Developer Excitement for Apple TV Easily Exceeds Interest in watchOS

Developer interest in coding third-party apps for Apple TV continues to surge, while interest in the Apple Watch has waned since the start of 2016, according to mobile app developer database Realm.

Realm hosts a database of apps used by approximately 100,000 developers, and contains details of apps used by around 1 billion people, giving it a unique view of which devices capture mobile developers' interest over time.

applewatchappletv
Speaking to Business Insider UK, Realm VP Tim Anglade said that the Apple TV had gained the most interest among developers since the release of the fourth-generation device and the launch of a dedicated App Store in October 2015. Meanwhile, developers have cooled their interest in the Apple Watch, viewing it more as a companion to the iPhone, where coding appeal remains high.

"tvOS is a brand new platform so there's a gold rush for it," said Anglade. "[But] on a weekly basis we're seeing very few Watch apps, compared to iOS apps. For every 1,000 new iOS apps being built, there are 10 tvOS apps and maybe 1 Watch app."

Apple doesn't release separate sales figures for the Apple Watch, but market research suggests the device finished third in the overall wearables market in the first months of 2016, with 7.5 percent market share. Since the launch of the fourth-generation Apple TV, sales of the set-top box have been 50 percent higher than unit sales in 2014.

According to Anglade, there's every chance that coders will flock to the next version of the Apple Watch – expected to be unveiled late this year – in the way they did when the device was first launched, so long as the timepiece offers more opportunities for developers to tap into upgrades and Apple opens up the platform to run independent apps.

Developers originally had limited access to Apple Watch features using WatchOS 1, and were unable to access the gyroscope, accelerometer, NFC, built-in speaker and microphone, and the Taptic Engine of the device. That all changed with the launch of watchOS 2 in September, and as of June 2016, all Apple Watch apps must run natively, rather than rely on the iPhone.

Apple is said to be continuing its work on various health-related sensors that did not make it into the original Apple Watch due to performance problems and inconsistent results. These sensors may be incorporated into the second-generation device following further refinement, although details remain sketchy.

"Apple published a road map, to be able run independent apps, and that's a big deal," added Anglade. Apple is expected to demo the next version of watchOS at its Worldwide Developers Conference in June. Until then, coders seem satisfied to invest the majority of their time and energy on developing for Apple's other platforms.

Related Roundup: Apple Watch 10
Tag: Realm
Buyer's Guide: Apple Watch (Caution)

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
replay all time playlist apple music

Apple Music Debuts All-New Personalized Playlist

Monday June 30, 2025 7:16 am PDT by
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history. The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...

Top Rated Comments

8692574 Avatar
119 months ago
And it shows!!! NOT!! There are about 4-5 decent app for AppleTV ....
Score: 13 Votes (Like | Disagree)
Steeley Avatar
119 months ago
Developer interest in coding third-party apps for Apple TV continues to surge, while interest in the Apple Watch has waned since the start of 2016
Continues to surge? Where's Amazon Prime? Where's Flixster or Vudu? Where's Twitch? Where's Spotify? Yes, interest continues to surge for developers building fireplace apps, but without the big hitters it doesn't matter. There's a limited amount of quality apps being made now for ATV; most are just garbage. Apple doesn't care though, they just report the gross numbers.

When Apple opens up the watch a bit more and adds some new features developers will jump on board surely.
Score: 11 Votes (Like | Disagree)
Michael Scrip Avatar
119 months ago
Apple Watch... it's mostly a notification device
I thought notifications were the main reason to have an Apple Watch?

Using apps on a 1.5" screen doesn't sound like a fun experience.

So in my opinion... "mostly a notification device" is exactly why I would want an Apple Watch. :)
Score: 8 Votes (Like | Disagree)
plexdk Avatar
119 months ago
And it shows!!! NOT!! There are about 4-5 decent app for AppleTV ....
Well there are none on the Apple Watch... it's mostly a notification device, because of laggy apps.
Score: 7 Votes (Like | Disagree)
PBRsg Avatar
119 months ago
The biggest problem with the Apple Watch is the high price. Apple needs to address that. Because the watch is not that useful, there is a limit to how much people are prepared to pay for it.
Score: 6 Votes (Like | Disagree)
smacrumon Avatar
119 months ago
This doesn't seem unexpected. This has more to do with developers recognizing how users are more comfortable using apps on a TV, desktop and mobile device compared with twisting your head to one side and lifting and twisting your arm when using an app stuck to your wrist. It comes back to user experience.

Saying this, there are a number of undesirable apps that seem to be making their way into all watchOS, iOS, MacOS and tvOS App Stores.
Score: 3 Votes (Like | Disagree)