Apple May Introduce Next-Gen Natural Language API in its Amazon Echo Competitor

Last week we reported that Apple is said to be readying an Amazon Echo competitor that could be used in the home for features like listening to music, asking for information and getting news headlines.

The product is thought to include a camera with facial recognition capabilities and said to learn over time about its users, which interact with the device via an enhanced version of Siri. Meanwhile, Apple's virtual assistant is expected to be opened up to outside developers via a soon-to-be-released software development kit in order to facilitate this integration.

Now, Tech Insider claims that a natural language outfit bought by Apple late last year could play a central part in the company's plans for the upcoming smart home device.

vocaliq
In October 2015, Apple acquired VocalIQ, a UK-based startup that had spent the last 10 years researching natural language, belief tracking, decision making, and message generation, in an attempt to develop a next-generation natural language API.

Speculation at the time suggested Apple hoped to use the technology in its car project, codenamed "Titan".

However, according to a source familiar with VocalIQ's technology who spoke to Tech Insider, Apple is likely to introduce the API in its Echo competitor because of its ability to go beyond the "session-based" contextual responses touted by the likes of Viv. VocalIQ achieves this feat by retaining semantic context between conversations and permanently remembering the preferences of its users.

Apparently the company had been testing VocalIQ against Siri, Google Now, and Cortana, and found it to be vastly superior in dealing with complex natural language queries, such as asking for "a nearby Chinese restaurant with open parking and Wi-Fi that's kid-friendly".

[But] What if you change your mind an hour later? Simply saying something like "Find me a Mexican restaurant instead," will bring you new results, while still taking into account the other parameters like parking and WiFi you mentioned before. Hound, Siri, and any other assistant would make you start the search session over again. But Vocal IQ remembers. That's more human-like than anything available today.

VocalIQ can also filter out extraneous noise to figure out exactly what you're saying, thus making it more accurate than Siri is today. It's able to take in all the noise in an environment — the TV, kids shouting, whatever — and determine with a high probability which sound is actually the user's query. It can even learn to adapt to different accents over time to improve accuracy.

While the report's source doesn't claim to have any hard evidence that Apple plans to include the technology into its upcoming smart device, the possibility is an intriguing one. It also feeds into the expectation that Apple's decision to open up Siri to third-parties indicates that the virtual assistant will receive the necessary enhancements to prevent it from being overtaken by recent advances in competing products.

Related Roundup: HomePod
Buyer's Guide: HomePod (Neutral)

Popular Stories

iphone 16 apple intelligence

Apple Aiming to Release 'Breakthrough' New iPhone Accessory

Wednesday February 18, 2026 12:43 pm PST by
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman. In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product. The pendant would feature an "always-on" camera and a microphone for Siri voice...
Apple Watch 15 Tips Every Owner Needs to Know Feature

Apple Watch: 15 Tips Every Owner Needs to Know

Thursday February 19, 2026 7:38 am PST by
Apple Watch is now eleven generations in, and packed with useful features that are easy to miss at first glance. To help you get more out of your new device, we've rounded up 15 practical tips you might not have discovered yet, including a few that long-time users often overlook. Bounce Between Two Apps On your Apple Watch, double-press the Digital Crown to see a deck of all currently...
Dynamic Island iPhone 18 Pro Feature

10 Reasons to Wait for Apple's iPhone 18 Pro

Wednesday February 18, 2026 5:12 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iphone 17 pro green

iPhone 17 Pro Max Curiously Becomes Most Traded-In Smartphone

Wednesday February 18, 2026 9:13 am PST by
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone. According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Multicolored Low Cost A18 Pro MacBook Feature

Low-Cost MacBook Expected on March 4 in These Colors

Wednesday February 18, 2026 5:42 am PST by
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker. Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Posting on Weibo, the leaker known as "Instant Digital" said that the...

Top Rated Comments

127 months ago
I've been saying this for a while now. Apple was first to the digital assistant arena for phones. When they purchased VocalIQ, Faceshift, etc it was easy to see that they would come back from behind and dominate other players. They've been working on it longer behind the scenes. This seems like it will be a legit assistant that you can converse with. Google Now will seem antiquated by comparison
Score: 8 Votes (Like | Disagree)
Dilster3k Avatar
127 months ago
Siri in a box is literally the last thing I want, because I've barely used her in the past 5 years on my phone.

Can't wait till they ramble on about Siri in a box for about an hour straight during their keynote. #innovation
Score: 5 Votes (Like | Disagree)
Kognito Avatar
127 months ago
Always on devices make me nervous. Who's listening?
No one... The "Hey Siri" type functionality doesn't send any data to Apple, that would be seriously inefficient and costly. All it does is listen for a specific sound, hence how you can train Hey Siri to your exact pronunciation. To prove it, put your device in airplane mode and try saying "Hey Siri", it'll still work.

Of course, not to say that these devices couldn't be used maliciously, but there's no greater risk with these "Always listening" devices than there is with your Mac, PC or any other smart device with a mic on it.
Score: 5 Votes (Like | Disagree)
AngerDanger Avatar
127 months ago

Apparently the company had been testing VocalIQ against Siri, Google Now, and Cortana, and found it to be vastly superior in dealing with complex natural language queries, such as asking for "a nearby Chinese restaurant with open parking and Wi-Fi that's kid-friendly".
"Kid-friendly" parking and Wi-Fi actually exist?! Oh, wait, it's sort of a dangling modifier. I get it now. I guess VocalIQ has already surpassed my language computation abilities.
Score: 4 Votes (Like | Disagree)
AngerDanger Avatar
127 months ago
Always on devices make me nervous. Who's listening?
I don't know, but I try to ensure they hear plenty of inane conversation, atonal attempts to sing '80s songs, and rough sex. Hope they… enjoy.
Score: 4 Votes (Like | Disagree)
ShadovvMoon Avatar
127 months ago


Are they also going to include this upgraded Siri on the new rMBP that they better announce?
Score: 3 Votes (Like | Disagree)