Apple May Introduce Next-Gen Natural Language API in its Amazon Echo Competitor - MacRumors
Skip to Content

Apple May Introduce Next-Gen Natural Language API in its Amazon Echo Competitor

Last week we reported that Apple is said to be readying an Amazon Echo competitor that could be used in the home for features like listening to music, asking for information and getting news headlines.

The product is thought to include a camera with facial recognition capabilities and said to learn over time about its users, which interact with the device via an enhanced version of Siri. Meanwhile, Apple's virtual assistant is expected to be opened up to outside developers via a soon-to-be-released software development kit in order to facilitate this integration.

Now, Tech Insider claims that a natural language outfit bought by Apple late last year could play a central part in the company's plans for the upcoming smart home device.

vocaliq
In October 2015, Apple acquired VocalIQ, a UK-based startup that had spent the last 10 years researching natural language, belief tracking, decision making, and message generation, in an attempt to develop a next-generation natural language API.

Speculation at the time suggested Apple hoped to use the technology in its car project, codenamed "Titan".

However, according to a source familiar with VocalIQ's technology who spoke to Tech Insider, Apple is likely to introduce the API in its Echo competitor because of its ability to go beyond the "session-based" contextual responses touted by the likes of Viv. VocalIQ achieves this feat by retaining semantic context between conversations and permanently remembering the preferences of its users.

Apparently the company had been testing VocalIQ against Siri, Google Now, and Cortana, and found it to be vastly superior in dealing with complex natural language queries, such as asking for "a nearby Chinese restaurant with open parking and Wi-Fi that's kid-friendly".

[But] What if you change your mind an hour later? Simply saying something like "Find me a Mexican restaurant instead," will bring you new results, while still taking into account the other parameters like parking and WiFi you mentioned before. Hound, Siri, and any other assistant would make you start the search session over again. But Vocal IQ remembers. That's more human-like than anything available today.

VocalIQ can also filter out extraneous noise to figure out exactly what you're saying, thus making it more accurate than Siri is today. It's able to take in all the noise in an environment — the TV, kids shouting, whatever — and determine with a high probability which sound is actually the user's query. It can even learn to adapt to different accents over time to improve accuracy.

While the report's source doesn't claim to have any hard evidence that Apple plans to include the technology into its upcoming smart device, the possibility is an intriguing one. It also feeds into the expectation that Apple's decision to open up Siri to third-parties indicates that the virtual assistant will receive the necessary enhancements to prevent it from being overtaken by recent advances in competing products.

Related Roundup: HomePod
Buyer's Guide: HomePod (Caution)

Popular Stories

macOS iOS 27 Siri App Feature

Reminder: iOS 27's All-New Siri AI Has a Waitlist, Here's How to Sign Up

Tuesday September 15, 2026 8:54 am PDT by
Apple this week released iOS 27 following around three months of beta testing. If you just installed the software update on your iPhone, you might be wondering where the new-and-improved Siri AI and dedicated Siri app are. In case you missed it, you must join Apple's waitlist in order to gain access to these new features. Keep in mind that while iOS 27 is compatible with the iPhone 11 and...
macOS iOS 27 Siri App Feature

Apple's Siri AI Can Be Swapped Out for Claude, ChatGPT, Code Shows

Monday September 14, 2026 4:37 am PDT by
Code sleuth "pdfu" has uncovered iOS 27 and macOS Golden Gate private frameworks that show Apple has designed its new Siri architecture to work with third-party AI models at what appears to be a surprisingly deep level. One mechanism called Model Delegation allows Claude to appear as a Siri extension in the same way as the existing built-in ChatGPT extension. In pdfu's video, shared on X,...
iOS 27 Out Now Thumb

Apple Releases iOS 27 and iPadOS 27 With Siri AI and Liquid Glass Update

Monday September 14, 2026 10:04 am PDT by
Apple today released iOS 27 and iPadOS 27, the newest operating system updates for the iPhone and iPad. The software is available for free on all compatible devices, and can be downloaded over the air by going to Settings > General > Software Update. Subscribe to the MacRumors YouTube channel for more videos. It can take several minutes for the updates to propagate to all users due to high...

Top Rated Comments

135 months ago
I've been saying this for a while now. Apple was first to the digital assistant arena for phones. When they purchased VocalIQ, Faceshift, etc it was easy to see that they would come back from behind and dominate other players. They've been working on it longer behind the scenes. This seems like it will be a legit assistant that you can converse with. Google Now will seem antiquated by comparison
Score: 8 Votes (Like | Disagree)
Kognito Avatar
135 months ago
Always on devices make me nervous. Who's listening?
No one... The "Hey Siri" type functionality doesn't send any data to Apple, that would be seriously inefficient and costly. All it does is listen for a specific sound, hence how you can train Hey Siri to your exact pronunciation. To prove it, put your device in airplane mode and try saying "Hey Siri", it'll still work.

