Apple Shares Full Video of Today's iPhone 7 and Apple Watch Series 2 Event [Update: iTunes Version Available]

After wrapping up its keynote presentation on the iPhone 7 and Apple Watch Series 2 earlier today, Apple this afternoon posted a full video of the event on its website, so that anyone who missed the keynote can catch up on their own time. As usual, Apple is expected to upload the video to YouTube and iTunes at some point later in the day.

Alongside the keynote, Apple also shared a few feature-specific videos that debuted during the keynote today. The short videos showcase the iPhone 7 and iPhone 7 Plus, AirPods, Apple Watch Series 2, and even include a 2-minute recap of everything the company revealed during its September event.


- Apple - Introducing iPhone 7
- Apple - Introducing AirPods
- Apple Watch - Introducing Series 2
- Apple - Don't Blink

In addition to the videos posted online, you can catch up with all of the news surrounding the iPhone 7 event by checking out our list of keynote highlights below, which encompass all of MacRumors' event coverage shared today. Included are detailed articles on the iPhone 7 and iPhone 7 Plus, Apple Watch Series 2, feature spotlight and launch dates for iOS, macOS, and watchOS, and more current posts that'll be updated throughout the day.

iPhone 7 News

- Apple Unveils iPhone 7 With Water Resistance, A10 Fusion, New 'Jet Black' Color, Updated Cameras, No Headphone Jack, and More
- Apple Says New 'Jet Black' Color May Show 'Fine Micro-Abrasions' With Use
- Apple Releases iPhone 7 and iPad Cases in New Colors
- iPhone 7 Hands-On: Improved Cameras, New Jet Black Color, AirPods, No Headphone Jack, and More
- Apple Adds New $29 Screen Repair Option to AppleCare+ for iPhone, Increases Service Fee to $99
- iPhone 7 and 7 Plus are IP67 Water Resistant, But Water Damage Isn't Covered Under Warranty
- Removal of iPhone 7 Headphone Jack Was Essential for Water Resistance, New Camera System
- Apple Boosts Prices on iPhones and Other Products in Europe
- T-Mobile Offering Free 32GB iPhone 7 During Pre-Order With Trade-In

Apple Watch News

- Apple Announces Swimproof 'Apple Watch Series 2' With Built-In GPS and New Ceramic Edition
- Apple and Nike Debut Apple Watch Nike+ Edition
- Apple Discontinues Gold Apple Watch Edition Models
- Apple Shares Five New Videos Promoting Healthy Lifestyle Choices
- Apple Watch Series 2 Continues to Offer Same Battery Life as Original Apple Watch
- Apple Introduces New Collections for Both Apple Watch Series 1 and Series 2
- Apple Watch Series 2 is Fine for Swimming, but Scuba Diving and Waterskiing Not Recommended
- New Colors Launch for Apple Watch Sport Band, Woven Nylon, and Classic Buckle

OS News

- iOS 10 and watchOS 3 Coming September 13, macOS Sierra Coming September 20
- Apple Seeds iOS 10 Golden Master Ahead of September 13 Public Launch
- Apple Releases macOS Sierra Golden Master to Developers
- Apple Seeds watchOS 3 Golden Master to Developers
- Apple Seeds tvOS 10 Golden Master to Developers

General News

- Live Coverage of Apple's 'See You on the 7th' iPhone 7 Event
- Apple Reveals All-New 'Super Mario Run' Game Coming to iOS
- Apple Debuts 'Everyone Can Code' Program to Teach Kids Swift
- 'Pokémon GO' Officially Coming to Apple Watch With New App
- Apple Debuts Wireless 'AirPods' With 5 Hours of Music Playback
- New Beats Headphones Taking Advantage of Apple W1 Wireless Audio Chip Announced
- iPad Air 2, iPad mini 4 and iPad mini 2 Updated With Improved Storage, iPad Pro Price Reduced
- Apple to Sell Standalone Lightning to 3.5mm Headphone Jack Adapter for $9, Lightning EarPods for $29
- Apple SIM Partners With SoftBank in Japan, Expands to Three More Countries
- Everything Apple Announced at Today's iPhone 7 Event in Under Five Minutes
- Apple Pay Coming to New Zealand, Russia and Japan This Fall
- Beats Releases $130 Wired 'EP' Headphones With 3.5mm Plug

Update 9/8/16: Apple has uploaded the full keynote presentation onto iTunes in HD and 1080p.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)
Related Forum: iPhone

Popular Stories

iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
iOS 18

Top 5 New Features Coming in iOS 18.4

Friday March 21, 2025 3:26 pm PDT by
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April. Priority Notifications If you have an iPhone or iPad that supports...
Generic iOS 19 Feature Mock

iOS 19 Coming in June With These New Features

Thursday March 20, 2025 2:04 pm PDT by
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update. Below, we recap the key iOS 19 rumors so far. visionOS-Like Design In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19. According to Front Page Tech host Jon Prosser, the Camera app...
Generic iOS 18

Apple Seeds iOS 18.4 and iPadOS 18.4 Release Candidate With Priority Notifications, Ambient Music and More

Monday March 24, 2025 10:07 am PDT by
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas. iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update. With iOS 18.4, Apple is adding the Priority Notifications...
airpods max 2024 colors

Don't Buy Into Apple's Hype About AirPods Max Gaining Lossless Audio

Monday March 24, 2025 4:24 pm PDT by
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4. For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3, and Apple's own Advanced Audio Codec...
Foldable iPhone 2023 Feature Iridescent Search

Foldable iPhone Expected to Launch Next Year, Costing Around $2,000

Monday March 24, 2025 3:43 am PDT by
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman. Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
ios 19 messages app

Here's What Apple's iOS 19 Messages App Might Look Like

Tuesday March 25, 2025 11:52 am PDT by
Leaker Jon Prosser today shared a mockup of what he says the Messages app will look like in iOS 19, demoing an interface with rounded, translucent bubble-shaped navigation buttons at the top and softer, rounder corners for the keyboard and word suggestions. Jon Prosser's Messages app mockup The return button, a button for going back to the Messages list, and the FaceTime button have a deeper...

Top Rated Comments

Oblivious.Robot Avatar
112 months ago
I gotta admit, the ad alone was pretty amazing!

Definitely feeling the urge to share around, which I think was the point for keeping it short and awesome!
Score: 12 Votes (Like | Disagree)
BMcCoy Avatar
112 months ago
It's all about pop culture now, and less about technology.
Score: 11 Votes (Like | Disagree)
appledefenceforce Avatar
112 months ago
Haters gonna hate. If you don't like don't buy.
Score: 11 Votes (Like | Disagree)
Flow39 Avatar
112 months ago
That "Don't Blink" video is really well done. Great 2-minute summary!
Score: 11 Votes (Like | Disagree)
panleya Avatar
112 months ago
Apple has official jumped the shark. First off, its always been stupid to have a music act at the end of product announcements. They've been terrible and detract from the product (only exception would be announcement of Apple Music). This time took the cake though as we were introduced to Lady Gag-Ga and Cousin It's love child. Really Apple? That's what you want attached to your brand?

Underwhelming product updates, no macbook pro update, and an idiot wearing a giant bow in their head.
Score: 10 Votes (Like | Disagree)
JackieTreehorn Avatar
112 months ago
I'll do even better than the 2 minute recap. Repeat the following 10 times: "It's our best [insert feature] ever and it's amazing."
"And we couldn't be more excited"
Score: 7 Votes (Like | Disagree)