New Surface Pro 4 Ad Takes on Apple's 'What's a Computer?' iPad Pro Campaign
Microsoft today launched a new commercial for its Surface Pro 4, comparing the tablet computer to Apple's iPad Pro and Smart Keyboard. The ad -- titled "What's a Computer? Just ask Cortana" -- was posted on YouTube today with a description claiming that "just because you call something a computer doesn’t mean it fits the description." The new ad is clearly targeting Apple's new "What's a Computer?" ad campaign and "Super. Computer." slogan for the iPad Pro.
The ad centers around a party that Siri is holding for its new Smart Keyboard, telling the Surface Pro 4 "I'm a computer now, like you." The Surface Pro 4 responds, asking if Apple's tablet has an Intel Core i7 processor, full access to Microsoft Office beyond the mobile app versions, a trackpad, and external port options. Siri responds with, "Like I said, I just got a keyboard."
The ad ends with the tagline, "Surface does more. Just like you." The new ad today follows a similar anti-Apple theme of many Microsoft ads, which have previously focused on comparing the
Surface Book and MacBook, and
Windows 10 and OS X. For Christmas last year, the company released a more
peaceful ad that centered around a group of Microsoft Store employees singing seasonal carols outside of an Apple Store.
The Surface Pro 4 starts at $899 for 128GB of internal storage and 4GB of RAM, and going up to as much as $1,799 for 256GB of internal storage and 16GB of RAM. Comparatively, the 12.9-inch iPad Pro starts at a smaller $799 for 32GB and maxes out at $1,099 for 256GB, with all models including 4GB of RAM.
Popular Stories
Apple is set to release iOS 18.2 in December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well.
...
We're officially in the month of Black Friday, which will take place on Friday, November 29 in 2024. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
The first Geekbench 6 benchmark results for the M4 Pro chip surfaced today. Impressively, the results that are available so far show that the highest-end M4 Pro chip is faster than the highest-end M2 Ultra chip in terms of peak multi-core CPU performance.
Here is a comparison of the results:
Mac mini with M4 Pro (14-core CPU): 22,094 multi-core score (average of 11 results)
Mac Studio...
The iPhone SE 4 that's set to come out early next year is expected to debut Apple's first in-house 5G modem, according to Jeff Pu, an analyst who covers companies within Apple's supply chain.
In a research note this week with Hong Kong-based investment firm Haitong International Securities, Pu said Apple is expected to roll out its custom-made 5G modem starting with the next-generation...
With the second beta of iOS 18.2 that's available for developers today, Apple has further fleshed out the ChatGPT integration that's available with Siri. In the Settings app, there's now a section that shows the ChatGPT daily limit, and offers an option to upgrade to the paid ChatGPT Plus plan.
The beta includes an Advanced Capabilities section with a "Daily Limit" reading that shows up as...
Apple's new M4 Pro and M4 Max chips are impressively fast in terms of CPU performance, topping the M2 Ultra, but what about graphics performance?
The first Geekbench 6 results for GPU performance are now available for the M4 Pro and M4 Max, and the Metal scores reveal some impressive year-over-year gains. Based on the Metal scores that are available so far, the M4 Pro and M4 Max are up to...
After a busy October in which Apple announced new Macs and Apple Intelligence launched, the calendar has now turned to November. Below, we outline what to expect from Apple this month as the slower-but-still-busy holiday season approaches.
After seeding the first betas of iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 with additional Apple Intelligence features last month, Apple will likely...