Photo sharing app Instagram is set to become one of the first platforms specifically designed to take advantage of the iPhone 7's powerful new camera features.

Details of the upcoming update were shared by Instagram's head of design Ian Spalter during yesterday's Apple event in San Francisco, where he demonstrated how the app would make use of several of the new phones' capabilities.

Instagram at Apple event
First of all, the iPhone 7 Plus telephoto lens will be controllable simply by dragging a finger up and down in the Instagram camera window, allowing users to adjust the level of optical/digital zoom. Meanwhile, Apple's new Taptic Engine feedback will let users know how much zoom they've enabled when composing stills as well as during video recording.

Instagram is also revising all of its photo filters to take advantage of the iPhone 7 display's wider color gamut, allowing users to see a broader range of hues in their pictures.

Other additions revealed on stage included a 3D Touch action for the Instagram app icon that will let users quickly add a photo to an Instagram Story – the platform's new sharing feature aped from Snapchat.

Lastly, the app will make use of iOS 10's new Live Photos API to convert the video clips into Instagram Boomerang GIFs, which play back and forth on repeat.

The updated version of the app launches later this year, presumably after iOS 10 is released on September 13 and the iPhone 7 and 7 Plus have made it into consumers' hands. Preorders for the devices begin Friday, September 9, with shipments scheduled to start on September 16.

Related Forum: iPhone

Top Rated Comments

Abazigal Avatar
112 months ago
That's what I like about the Apple ecosystem. It's huge enough that other platforms cannot afford to ignore it.
Score: 2 Votes (Like | Disagree)
ipedro Avatar
112 months ago
...and still no iPad app. This makes absolutely no sense.
Score: 2 Votes (Like | Disagree)
Avieshek Avatar
112 months ago
Imagine, if the world was only about androids and Samsung. While others move forward, Apple carries the whole industry with them as well, always.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone Resolutions Leak With Under-Screen Camera Tipped

Monday April 14, 2025 3:12 am PDT by
Apple's upcoming foldable iPhone (or "iPhone Fold") will feature two screens as part of its book-style design, and a Chinese leaker claims to know the resolutions for both of them. According to the Weibo-based account Digital Chat Station, the inner display, which is approximately 7.76 inches, will use a 2,713 x 1,920 resolution and feature "under-screen camera technology." Meanwhile, the...
iPad Pro iPadOS

iPadOS 19 Will Be 'More Like macOS' in Three Ways

Sunday April 13, 2025 6:43 am PDT by
A common complaint about the iPad Pro is that the iPadOS software platform fails to fully take advantage of the device's powerful hardware. That could soon change. Bloomberg's Mark Gurman today said that iPadOS 19 will be "more like macOS." Gurman said that iPadOS 19 will be "more like a Mac" in three ways:Improved productivity Improved multitasking Improved app window management...
M6 MacBook Pro Feature 1

Waiting for the Perfect MacBook Pro? 2026 Might Be the Year

Thursday April 10, 2025 4:19 am PDT by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small...
Apple Vision Pro with battery Feature Blue Magenta

Vision Pro 2 Rumored to Have Two Key Advantages Over Current Model

Sunday April 13, 2025 7:15 am PDT by
Apple is working on a new version of the Vision Pro with two key advantages over the current model, according to Bloomberg's Mark Gurman. Specifically, in his Power On newsletter today, Gurman said Apple is developing a new headset that is both lighter and less expensive than the current Vision Pro, which starts at $3,499 in the U.S. and weighs up to 1.5 pounds. Gurman said Apple is also...
maxresdefault

The MacRumors Show: New iOS 19, iPhone 17, and Apple Watch Ultra 3 Leaks

Friday April 11, 2025 7:13 am PDT by
On this week's episode of The MacRumors Show, we catch up on the latest iOS 19 and watchOS 12 rumors, upcoming devices, and more. Subscribe to The MacRumors Show YouTube channel for more videos Detailed new renders from leaker Jon Prosser claim to provide the best look yet at the complete redesign rumored to arrive in iOS 19, showing more rounded elements, lighting effects, translucency, and...
top stories 2025 04 12

Top Stories: iOS 19 and iPhone 17 Pro Rumors, Siri Revamp Turmoil, and More

Saturday April 12, 2025 6:00 am PDT by
It was a big week for leaks and rumors in the Apple world, with fresh claims about iOS 19, the iPhone 17 Pro, and even the 20th anniversary iPhone coming a couple of years from now. Sources also spilled the tea on the inner turmoil at Apple around the Apple Intelligence-driven Siri revamp that has seen significant delays, so read on below for all the details on these stories and more! iOS ...
iPhone 16e Feature

iPhones, Macs, and Other Apple Devices Exempted From Trump Tariffs

Saturday April 12, 2025 9:44 am PDT by
Apple and other electronics manufacturers have received a break from Trump's reciprocal tariffs, with the U.S. Customs and Border Protection agency sharing a long list of products excluded from the levies last night. iPhones, Macs, iPads, Apple Watch, and other Apple devices will not be subject to the 125 percent tariffs that have been put in place on imported Chinese goods, nor will Apple...