Apple Announces iOS 10 With Overhauled Messages App, Rich Notifications, and More - MacRumors
Skip to Content

Apple Announces iOS 10 With Overhauled Messages App, Rich Notifications, and More

At today's WWDC keynote, Apple unveiled iOS 10, the latest version of its mobile operating system that will launch in the fall. Apple's list of new features for iOS 10 is extensive, focusing on revamping established apps (like Messages, Photos, and Apple Music), introducing new aspects of the user interface, and doubling down on privacy.

One of the more notable updates in iOS 10 centers around Messages. Apple hopes the handful of new Message features in iOS 10 will bring more "personal and expressive" ways to communicate with friends and family, with a roster of new text message abilities including text balloon animations, invisible ink, enlarged emoji, and handwritten notes.

iOS 10

“iOS 10 is our biggest release ever, with delightful new ways to express yourself in Messages, a native app for Home automation, and beautifully redesigned apps for Music, Maps, and News that are more intuitive and more powerful, making everything you love about your iPhone and iPad even better,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “iOS 10 adds Siri intelligence into QuickType and Photos, automates your home with the new Home app and opens up Siri, Maps, Phone and Messages to developers — while increasing security and privacy with powerful technologies like Differential Privacy.”

On the lock and home screen side of things, Apple debuted a new "rich notifications" system that lets users get more information from various apps without unlocking their iPhone. The update will also introduce a "clear all" feature for Notification Center notifications, and a way to access the iPhone's camera and widgets by sliding left or right, respectively, from the lock screen.

All of this will be even easier to glance at thanks to an Apple Watch-like "Raise to Wake" ability that wakes up the iPhone whenever users raise their device to eye level. Those users on iPhone 6s and iPhone 6s Plus will also benefit from deeper integration of 3D Touch with the new rich notifications, which will let interacting with apps be "even easier." Notes will be getting a new collaborative project feature and Live Photos will be able to go through an editing process in iOS 10.

The second phase of iOS 10's new features focus on adding new abilities into Apple's already well-known apps. The first is a new "Memories" tab in the Photos app that will intelligently draw out specific photos -- thanks to facial recognition and geo filters -- to dynamically group together family vacations and special memories. The app will also now create slideshows with the photos and videos users take within each album, without the need for intensive editing software.

Maps is getting a redesign in iOS 10 as well, featuring larger buttons and typefaces, with Apple saying that the new look makes it "simpler and even more intuitive to use." The app has also been made more intelligent, scanning your calendar or assessing your routine and delivering directions proactively. Once a route is planned, the updated Maps app can search the route for gas stations, restaurants and more, even telling you how long a pit stop would affect your trip. Finally, Apple Maps is now open to third-party extensions, allowing you to make a restaurant reservation via OpenTable within Maps or calling a ride from service like Uber.

Next, Apple Music will get its long-rumored significant redesign in iOS 10, which is shared with an updated version of Apple News. Apple says the new design language allows the content of the apps to "become the hero," making it even simpler for users to find the music or news they want. The Library, For You, Browse and Radio tabs in Apple Music have all been revamped with the new design language, and Apple has added a Search tab to make it easier to search for new music. Apple Music has also gained support for lyrics.

Meanwhile, the redesigned News app features a revamped For You section that's broken down into sections that include trending news and specialized topics that users have indicated interest in. In addition, the news-centric app has gained support for subscriptions for select publications like The Wall Street Journal.


The Cupertino company also debuted a new Home app that allows users to easily manage and control all of their HomeKit devices in one place. The app allows users to either manage their accessories individually or by grouping them together in "scenes." Scenes allow users to affect all of the devices with a single command.

iOS 10 will also include a public API for Siri, allowing developers to plug into Apple's personal assistant. Users will now be able to use Siri to make VoIP calls, send messages through messaging apps like WhatsApp and hail cabs from services like Uber. Additionally, iOS 10 will include smaller updates like Split View within Safari for iPad and a new Bedtime Alarm mode in the Clock app that allows users to set a regular sleep schedule and reminders for bedtime.

Lastly, Apple has debuted a new privacy feature for iOS called Differential Privacy, which allows Apple to discover user habits to improve AI features without compromising privacy.

Starting with iOS 10, Apple is using technology called Differential Privacy to help discover the usage patterns of a large number of users without compromising individual privacy. In iOS 10, this technology will help improve QuickType and emoji suggestions, Spotlight® deep link suggestions and Lookup Hints in Notes.

The developer preview of iOS 10 is available today, and a public beta program will begin in July. Users interested in the public beta can sign up for information at beta.Apple.com. iOS 10 will be available in the fall for free for iPhone 5 and later and all iPad Pro and Air models. The fourth-generation iPad and the iPad mini 2 and later will also support iOS 10.

Popular Stories

apple pro tell logo

Apple Launching Five New Products This Friday

Monday November 2, 2026 1:22 am PST by
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from Friday: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
Apple Logo Gradient 16x9 1

Apple Isn't Done With 2026: Here's What's Still Coming

Monday November 2, 2026 7:27 am PST by
Apple's busiest season isn't over yet. Far from it. With two hardware launch dates still to come in November, plus software updates and new smart home accessories running into December, there's more on the way from Apple before the end of 2026, so be sure to stick around. Below, we've rounded up what's still coming, along with one date in particular that's worth watching if you're a holiday...
iPad Pro 2024 vs Air 2024 Feature

Three New iPads Rumored to Launch in First Half of 2027

Sunday November 1, 2026 7:27 am PST by
After announcing a new iPad mini with an OLED display earlier this month, Apple plans to release new iPad Air, iPad Pro, and entry-level iPad models in the first half of 2027, according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the next iPad Air will also feature an OLED display, while he expects the next iPad Pro to be equipped with a...

