Earlier this weekend, Apple began promoting book-related content with a new Instagram account centered around its iBooks digital platform. The launch of the iBooks Instagram page coincided with the release of the script for Harry Potter and the Cursed Child, which the account posted about yesterday.

iBooks Instagram
Apple also wished author J.K. Rowling a happy birthday through its new verified Instagram page, but otherwise the content appears to largely be focused on introducing followers to fresh and notable stories through quotes, author spotlights, and unique, short videos.

Some of the novels referenced so far on the new page include Blake Crouch's Dark Matter, Emma Cline's The Girls, and Wendy Walker's All Is Not Forgotten. All of the mentioned books released between June and July, so it seems iBooks will keep its promotions aimed at recently launched novels while it gains more Instagram followers in its early stages.

You can check out Apple's new Instagram account for iBooks here.

Top Rated Comments

Mr. Turtle Avatar
122 months ago
Guys, this is MacRumors, can we stop being so positive please?
Exactly! What's going on?

Omg life changing! This is exactly what I've been waiting for from Apple!
Here we go.. way better
Score: 4 Votes (Like | Disagree)
smacrumon Avatar
122 months ago
In just a day or so, already 15 posts! That's some active Instagram account and interesting social marketing strategy.
Score: 2 Votes (Like | Disagree)
CCCowley Avatar
122 months ago
In just a day or so, already 15 posts! That's some active Instagram account and interesting social marketing strategy.
Nice new feature. But what will be exceptional is if Apple occasionally turns the spotlight on small publishers and lesser-known authors.
Guys, this is MacRumors, can we stop being so positive please?
Score: 2 Votes (Like | Disagree)
japanime Avatar
122 months ago
Nice new feature. But what will be exceptional is if Apple occasionally turns the spotlight on small publishers and lesser-known authors.
Score: 1 Votes (Like | Disagree)

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...