Apple Will Not Release First Weekend Sales Numbers for iPhone 7 Due to Demand Outweighing Supply
Apple, in a statement provided to CNBC, has announced that it will not be releasing first weekend sales numbers for the iPhone 7 and iPhone 7 Plus, as it feels the results are "no longer a representative metric" due to demand outweighing supply.
“We expect iPhone 7 and iPhone 7 Plus will be incredibly popular with customers and we are thrilled to begin taking pre-orders on September 9. Customers will receive their new iPhones starting September 16.
In years past, we’ve announced how many new iPhones had been sold as of the first weekend following launch. But as we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7.
These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers. Therefore we won’t be releasing a first-weekend number any longer. We are reiterating the financial guidance for the September quarter that we provided on July 26.”
In a research note last week, KGI Securities analyst Ming-Chi Kuo said mass production of the iPhone 7 and iPhone 7 Plus did not begin until the second half of August, later than expected, as Apple's supply chain faced issues ramping up production due to challenging requirements for IPX7 water resistance.
The statement has ignited concern among some investors about potentially weaker iPhone sales numbers. Kuo himself revised his iPhone 7 and iPhone 7 Plus shipments forecast to 20 to 25 million units in the quarter, compared to his original estimate of 30 million units. AAPL is currently down around 2% to $106.20 in intraday trading following the announcement.
Apple's first weekend sales had increased sequentially for each iPhone launch between the iPhone 4s in 2011 and iPhone 6s in 2015:
• iPhone 6s and 6s Plus Sales Top Thirteen Million in Launch Weekend
• iPhone 6 and 6 Plus Sales Top Ten Million in Launch Weekend
• iPhone 5s and iPhone 5c Sales Top Nine Million in Launch Weekend
• iPhone 5 Sales Top Five Million in Launch Weekend
• iPhone 4S Sales Top 4 Million as 25 Million Users Move to iOS 5
Apple reiterated its financial guidance of between $45.5 billion and $47.5 billion in revenue for the fourth fiscal quarter.
Popular Stories
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action.
Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr.
The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models:
iPhone 16
iPhone 16 Plus
iPhone 16 Pro
iPhone 16 Pro Max
iPhone 15
iPhone 15 Plus
iPhone 15 Pro
iPhone 15 Pro Max
iPhone 14
iPhon...
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory.
A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June.
The original AirTag was announced...
A new iPhone SE is widely rumored to launch this year, and the device has potentially been confirmed today by known leaker Evan Blass.
In a private social media post, Blass shared an image of what appears to be source code mentioning an iPhone SE (4th Gen), which casts doubt on the alternative "iPhone 16E" name rumored for the device. However, the name in the source code could be a...
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
We know the iPhone 17 Air is going to be super slim, but...
