Amazon has expanded its domestic goods-ordering Dash Buttons program beyond U.S. shores, bringing the devices to Germany, Austria, and the U.K. for the first time.

The buttons have been available in the U.S. since March of last year, and enable Amazon Prime customers to reorder specific household items like coffee, toilet paper, and washing up liquid by pressing a physical button that's wirelessly linked to their Amazon account.

Dash-Buttons
Amazon has added over 100 popular household brands to its Dash program in the 18 months since its launch, in a bid to make reordering goods online a seamless process. Daniel Rausch, Director of Amazon Dash, said of the launch:

"We've all experienced the frustration of running out of something we need—Dash Button and Dash Replenishment Service are designed to make that moment a thing of the past.

"Dash Buttons offer the convenience of 1-Click shopping from anywhere in the home — they can be placed near those frequently used items you don't want to run out of, and when you see supplies running low, the Dash Button makes it easier than ever to order more. Just press the button and your item is on its way."

Dash buttons cost $4.99 (£4.99 / 4.99 euros) each, but Prime members get the same amount discounted off their first order, making the first device essentially free.

Amazon also announced it is launching its Dash Replacement Service (DRS) in the above countries. DRS lets connected devices like water filters and printers link up to the Dash system, either by manufacturers incorporating manual Dash buttons into the hardware, or enabling the devices to automatically reorder supplies when they are running low.

Companies including Bosch, Siemens, Samsung and Whirlpool are currently working on integrating Dash Replenishment into their products, according to Rausch.

Amazon Prime costs $99 (£79 / 49 euros) and grants customers access to a range of Amazon services.

Tag: Amazon

Top Rated Comments

Elijen Avatar
107 months ago
I can already see the surprised parents after their kid orders 1 thousand rolls of toilet paper :)
Score: 4 Votes (Like | Disagree)
CarlJ Avatar
107 months ago
I don't think Amazon has a guarantee on the pricing... but it's obviously a little more stable than normal items on Amazon. ...
...
I tried a Google search to see if anyone had written anything up on this topic but couldn't find anything useful (no matter what I tried I just got a bunch of idiot bloggers proclaiming Dash to be the end of the universe).
It makes sense in a way; if people were hit by sneaky-seeming price increases when using the button, it'd lead to people not wanting to use all those Dash Buttons that Amazon has given away (cost $5 but you get $5 back) - giving you $7-ish worth of electronics (by one estimate I read), in order to score $5 extra once or twice, before you realized the price was too high and developed a negative opinion of Amazon, doesn't actually help them much.

There is some truth to the idiot blogger's fears, though - the first Dash Button was found in Roswell, New Mexico, in 1947, under suspicious circumstances, and it was still glowing at the time. And each time they've pressed that button, a new Dash Button appears - that's where they're all coming from.
Score: 3 Votes (Like | Disagree)
chrisone Avatar
107 months ago


Back to the buttons though, they are ugly and if you have children I would imagine it would leave open the possibility of mass orders being generated. Do they have a system in place where they will prevent over order?
Although I share the general sceptisim, they do have a system for preventing over-order: once pushed, the button will not register any new pushes until the order has been delivered to you.
Score: 3 Votes (Like | Disagree)
cube Avatar
107 months ago
I prefer going to the shop rather than running after the postman.
Score: 2 Votes (Like | Disagree)
S.B.G Avatar
107 months ago
Huh. This is something that I totally missed as being a product/service they offered. I can see how it would be useful and convenient, not necessarily lazy though.
Score: 2 Votes (Like | Disagree)
cube Avatar
107 months ago
Not just the parts cost, it'd blow the power budget. It runs, for its lifetime, off one non-replaceable AAA battery, and it uses practically no power until the button is pressed, at which time it wakes up for just a few seconds, to send one message. That isn't likely more often than once a week, and more typically probably once a month. Even though e-ink can display for a very long time without power, what you suggest would mean having the device polling Amazon likely at least daily, to get the latest price, plus the additional power spent on rewriting the display each time the price changes (not to mention the inevitable lawsuits when the number displayed didn't match the current price because it hadn't updated in 18 hours). This would reduce the device's useful life from years to months, at which point it wouldn't be cost effective (if it lasted 3 months, and you used it 3 times, that's ballpark $7 worth of parts, plus paying to ship it to you, to get you to purchase a single item 3 times, that you might have purchased from Amazon anyway - not a very good return for them).
It could be: first press: display price - second press: order
Score: 2 Votes (Like | Disagree)

Popular Stories

New Things Your iPhone Can Do in iOS 18

18 New Things Your iPhone Can Do in iOS 18.2

Wednesday November 13, 2024 2:09 am PST by
Apple is set to release iOS 18.2 next month, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well....
iPhone SE 4 Thumb 1

iPhone SE 4 Camera Modules to Enter Mass Production Next Month

Tuesday November 12, 2024 2:56 am PST by
Apple's camera module supplier for the upcoming iPhone SE 4 is set to begin mass production of the components in December, according to a new report coming out of Korea. Economic newspaper Ajunews reports that LG Innotek will supply the front camera module for the budget-friendly fourth-generation device. Final tests are now said to be underway, with mass production of the module following...
AirPods Crackling Feature

Apple Customers Sue Over Unfixed AirPods Pro Crackling Issue

Wednesday November 13, 2024 11:01 am PST by
A trio of Apple customers this month filed a class action lawsuit against Apple, accusing the Cupertino company of violating California consumer protection laws and false advertising for continuing to sell AirPods Pro models that had ongoing issues with crackling or static sounds. A few months after the AirPods Pro came out in October 2019, buyers began to complain about crackling, rattling, ...
AirPods Pro Firmware Feature

Apple Releases Firmware Updates for AirPods Pro 2 and AirPods 4

Monday November 11, 2024 11:28 am PST by
Apple today released firmware updates for both AirPods 4 models (version number 7B20) and the AirPods Pro 2 with both Lightning and USB-C charging cases (version number 7B21). All of these AirPods models were previously on firmware version 7B19. It is not immediately clear what new features or changes are included in firmware versions 7B20 and 7B21, but we will update this story if we find...
M4 MacBook Pros Thumb

M4 MacBook Pro Uses Quantum Dot Display Technology

Thursday November 14, 2024 4:19 pm PST by
The M4 MacBook Pro models feature quantum dot display technology, according to display analyst Ross Young. Apple used a quantum dot film instead of a red KSF phosphor film, a change that provides more vibrant, accurate color results. Young says that Apple has opted for KSF for prior MacBook Pro models because it doesn't use toxic element cadmium (typical for quantum dot) and is more...
maxresdefault

M4 Max MacBook Pro: Real-World Usage Tests

Wednesday November 13, 2024 11:59 am PST by
Apple last week replaced the M3 Max MacBook Pro with the new M4 Max MacBook Pro, and we picked up one of the new high-end MacBook Pro machines to see how it compares to the prior model with both benchmarks and real-world tests. We tested an M4 Max with a 16-core CPU, 40-core GPU, and 48GB RAM against an M3 Max MacBook Pro with similar specs. The two machines look similar, but the display on...
final cut pro magnetic mask

Apple Releases Final Cut Pro 11 for Mac

Wednesday November 13, 2024 3:02 pm PST by
Apple today announced the launch of major updates for its Final Cut Pro video editing software designed for Macs and iPads. Final Cut Pro has been version 10 since 2011, but after 13 years, Apple is finally ready to debut Final Cut Pro 11. Apple first teased a new version of Final Cut Pro when introducing the new M4 Macs in October, and now the updated software is available for download with ...