Apple's Online Store Down Ahead of iPhone 7 and Apple Watch Series 2 Pre-Orders

Apple has taken its online storefront down in order to prepare for the launch of the iPhone 7, the iPhone 7 Plus, and the new Apple Watch Series 2 models. Pre-orders are expected to begin at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time on Friday, September 9.

Pre-orders will be available through Apple's website, the Apple Store app, several carrier sites, and from major retailers like Target and Best Buy.

Apple will accept pre-orders in first wave launch countries including Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US.

applestoredowniphone7
The 4.7-inch iPhone 7 is available in 32, 128, and 256GB capacities in the United States for $649, $749, and $849, respectively. The 5.5-inch iPhone 7 Plus is also available in 32, 128, and 256GB options for $769, $869, and $969.

Apple's iPhone Upgrade Program is available in the United States, United Kingdom and China, allowing customers pay a monthly fee for their iPhone 7 with the option of trading it in after 12 months of payments. Pricing, which includes AppleCare+, starts at $32.41 for the iPhone 7 and $37.41 for the iPhone 7 Plus.

Announced earlier this week, the iPhone 7 and the iPhone 7 Plus feature significant camera improvements, a 4-core A10 Fusion chip, better battery life, water resistance, a revamped pressure-sensitive Home button, stereo sound, new colors, and most controversially, no headphone jack.

Both the Apple Watch Series 1 and the Apple Watch Series 2 will also be available for pre-order. Prices for the Series 1 devices, which include a S2 processor but no other features, start at $269. Prices for the upgraded Apple Watch Series 2, which includes a GPS chip, better waterproofing, and a new display, start at $369.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)
Related Forum: iPhone

Popular Stories

imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Apple Creator Studio

Apple's Next Launch is Today

Tuesday January 27, 2026 2:39 pm PST by
Update: Apple Creator Studio is now available. Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year. A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Second Generation AirTag Feature

Apple Unveils New AirTag With Longer Range, Louder Speaker, and More

Monday January 26, 2026 6:07 am PST by
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker. For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com. The new...

Top Rated Comments

tatsumi Avatar
123 months ago
Please everybody, hate and don't buy the iPhone 7/7 Plus. It is a terrible device, you have to boycott Apple for the missing headphone jack!

We need to stay together! Nobody should be ordering an iPhone 7/7 Plus!

so that I can order mine and get it delivered on release day!
Score: 34 Votes (Like | Disagree)
Enabledobject Avatar
123 months ago
So no 64GB. Another good reason to pass on a new iPhone this year.
Yeah, you get a 128GB for the same price. That would suck.
Score: 12 Votes (Like | Disagree)
iGraham4 Avatar
123 months ago
Still haven't decided on which black!
Score: 11 Votes (Like | Disagree)
nagromme Avatar
123 months ago
Alarm set! Series 2 incoming.

P.S. I found some interesting charts:


All iPhone users
#################################

iPhone users who frequently use headphones
#############################

iPhone users who use headphones NOT found in the box already
##########

iPhone users who use WIRED headphones not found in the box
#######

iPhone users who use third party wired headphones and who weren’t going to go wireless soon anyway
####

iPhone users who still won’t go wireless any time soon despite Apple improving wireless while also creating an instant market boom for third parties
##

iPhone users with more than ONE pair of wired headphones
#

iPhone users who care about moving the free 2-inch adapter between multiple wired headphones
|

iPhone users can afford multiple wired headsets they care about, but cannot afford a $9 second adapter so they can avoid the moving the free adapter
,

iPhone users who have this problem now and will have the same problem in a year
.



iPhone users who think they have to charge while using wired headphones with the screen off
###

iPhone users who truly do have to charge while using wired headphones with the screen off, despite the new battery life increases
|

iPhone users who truly have to charge while using wired headphones but cannot afford a small third-party Y-connector that sits on their desk, adding zero additional cables compared to their old way
.



iPhone users who play iPhone audio through their car
###################

iPhone users who play iPhone audio through their car without Bluetooth
#####

iPhone users who play audio through their car without Bluetooth while charging via Lightning-USB
###

iPhone users who play audio through their car without Bluetooth and use a headphone cable because they don’t realize the USB will carry the audio too and allow pause/skip into the bargain
##

iPhone users who play car audio without Bluetooth and aren't just unaware: they truly cannot use USB to carry the audio as well
#

iPhone users who play car audio without Bluetooth, cannot use USB for the audio, and cannot afford a Y-adapter that stays in the car
|

iPhone users who fall into all of those categories, cannot afford a Y-adapter, but who CAN afford this new phone
.
Score: 10 Votes (Like | Disagree)
kgtenacious Avatar
123 months ago
I'm more excited about http://appleplugs.com/
Score: 9 Votes (Like | Disagree)
HEK Avatar
123 months ago
100% Not Buying.

For the first time ever I'm going to pass. A decision made easy by this lackluster phone with no headphone jack.
Hahaha LMAO go find another forum, no haters tonight.
Score: 7 Votes (Like | Disagree)