iPhone 7 Could Launch on September 23 Following September 9 Pre-Orders

With Apple set to launch the iPhone 7 next month rumors about the phone and the event where it will debut have been picking up. We've already heard information suggesting the iPhone 7 will be introduced at an event set to take place on Wednesday, September 7, two days after the Labor Day holiday, and now it appears we may have some insight into the actual release date.

While Apple typically releases the iPhone about two weeks after introducing it, suggesting a September 16 launch date, new scheduling information from AT&T shared by 9to5Mac indicates that the iPhone 7 might not launch until later in the month, on September 23.

attmerchandisingresetdates
A leaked AT&T retail schedule featuring "Merchandising Reset" hours indicates employees will need to spend several hours reorganizing AT&T stores on both September 9, 2016 and September 23, 2016. It's possible this schedule pertains to the iPhone, but there's no concrete proof that it does.

Previous information from notable smartphone leaker Even Blass has suggested pre-orders for the iPhone 7 will take place on Friday, September 9, two days after the prospective debut event, which is in line with the schedule from AT&T.

Blass has also predicted an iPhone launch for September 16, but if this AT&T information is accurate and does pertain to release preparations, that previous prediction could be incorrect. September 16 and September 23 are both likely candidates for an iPhone release date.

Regardless of when Apple plans to release the iPhone 7, we don't have long to wait for an unveiling with only three weeks to go until the rumored September 7 event date. Media invites for the event are likely to go out next week, perhaps on Thursday August 25 or Friday, August 26.

Tag: AT&T
Related Forum: iPhone

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...

Top Rated Comments

6836838 Avatar
121 months ago
I've never been so under-excited about an iPhone release in my life.
Score: 11 Votes (Like | Disagree)
S.B.G Avatar
121 months ago
The time is quickly approaching! Seems like yesterday I pre-ordered the iPhone 6s and it still looks and feels brand new to me.
Score: 8 Votes (Like | Disagree)
wozmatic Avatar
121 months ago
Pop Quiz: How many years does it take for Apple to release a new MacBook Pro?
Score: 6 Votes (Like | Disagree)
44267547 Avatar
121 months ago
Bloatware, bugs, ugly UI, confusing OS, poor battery life under normal usage (after you install Apps), vulnerabilities in Samsung Pay.
All the more reason why I refuse to use Android. 'iPhone 7' day one preorder for me.
Score: 6 Votes (Like | Disagree)
cmichaelb Avatar
121 months ago
Pop Quiz: How many years does it take for Apple to release a new MacBook Pro?
Answer: Fewer years than a Mac Pro update.

Bada bing... :D
Score: 5 Votes (Like | Disagree)
pnoyblazed Avatar
121 months ago
can't wait to replace my 6+
Score: 4 Votes (Like | Disagree)