Top Rated Comments

Mactendo Avatar
112 months ago
3D panoramic photos with sound. Apple, why it's Google and not you?
It should be a feature of standard Camera/Photos apps.
Score: 9 Votes (Like | Disagree)
jwdsail Avatar
112 months ago
3D panoramic photos with sound. Apple, why it's Google and not you?
It should be a feature of standard Camera/Photos apps.
Why does Apple need to be first with everything? Competition on a level playing field is good. I wonder which platform this performs better on? More consistently? Was easier to develop? iOS or Android?
QuickTime supported spherical VR back in 90's. It was a cool feature.
Apple indeed had this DECADES ago, with QuickTimeVR (QTVR), cylinder (then later) spherical interactive panos, with directional sound, and hotspots that you could click to go to URLs, embed audio commentary, additional connected panos...

Sadly, just before releasing all the great touch-enabled iOS tech that would be perfect for QTVR, Apple killed it off/let it die. (Key personnel left and joined Google, from what I can recall)

I still wish Apple had continued QTVR development, and included basic QTVR tools with iPhoto/Photos, and Pro-level QTVR features in Aperture.

Sigh.

I still have all my old QTVR gear and SW...



apple.com/feedback
Score: 4 Votes (Like | Disagree)
Mactendo Avatar
112 months ago
Why does Apple need to be first with everything? Competition on a level playing field is good. I wonder which platform this performs better on? More consistently? Was easier to develop? iOS or Android?
QuickTime supported spherical VR back in 90's. It was a cool feature.
Score: 3 Votes (Like | Disagree)
now i see it Avatar
112 months ago
I just tried it. It does the same thing as Apple's panorama feature in the iPhone, but instead it goes all the way around 360° instead of 180°.
Also..... You can just save it to your camera roll.... but if you want to share it as a continuously connected spinning panorama, it gets uploaded to god knows where Google servers to be kept by them for eternity, with no option to allow you to delete it.
So in typical Google fashion, they're data mining the hell out of you.

Deleted
Score: 3 Votes (Like | Disagree)
nagromme Avatar
112 months ago
I've really liked 360 Panorama, which lets you capture a full sphere and doesn't care which direction/pattern you take. But with Cardboard viewing, this one may tempt me away!
Score: 2 Votes (Like | Disagree)
nognome Avatar
111 months ago
Been really blown away with this app. It's the 3D from a 2D camera that is the most impressive.

For those asking above about the "3D": To explain a bit, (i think using the highest level terms?) it's using a photogrammetric process to pull depth as you rotate.

The way it works with more obvious apps is that you "move the camera all around" and it captures something with 3d depth, like a face or an object sitting on a table. There's a bunch of iOS apps that do this right now, and let you spin around the "object" in limited 3D afterwards while viewing.

With this, there's subtle variations in the distances between objects as you rotate, in relation to what the lens is capturing. Those small differences get calculated into depth data, and it uses that to simulate a 3D image. It look like it get tripped up on really complicated plant life or other super close/detailed things that are moving (like waves), but for what it's worth, it works pretty damned well and gives an impressive result.

If you view a scene with a cardboard, try closing one eye and then the other on some of the more obvious "3D" objects. You'll notice slight differences – one object overlapping another slightly more in one than the other. That's where the depth is created.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Generic iOS 18

iOS 18.4 Coming Soon With These New Features for Your iPhone

Tuesday March 25, 2025 6:45 am PDT by
Apple is expected to release iOS 18.4 to the general public as soon as next week, following more than a month of beta testing. Apple's website says some iOS 18.4 features will be released in "early April," so the update should be out as early as Tuesday, April 1. Apple this week seeded the iOS 18.4 Release Candidate, which is typically the final beta version, barring the discovery of any...
ios 19 messages app

Here's What Apple's iOS 19 Messages App Might Look Like

Tuesday March 25, 2025 11:52 am PDT by
Leaker Jon Prosser today shared a mockup of what he says the Messages app will look like in iOS 19, demoing an interface with rounded, translucent bubble-shaped navigation buttons at the top and softer, rounder corners for the keyboard and word suggestions. Jon Prosser's Messages app mockup The return button, a button for going back to the Messages list, and the FaceTime button have a deeper...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
macbook pro blue green

When Will Apple Release the M5 MacBook Pro?

Wednesday March 26, 2025 4:53 pm PDT by
Apple regularly refreshes the MacBook Pro models, and a new version that uses M5 series chips is in the works. Apple just finished refreshing most of the Mac lineup with M4 chips, and now it's time for the M5. Rumors suggest that we could see the first M5 MacBook Pro models this fall. Design There have been no rumors of a design update for the M5 MacBook Pro models that are coming this...
airpods max 2024 colors

Don't Buy Into Apple's Hype About AirPods Max Gaining Lossless Audio

Monday March 24, 2025 4:24 pm PDT by
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4. For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3 and AAC (Advanced Audio Codec), which...
Apple Lumon Terminal Pro

Apple's Mac Site Features Fictional 'Lumon Terminal Pro'

Wednesday March 26, 2025 12:19 pm PDT by
Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site. The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide...
Generic iOS 19 Feature Mock

Gurman: Jon Prosser's iOS 19 Mockups 'Aren't Representative' of Redesign

Tuesday March 25, 2025 4:47 pm PDT by
The iOS 19 mockup images that leaker Jon Prosser shared today are not representative of the actual iOS 19 design, Bloomberg's Mark Gurman said on social media. According to Gurman, the images that are "floating around" are based on "very old builds" or "vague descriptions," and are lacking key features. Gurman says that we can "expect more from Apple in June." Gurman made the same comment ...