Apple today uploaded eight new "Shot on iPhone" videos to its YouTube channel, showcasing the video capturing capabilities of the iPhone 6s and iPhone 6s Plus through videos taken by actual iPhone users around the world.

Each video clip lasts for 16 seconds and is accompanied by music. Video content ranges from a rain storm in Los Angeles to penguins in Antarctica to a hippopotamus in Botswana.


Several of the videos showcase iPhone 6s video features like Slo-Mo, while others are played in reverse or are sped up.


Apple's "Shot on iPhone" campaign began in early 2015 following the launch of the iPhone 6 and the iPhone 6 Plus, sharing photos of iPhone 6 images in ads and on billboards across the globe. Later in 2015, Shot on iPhone expanded to encompass video imagery collected in a World Gallery. Apple re-launched the "Shot on iPhone" campaign in early 2016 to focus on the camera improvements in the iPhone 6s and the iPhone 6s Plus.

Related Forum: iPhone

Top Rated Comments

Zirel Avatar
123 months ago
I swear to god I think Apple is doomed. Wtf are they doing over there. Make something new and exciting, stop with the Nickle and dime sh*t show
Someone didn't take his pills /today/ this week...
Score: 6 Votes (Like | Disagree)
Dave245 Avatar
123 months ago
I swear to god I think Apple is doomed. Wtf are they doing over there. Make something new and exciting, stop with the Nickle and dime sh*t show
This isn't about a new product, it's about what the iPhone can do in terms of photography and video. There have been some really great images and videos taken on the iPhone over the years, it is still the most popular smartphone camera.
Score: 6 Votes (Like | Disagree)
Zirel Avatar
123 months ago
That's exactly right ... except it's tired. It was a tired campaign when they launched it on the 6s, when the camera really had been given a major upgrade. And while it might just be a coincidence, the 6s sales also tanked for the first time. It's like crying wolf ... and now they're about to do it for a third time when the 7 comes out. I'm thinking ... yeah I know the camera is awesome -- what else you got?
So the sales are indicative of quality now?

Then the iPhone is the best phone in the world. As it is the best sold.
Score: 4 Votes (Like | Disagree)
akash.nu Avatar
123 months ago
Ya know, I use my iPhone to take pix and vids all the time and the hype of this thing taking amazing pictures and videos is all hype. I never get super crisp vivid color photos. Hell, half the time the phone won't even focus right, and if the lighting isn't a super bright sunny day, forget about even trying to take a picture, and if you do, make sure you have Photoshop ready to make the pictures look as crisp and vivid in color as the ones Apple shows off. Give me a break!
Ok this definitely makes me believe that you need to actually improve upon your photography skills rather than blaming the device.
Score: 4 Votes (Like | Disagree)
Gooberton Avatar
123 months ago
I swear to god I think Apple is doomed. Wtf are they doing over there. Make something new and exciting, stop with the Nickle and dime sh*t show
Score: 3 Votes (Like | Disagree)
I7guy Avatar
123 months ago
"It's not what's inside the lens, it's what behind the lens".
Score: 2 Votes (Like | Disagree)

Popular Stories

ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Apple Intelligence General Feature 2

New Version of Siri to 'Lean' on Google Gemini

Sunday November 2, 2025 6:06 am PST by
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday October 31, 2025 8:52 am PDT by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far. Ove...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Likely Launching Soon

Sunday November 2, 2025 5:49 am PST by
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...