Following last summer's inaugural, one-day sale event called "Prime Day," Amazon this morning confirmed that it will be bringing back the Black Friday-like discounts this summer on July 12 (via Fortune). The company is referring to the second entry of Prime Day as the "biggest Amazon event ever," exceeding over 100,000 deals when it launches at midnight PT on the 12th.

As last year, Prime Day is exclusive to those members who subscribe to Amazon Prime, the online retailer's $99-per-year service which nets users access to exclusive Amazon video series, free two-day shipping, and one-hour delivery on certain orders. The company said last year that its first Prime Day broke sales records set on Black Friday in 2014, and with new deals popping up "as often as every five minutes" this year, it hopes to set a new record again in 2016.

amazon prime day

Prime Day is a one-day only global shopping event exclusively for Prime members. On Tuesday, July 12, the second annual Prime Day will be the biggest global Amazon event ever. Members in the U.S. can shop starting at midnight PT, with new deals starting as often as every five minutes throughout the day.

With 100,000 deals exclusively for Prime members, across nearly all departments and product categories in ten countries, there will be something for everyone. In fact on the first annual Prime Day in 2015, worldwide members ordered 398 items per second, exceeding Black Friday records at the time.

Amazon is also promising greater inventory this time around, including a TV stock that is "double what it had for Black Friday and Cyber Monday combined last year." Increasing the catalog of top tier items is most likely a reaction to last year's Prime Day, which had copious sales, but saw the best products selling out fast and ending with a collection of random, unwanted marked-down items.

The company is giving members a way to combat missing out on items with new deal alerts as well, which will be sent out via its Amazon app [Direct Link]. Amazon encourages users who want more information to visit its Help page to prepare for Prime Day, and follow these steps to set up notifications for specific deals on its app.

Tag: Amazon

Top Rated Comments

willmtaylor Avatar
willmtaylor
126 months ago
('https://www.macrumors.com/2016/06/30/amazon-prime-day-for-july-12/')


Following last summer's inaugural, one-day sale event called "Prime Day," Amazon this morning confirmed ('https://www.amazon.com/b?ie=UTF8&node=11448061011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=desktop-hero-M&pf_rd_r=3NVVRQ162EWB7B7QC49G&pf_rd_t=Gateway&pf_rd_p=0653b54a-edc6-4a0e-a41f-f4a3325c3b28&pf_rd_i=desktop') that it will be bringing back the Black Friday-like discounts this summer on July 12 (via Fortune ('http://fortune.com/2016/06/30/amazon-sets-a-date-for-annual-prime-day-shopping-blitz/')). The company is referring to the second entry of Prime Day as the "biggest Amazon event ever," exceeding over 100,000 deals when it launches at midnight PT on the 12th.

As last year, Prime Day is exclusive to those members who subscribe to Amazon Prime, the online retailer's $99-per-year service which nets users access to exclusive Amazon video series, free two-day shipping, and one-hour delivery on certain orders. The company said last year that its first Prime Day broke sales records set on Black Friday in 2014, and with new deals popping up "as often as every five minutes" this year, it hopes to set a new record again in 2016.


Amazon is also promising greater inventory this time around, including a TV stock that is "double what it had for Black Friday and Cyber Monday combined last year." Increasing the catalog of top tier items is most likely a reaction to last year's Prime Day, which had copious sales, but saw the best products selling out fast and ending with a collection of random, unwanted marked-down items.

The company is giving members a way to combat missing out on items with new deal alerts as well, which will be sent out via its Amazon ('http://appshopper.com/shopping/amazon-mobile') app [Direct Link ('https://itunes.apple.com/us/app/amazon-app-shop-browse-scan/id297606951?mt=8')]. Amazon encourages users who want more information to visit its Help page ('https://www.amazon.com/gp/help/customer/display.html/ref=s9_acss_bw_sc_pdtpre_ar_s2?ie=UTF8&nodeId=202063000&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandised-search-10&pf_rd_r=XYMW5SNBS7CBCT6QFVN7&pf_rd_t=101&pf_rd_p=2521432742&pf_rd_i=11448061011') to prepare for Prime Day, and follow these steps ('https://www.amazon.com/b/ref=s9_acss_bw_sc_pdtpre_ar_s1?_encoding=UTF8&node=14730501011&ref=pd_leadup&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandised-search-10&pf_rd_r=XYMW5SNBS7CBCT6QFVN7&pf_rd_t=101&pf_rd_p=2521432742&pf_rd_i=11448061011') to set up notifications for specific deals on its app.

Article Link: Amazon Sets Second Annual 'Prime Day' for July 12 ('https://www.macrumors.com/2016/06/30/amazon-prime-day-for-july-12/')
In other news, eBay announced its second annual Sell Your Cheap Amazon Prime Clearance Crap Day on July 13th.
Score: 24 Votes (Like | Disagree)
keysofanxiety Avatar
keysofanxiety
126 months ago
Well if it's anything like last year, I'm looking forward to the 4% discount on 50 gallons of water.
Score: 19 Votes (Like | Disagree)
R
RobNYC
126 months ago
Well if it's anything like last year, I'm looking forward to the 4% discount on 50 gallons of water.
Amateur. Everyone knows the real deals are in the nail clippers.
Score: 11 Votes (Like | Disagree)
2
2457282
126 months ago
So this is good and all, but not really sure what this has to do with Apple. Unless they plan to announce that prime tv will finally be coming to the ATV.
Score: 11 Votes (Like | Disagree)
Z
Zimmie
126 months ago
July 12th? Come on. One day earlier or later and it would be a prime day. 12 is composite.
Score: 11 Votes (Like | Disagree)
willmtaylor Avatar
willmtaylor
126 months ago
Well if it's anything like last year, I'm looking forward to the 4% discount on 50 gallons of water.
I got no less than 10% off of my most frequent purchase, so color me satisfied. ;)
https://www.amazon.com/Passion-Lubes-Natural-Water-Based-Lubricant/dp/B005MR3IVO
Score: 10 Votes (Like | Disagree)
Read All Comments

Popular Stories

Apple Announces Special Event in New York Feature 1

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...
Read Full Article • 136 comments
iOS 26

iOS 26.3.1 Update for iPhones Coming Soon as 'Apple Experience' Nears

Sunday February 22, 2026 5:29 pm PST by
Apple's software engineers are testing iOS 26.3.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.3.1 should be a minor update that fixes bugs and/or security vulnerabilities, and it will likely be released within the next two weeks. Last month, Apple released iOS 26.2.1 with bug fixes and support for the second-generation...
Read Full Article • 47 comments
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday February 20, 2026 3:21 am PST by
Apple is expected to launch a new foldable iPhone this year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that Apple will release its first foldable device in 2026. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that have been leaked about ...
Read Full Article • 95 comments
iPhone 18 Pro Deep Red Feature

Apple is Testing These iPhone 18 Pro and Foldable iPhone Colors

Sunday February 22, 2026 8:41 am PST by
The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman. Specifically, he said that Apple is testing a "deep red" finish for the two devices. If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first...
Read Full Article • 103 comments
tim cook data privacy day

Tim Cook Warned by CIA That China Could Move on Taiwan by 2027

Tuesday February 24, 2026 4:03 am PST by
Apple CEO Tim Cook was among a handful of top tech executives who attended a classified CIA briefing warning that China could attack Taiwan by 2027, according to a sweeping investigative report by The New York Times ($). The previously unreported briefing was apparently held in a secure room in Silicon Valley in July 2023. The meeting is said to have been arranged at the request of the...
Read Full Article • 128 comments