Top Rated Comments

136 months ago
Basically copying things android has had for a long time.
Score: 21 Votes (Like | Disagree)
NIKKG Avatar
136 months ago
Might be time to switch to Android after sleeping through this mess. :(
Score: 19 Votes (Like | Disagree)
chrismail627 Avatar
136 months ago
Well, this has been underwhelming. :(
Score: 19 Votes (Like | Disagree)
136 months ago
Catching up to android, nice! This is useful.
Score: 19 Votes (Like | Disagree)
136 months ago
Was expecting a dark mode and now with all new notifications style and rounded corners has become a bright and happy mode.. I also wonder what the impact on battery life, this new photo analysis being done on the "amazing silicon" iOS devices have, will be. Anyone got a glimpse of all the other new features iOS 10 will have? They showed a slide but for only 3 seconds.
I found something they didn't show...

Removing stock icons!

https://support.apple.com/en-gb/HT204221
Score: 16 Votes (Like | Disagree)
ghostface147 Avatar
136 months ago
Meh.
Score: 15 Votes (Like | Disagree)
Latest Stories
Everything New in the iOS 27.3 Beta
Everything New in the iOS 27.3 Beta
8 hours ago
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
9 hours ago
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
11 hours ago
iPadOS 27.3 Expands Siri Mode to Camera App
iPadOS 27.3 Expands Siri Mode to Camera App
12 hours ago
Veterans Day Apple Watch Activity Challenge Launches November 11
Veterans Day Apple Watch Activity Challenge Launches November 11
13 hours ago
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
14 hours ago
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
14 hours ago
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
14 hours ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
14 hours ago
iOS 27.3 Beta Brings Apple Intelligence to China
iOS 27.3 Beta Brings Apple Intelligence to China
14 hours ago
iPhone Duo Gets Reachability in iOS 27.3 Beta
iPhone Duo Gets Reachability in iOS 27.3 Beta
14 hours ago
Siri AI Gets More Capable in iOS 27.3
Siri AI Gets More Capable in iOS 27.3
14 hours ago
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
14 hours ago
watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch
watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch
15 hours ago
iOS 27.3 Beta Brings Back Apple's Redesigned Health App
iOS 27.3 Beta Brings Back Apple's Redesigned Health App
15 hours ago
Apple Releases First macOS Golden Gate 27.3 Beta
Apple Releases First macOS Golden Gate 27.3 Beta
15 hours ago
Apple Seeds First iOS 27.3 Beta
Apple Seeds First iOS 27.3 Beta
15 hours ago
Apple Releases First watchOS 27.3, tvOS 27.3 and visionOS 27.3 Betas
Apple Releases First watchOS 27.3, tvOS 27.3 and visionOS 27.3 Betas
15 hours ago
iPad Mini 8 Reviewer Dissatisfied With Apple's Excuse for Lack of 120Hz Display
iPad Mini 8 Reviewer Dissatisfied With Apple's Excuse for Lack of 120Hz Display
15 hours ago
iPad Mini 8 Review Claims Battery Life is Way Better Than Apple Says
iPad Mini 8 Review Claims Battery Life is Way Better Than Apple Says
16 hours ago
B&H Photo Launches Early Black Friday Sale With Discounts on Macs and Accessories
B&H Photo Launches Early Black Friday Sale With Discounts on Macs and Accessories
16 hours ago
iPhone Duo Could Take Nearly 30% of Foldable Market in 2027
iPhone Duo Could Take Nearly 30% of Foldable Market in 2027
16 hours ago
Apple Watch Automatically Identifies Songs Playing Around You
Apple Watch Automatically Identifies Songs Playing Around You
17 hours ago
iPhone 18 Rumored to Get Larger Battery and Potential Price Increase
iPhone 18 Rumored to Get Larger Battery and Potential Price Increase
17 hours ago
Apple Store in UK Permanently Closing Later This Month
Apple Store in UK Permanently Closing Later This Month
18 hours ago
Apple's Annual R&D Spending Jumps by More Than $11 Billion
Apple's Annual R&D Spending Jumps by More Than $11 Billion
19 hours ago
Will Apple Ever Merge iPadOS and macOS? John Ternus Responds
Will Apple Ever Merge iPadOS and macOS? John Ternus Responds
19 hours ago
MacBook Neo Gets Rare $30 Amazon Discount
MacBook Neo Gets Rare $30 Amazon Discount
19 hours ago
Hands-On: The OLED iPad Mini is Almost an iPad Pro Mini
Hands-On: The OLED iPad Mini is Almost an iPad Pro Mini
19 hours ago
tvOS 27.2.1 and macOS 27.2.1 Likely Coming Soon
tvOS 27.2.1 and macOS 27.2.1 Likely Coming Soon
20 hours ago