Apple's Online Store Down Ahead of iPhone 7 and Apple Watch Series 2 Pre-Orders

Apple has taken its online storefront down in order to prepare for the launch of the iPhone 7, the iPhone 7 Plus, and the new Apple Watch Series 2 models. Pre-orders are expected to begin at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time on Friday, September 9.

Pre-orders will be available through Apple's website, the Apple Store app, several carrier sites, and from major retailers like Target and Best Buy.

Apple will accept pre-orders in first wave launch countries including Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US.

applestoredowniphone7
The 4.7-inch iPhone 7 is available in 32, 128, and 256GB capacities in the United States for $649, $749, and $849, respectively. The 5.5-inch iPhone 7 Plus is also available in 32, 128, and 256GB options for $769, $869, and $969.

Apple's iPhone Upgrade Program is available in the United States, United Kingdom and China, allowing customers pay a monthly fee for their iPhone 7 with the option of trading it in after 12 months of payments. Pricing, which includes AppleCare+, starts at $32.41 for the iPhone 7 and $37.41 for the iPhone 7 Plus.

Announced earlier this week, the iPhone 7 and the iPhone 7 Plus feature significant camera improvements, a 4-core A10 Fusion chip, better battery life, water resistance, a revamped pressure-sensitive Home button, stereo sound, new colors, and most controversially, no headphone jack.

Both the Apple Watch Series 1 and the Apple Watch Series 2 will also be available for pre-order. Prices for the Series 1 devices, which include a S2 processor but no other features, start at $269. Prices for the upgraded Apple Watch Series 2, which includes a GPS chip, better waterproofing, and a new display, start at $369.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: iPhone

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
top stories 2025 12 04a

Top Stories: iOS 26.2 Coming Soon, Apple Execs Depart, and More

Saturday December 6, 2025 6:00 am PST by
You'd expect things to be starting to wind down for the holidays by now, but that doesn't seem to be the case yet in the world of Apple news, with Apple just about ready to release iOS 26.2 and other operating system updates to the public. There was also a flurry of news this week about Apple executive departures, some expected and some not so expected, while we also learned that Apple and...
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...

Top Rated Comments

tatsumi Avatar
121 months ago
Please everybody, hate and don't buy the iPhone 7/7 Plus. It is a terrible device, you have to boycott Apple for the missing headphone jack!

We need to stay together! Nobody should be ordering an iPhone 7/7 Plus!

so that I can order mine and get it delivered on release day!
Score: 34 Votes (Like | Disagree)
Enabledobject Avatar
121 months ago
So no 64GB. Another good reason to pass on a new iPhone this year.
Yeah, you get a 128GB for the same price. That would suck.
Score: 12 Votes (Like | Disagree)
iGraham4 Avatar
121 months ago
Still haven't decided on which black!
Score: 11 Votes (Like | Disagree)
nagromme Avatar
121 months ago
Alarm set! Series 2 incoming.

P.S. I found some interesting charts:


All iPhone users
#################################

iPhone users who frequently use headphones
#############################

iPhone users who use headphones NOT found in the box already
##########

iPhone users who use WIRED headphones not found in the box
#######

iPhone users who use third party wired headphones and who weren’t going to go wireless soon anyway
####

iPhone users who still won’t go wireless any time soon despite Apple improving wireless while also creating an instant market boom for third parties
##

iPhone users with more than ONE pair of wired headphones
#

iPhone users who care about moving the free 2-inch adapter between multiple wired headphones
|

iPhone users can afford multiple wired headsets they care about, but cannot afford a $9 second adapter so they can avoid the moving the free adapter
,

iPhone users who have this problem now and will have the same problem in a year
.



iPhone users who think they have to charge while using wired headphones with the screen off
###

iPhone users who truly do have to charge while using wired headphones with the screen off, despite the new battery life increases
|

iPhone users who truly have to charge while using wired headphones but cannot afford a small third-party Y-connector that sits on their desk, adding zero additional cables compared to their old way
.



iPhone users who play iPhone audio through their car
###################

iPhone users who play iPhone audio through their car without Bluetooth
#####

iPhone users who play audio through their car without Bluetooth while charging via Lightning-USB
###

iPhone users who play audio through their car without Bluetooth and use a headphone cable because they don’t realize the USB will carry the audio too and allow pause/skip into the bargain
##

iPhone users who play car audio without Bluetooth and aren't just unaware: they truly cannot use USB to carry the audio as well
#

iPhone users who play car audio without Bluetooth, cannot use USB for the audio, and cannot afford a Y-adapter that stays in the car
|

iPhone users who fall into all of those categories, cannot afford a Y-adapter, but who CAN afford this new phone
.
Score: 10 Votes (Like | Disagree)
kgtenacious Avatar
121 months ago
I'm more excited about http://appleplugs.com/
Score: 9 Votes (Like | Disagree)
HEK Avatar
121 months ago
100% Not Buying.

For the first time ever I'm going to pass. A decision made easy by this lackluster phone with no headphone jack.
Hahaha LMAO go find another forum, no haters tonight.
Score: 7 Votes (Like | Disagree)