Google today announced the launch of Cardboard Camera for iOS, which lets users "capture 3D 360-degree virtual reality photos" without the need for technical VR equipment. Photos taken with the app are three-dimensional panoramas in which users can tap and drag to look around "in all directions," with sound recording the moment the photo is taken that plays back each time the image is revisited.

cardboard-camera

A few examples of Cardboard Camera's interactive panoramas

Cardboard Camera uses a similar photography style as panoramas in the iOS camera app: users simply hold their iPhone vertically, tap the record button, then rotate slowly in place to capture their surroundings. Users will also be able to share albums filled with VR photos directly within the app by generating links to email, text message, or share on social media.

Whether you’re hiking on the Olympic Peninsula or attending your cousin’s wedding, go beyond the flat photo or selfie. With Cardboard Camera—now available on iOS as well as Android—you can capture 3D 360-degree virtual reality photos. Just like Google Cardboard, it works with the phone you already have with you.

The company said that if any of the VR photos taken with Cardboard Camera are viewed on Google Cardboard, anyone "can relive those moments as if they were there." Previously, Cardboard Camera was available on Android, with more than 5 million photos captured on the platform.

On iOS, users can download Cardboard Camera on the App Store for free. [Direct Link]

Top Rated Comments

Mactendo Avatar
120 months ago
3D panoramic photos with sound. Apple, why it's Google and not you?
It should be a feature of standard Camera/Photos apps.
Score: 9 Votes (Like | Disagree)
jwdsail Avatar
120 months ago
3D panoramic photos with sound. Apple, why it's Google and not you?
It should be a feature of standard Camera/Photos apps.
Why does Apple need to be first with everything? Competition on a level playing field is good. I wonder which platform this performs better on? More consistently? Was easier to develop? iOS or Android?
QuickTime supported spherical VR back in 90's. It was a cool feature.
Apple indeed had this DECADES ago, with QuickTimeVR (QTVR), cylinder (then later) spherical interactive panos, with directional sound, and hotspots that you could click to go to URLs, embed audio commentary, additional connected panos...

Sadly, just before releasing all the great touch-enabled iOS tech that would be perfect for QTVR, Apple killed it off/let it die. (Key personnel left and joined Google, from what I can recall)

I still wish Apple had continued QTVR development, and included basic QTVR tools with iPhoto/Photos, and Pro-level QTVR features in Aperture.

Sigh.

I still have all my old QTVR gear and SW...



apple.com/feedback
Score: 4 Votes (Like | Disagree)
Mactendo Avatar
120 months ago
Why does Apple need to be first with everything? Competition on a level playing field is good. I wonder which platform this performs better on? More consistently? Was easier to develop? iOS or Android?
QuickTime supported spherical VR back in 90's. It was a cool feature.
Score: 3 Votes (Like | Disagree)
now i see it Avatar
120 months ago
I just tried it. It does the same thing as Apple's panorama feature in the iPhone, but instead it goes all the way around 360° instead of 180°.
Also..... You can just save it to your camera roll.... but if you want to share it as a continuously connected spinning panorama, it gets uploaded to god knows where Google servers to be kept by them for eternity, with no option to allow you to delete it.
So in typical Google fashion, they're data mining the hell out of you.

Deleted
Score: 3 Votes (Like | Disagree)
nagromme Avatar
120 months ago
I've really liked 360 Panorama, which lets you capture a full sphere and doesn't care which direction/pattern you take. But with Cardboard viewing, this one may tempt me away!
Score: 2 Votes (Like | Disagree)
nognome Avatar
120 months ago
Been really blown away with this app. It's the 3D from a 2D camera that is the most impressive.

For those asking above about the "3D": To explain a bit, (i think using the highest level terms?) it's using a photogrammetric process to pull depth as you rotate.

The way it works with more obvious apps is that you "move the camera all around" and it captures something with 3d depth, like a face or an object sitting on a table. There's a bunch of iOS apps that do this right now, and let you spin around the "object" in limited 3D afterwards while viewing.

With this, there's subtle variations in the distances between objects as you rotate, in relation to what the lens is capturing. Those small differences get calculated into depth data, and it uses that to simulate a 3D image. It look like it get tripped up on really complicated plant life or other super close/detailed things that are moving (like waves), but for what it's worth, it works pretty damned well and gives an impressive result.

If you view a scene with a cardboard, try closing one eye and then the other on some of the more obvious "3D" objects. You'll notice slight differences – one object overlapping another slightly more in one than the other. That's where the depth is created.
Score: 1 Votes (Like | Disagree)

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...