Following image leaks of two new Fitbit fitness trackers, the company today officially announced the Fitbit Charge 2 and Fitbit Flex 2. In addition, the Fitbit Blaze and Fitbit Alta wearables will receive a software update soon that brings new notifications, clock faces, and move reminders.

fitbit charge and flex

Fitbit Charge 2 (left) and Fitbit Flex 2 (right)

Starting with the Fitbit Charge 2, the new device comes with a large OLED screen that includes a built-in tap display and is intended to capture all-day activity, including the usual statistics like step count, heart rate, calories burned, and more. Like other Fitbits, the Charge 2 allows for sleep tracking and wake alarms, and will also remind users to move in order to stay ahead of activity goals. When not working out, Fitbit is giving Charge 2 users a chance to dress their device up with all-new luxe leather bands and other premium accessories.

Improving on the original Fitbit Charge HR, the new OLED display is 4-times larger, "so you can see more activity stats and keep your fitness goals on track with just a glance." In addition to basic fitness readouts, the screen will also show smartphone-connected information such as text messages and emails. All of the Fitbit Charge 2's features will be able to last up to 5 days depending on usage, according to the company.

fitbit charge 2 leather bands

The luxe leather collection for the Charge 2

Similar to the Breathe app coming to WatchOS 3 on the Apple Watch, Fitbit also announced "Relax," a mindfulness experience on the Charge 2 that will guide users through breathing exercises daily to help relax them. Relax will read each user's heart rate to determine the most comfortable breathing rate for each exercise, with sessions customizable from 2 to 5 minutes.

The Fitbit Flex 2, which is 30 percent smaller than the original model, follows in its predecessor's footsteps with a minimalist design that houses a row of LED lights instead of a traditional tap display. As a result, the Flex 2 is more rugged and the device is even water resistant up to 50 meters, letting it "automatically track your pool swims as exercise in the Fitbit app, capturing your laps, the duration of your workout, and caloric burn."

fitbit flex 2 accessories

The luxe collection of bangles and pendants for the Flex 2

Due to the Fitbit Flex 2's small design, the actual tracker is also able to be housed in a variety of new wearable accessories created by the company. These include basic wristbands, fashionable bangles, and even necklaces. Fitbit will also be launching "designer collections" of new wearable accessories, including stainless steel bands and nylon bracelets that cost a more premium price, up to nearly $300.

The Fitbit Flex 2 is available for pre-order as a wristband in black, lavender, magenta, and navy for $99.95, and will launch in November. The Fitbit Charge 2 has a few more color options: black/silver, plum/silver, blue/silver, teal/silver, lavender/rose gold, and black/gunmetal, the latter two of which are considered "special editions." The Charge 2 is not yet up for pre-order, however, but those interested can opt-in for email notifications for when the new device will go on sale, presumably alongside the Flex 2 in the fall.

Tag: Fitbit

Top Rated Comments

zin Avatar
119 months ago
It's cute watching these little companies trying to take on fashion like Apple.
Fitbit is the largest wearable devices company in the world.
Score: 12 Votes (Like | Disagree)
nathan_reilly Avatar
119 months ago
Haha cute watching people who know nothing about other brands comment on them!! They are doing what apple do at less than a THIRD of the price, that just shows you how much Apple is ripping off their customers, Im preordering this, I sold my apple watch
Agreed. Fitbit's devices are phenomenal. Love my Charge HR, looking forward to upgrading to this.
Score: 5 Votes (Like | Disagree)
Mac Fly (film) Avatar
119 months ago
It's cute watching these little companies trying to take on fashion like Apple.
Score: 3 Votes (Like | Disagree)
zin Avatar
119 months ago
Fitbit Inc. has a market cap of $3B. Apple Inc. profits $3B every 24 days.
The point was about the Apple Watch and wearable devices. In that segment, Fitbit is far larger and is the #1 in that market. Fitbit doesn't make phones or computers.
Score: 3 Votes (Like | Disagree)
jun180 Avatar
119 months ago
Doesn't change the fact that they're still a little company. Their quarterly results aren't even close to Apple's, and their market cap is 173 times smaller. That and they went from making cheap looking plastic fitness bands to fancy leather and rose gold bands similar to the Apple Watch. If they're so confident then why the change to copy a weaker-positioned Apple?
Nobody who cares about fitness gives a **** about apples market capitalisation versus Fitbits. They care about how the device works for the intended job. Talk about typical Apple fanboy bs.

These new Fitbit devices are targeted at people who want accurate fitness tracking with a fantastic app to support the experience. It does the job well, something the Apple Watch does not even come close too when it comes to fitness. Yes I own an AW and a Fitbit charge HR. The AW has been sitting in the drawer gathering dust while the Fitbit is used daily.
Score: 2 Votes (Like | Disagree)
Chupa Chupa Avatar
119 months ago
It's cute watching these little companies trying to take on fashion like Apple.
I think the joke is on you. Take off your Apple blinders and take a look at the rest of the tech world. There were interchangable Fitbit fashion bands long before the AW existed. In fact Apple stole the idea from them. But also the term "fashion" is dubious. Neither Apple nor Fitbit make anything truly fashionable. Faddish, yes.
[doublepost=1472502195][/doublepost]
If you were someone who is a serious swimmer, I would be interested to see how accurate the swim track feature is. Definitely a feature that could gain more attention if it serves well.
My guess is it's as accurate as the walk tracking feature, that is to say, accurate +/- 1/2 mile. I would think a serious swimmer would opt for a true swim tracking watch just as a runner would a real running watch. Fitbits can be great motivation aids to keep one off the couch but when things get real it's time for a dedicated sports watch and not an activity tracker. I know that's how it worked out for me.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
iOS 26

What's New in iOS 26.1 Beta 4

Monday October 20, 2025 1:02 pm PDT by
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below. Liquid Glass Transparency Toggle Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...