WhatsApp to Share User Data With Facebook to Show Targeted Ads
WhatsApp has updated its terms of service and privacy policy to reflect that it will begin sharing select data with Facebook, including the phone number a user verifies during the registration process and the last time a user accessed the service. Facebook, which acquired WhatsApp in 2014, will use the information to provide better friend suggestions and targeted ads and offers to users of its own service.
By coordinating more with Facebook, we'll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook's systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you've never heard of.
WhatsApp ensures that nothing users share on the service, including messages, photos, and account information, will be publicly shared onto Facebook for others to see. The updated terms and privacy policy also state that the new data sharing measures will help WhatsApp more accurately count unique users, fight spam and abuse, and improve the overall experience of its messaging service.
Existing WhatsApp users can choose not to share their account information with Facebook. On the iPhone app, before you tap "Agree" to accept the updated terms, tap on "Read," scroll to the bottom, and toggle the control. Users that agree to the updated terms also have an additional 30 days to opt out by going to Settings > Account > Share My Account Info and toggling the appropriate control in the app.
WhatsApp remains committed to providing private communications. All messages sent through the service are not stored on its servers, and end-to-end encryption has been in place since April on the latest version of the app. The updated terms and privacy policy do not affect these security measures.
In a new FAQ about its updated terms and privacy policy, WhatsApp says it will still not allow third-party banner ads on the service.
WhatsApp is free on the App Store [Direct Link] for iPhone.
Popular Stories
Today's the day! Apple is about to release iOS 26, which will deliver the biggest redesign since iOS 7 and bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and Apple announced at last week's iPhone event that it will be releasing iOS 26 sometime today – Monday, September 15.
Based on past releases, the update is likely...
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19.
As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
The latest iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air models are equipped with Apple's all-new N1 chip for Wi-Fi 7, Bluetooth 6, and Thread connectivity. However, the chip has a Wi-Fi 7 bandwidth limitation.
According to FCC documents reviewed by MacRumors, the N1 chip in all of the new iPhone models supports up to 160 MHz channel bandwidth for Wi-Fi 7, short of the...
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air pre-orders began at 5 a.m. Pacific Time in the U.S. and many other countries today. If you have yet to place a pre-order, you might face a longer wait now, depending on your desired configuration.
As of shortly after 6 a.m. Pacific Time today, nearly all iPhone 17 Pro Max configurations on Apple's online store in the U.S. are facing ...
Apple's new Live Translation feature for AirPods will be off-limits to millions of European users when it arrives next week, with strict EU regulations likely holding back its rollout.
Apple says on its feature availability webpage that "Apple Intelligence: Live Translation with AirPods" won't be available if both the user is physically in the EU and their Apple Account region is in the EU....
Apple will launch its new iPhone 17 lineup and ultra-thin iPhone Air in stores on Friday, September 19, and the company has already shown off the new devices at its fall event, which ran with the the tagline "Awe dropping."
The iPhone 17 series brings a host of new features and enhancements. Here's a rundown of the biggest upgrades and changes:
iPhone 17
Display Changes
The iPhone...
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air pre-orders began on Friday in the U.S. and many other countries. iPhone 17 Pro Max delivery estimates quickly slipped beyond the Friday, September 19 launch day for those who had yet to place an order, and now the rest of the new models have started to follow suit.
As of shortly after 11:30 a.m. Pacific Time today, select iPhone 17, ...
Apple continues to phase out the physical SIM card tray on iPhones, with the latest models relying solely on eSIM technology in more countries.
The new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max support eSIMs only in these countries and regions, according to Apple:
Bahrain
Canada
Guam
Japan
Kuwait
Mexico
Oman
Qatar
Saudi Arabia
United Arab Emirates
Un...
Apple today disclosed its out-of-warranty repair fees for all of the iPhone 17 and iPhone Air models, ahead of the devices launching next week.
First and foremost, Apple's battery replacement fees did not increase for the latest iPhone models in the U.S., with Apple charging a flat $119 to replace the battery inside an iPhone 17 Pro, iPhone 17 Pro Max, or iPhone Air. This is the same fee it...