Of course, not to say that these devices couldn't be used maliciously, but there's no greater risk with these "Always listening" devices than there is with your Mac, PC or any other smart device with a mic on it.
Score: 5 Votes (Like | Disagree)
Dilster3k Avatar
135 months ago
Siri in a box is literally the last thing I want, because I've barely used her in the past 5 years on my phone.

Can't wait till they ramble on about Siri in a box for about an hour straight during their keynote. #innovation
Score: 5 Votes (Like | Disagree)
AngerDanger Avatar
135 months ago
Always on devices make me nervous. Who's listening?
I don't know, but I try to ensure they hear plenty of inane conversation, atonal attempts to sing '80s songs, and rough sex. Hope they… enjoy.
Score: 4 Votes (Like | Disagree)
AngerDanger Avatar
135 months ago

Apparently the company had been testing VocalIQ against Siri, Google Now, and Cortana, and found it to be vastly superior in dealing with complex natural language queries, such as asking for "a nearby Chinese restaurant with open parking and Wi-Fi that's kid-friendly".
"Kid-friendly" parking and Wi-Fi actually exist?! Oh, wait, it's sort of a dangling modifier. I get it now. I guess VocalIQ has already surpassed my language computation abilities.
Score: 4 Votes (Like | Disagree)
doelcm82 Avatar
135 months ago
Can't wait till they ramble on about Siri in a box for about an hour straight during their keynote. #innovation
You seem pretty excited about the keynote.
Score: 3 Votes (Like | Disagree)
Latest Stories
iPhone 20 Pro Display Sizes Leak Ahead of 2027 Launch
iPhone 20 Pro Display Sizes Leak Ahead of 2027 Launch
1 hour ago
Apple Watch Series 12 and Ultra 4 Owners Report Unexpected Reboots
Apple Watch Series 12 and Ultra 4 Owners Report Unexpected Reboots
4 hours ago
iFixit Shares iPhone 18 Pro Teardown With Inside Look at New Features
iFixit Shares iPhone 18 Pro Teardown With Inside Look at New Features
9 hours ago
Apple Fitness+ Layoffs Reported Ahead of Potential 'Major' Changes
Apple Fitness+ Layoffs Reported Ahead of Potential 'Major' Changes
10 hours ago
A Shorter Apple Pencil Was Supposed to Launch Alongside iPhone Duo
A Shorter Apple Pencil Was Supposed to Launch Alongside iPhone Duo
10 hours ago
Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners
Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners
10 hours ago
M6 Pro Chip Result on Geekbench is Likely Fake
M6 Pro Chip Result on Geekbench is Likely Fake
2 days ago
Apple Watch Ultra 4 Sees First Discount After Launch, Now $779.99 on Amazon
Apple Watch Ultra 4 Sees First Discount After Launch, Now $779.99 on Amazon
2 days ago
Top Stories: iOS 27 and macOS Golden Gate Out Now, Siri AI Waitlist, and More
Top Stories: iOS 27 and macOS Golden Gate Out Now, Siri AI Waitlist, and More
2 days ago
Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease
Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease
2 days ago
iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping
iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping
3 days ago
Hands-On With the Apple Watch Series 12
Hands-On With the Apple Watch Series 12
3 days ago
M5 Ultra and M6 Chip Benchmark Results Reveal Graphics Performance
M5 Ultra and M6 Chip Benchmark Results Reveal Graphics Performance
3 days ago
iPhone 18 Pro Max in U.S. Has Qualcomm's Snapdragon X80 Modem
iPhone 18 Pro Max in U.S. Has Qualcomm's Snapdragon X80 Modem
3 days ago
Apple Releases Xcode 27.1 Beta With iPhone Duo Support
Apple Releases Xcode 27.1 Beta With iPhone Duo Support
3 days ago
Apple Watch Series 12 vs. Ultra 4 Buyer's Guide
Apple Watch Series 12 vs. Ultra 4 Buyer's Guide
3 days ago
MacRumors Giveaway: Win an iPhone Duo From iMazing
MacRumors Giveaway: Win an iPhone Duo From iMazing
3 days ago
'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story
'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story
3 days ago
Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad
Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad
3 days ago
The MacRumors Show: Is the iPhone Duo Actually Worth It?
The MacRumors Show: Is the iPhone Duo Actually Worth It?
3 days ago
Apple Designers Explain the Thinking Behind iPhone Duo
Apple Designers Explain the Thinking Behind iPhone Duo
3 days ago
Are iPhone 17 Pro Cases Compatible With iPhone 18 Pro? Here's What Apple Says
Are iPhone 17 Pro Cases Compatible With iPhone 18 Pro? Here's What Apple Says
3 days ago
Apple Supplier Subsidiary Considering U.S. Flash Memory Factory
Apple Supplier Subsidiary Considering U.S. Flash Memory Factory
3 days ago
Apple Launch Day Deals on iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and More
Apple Launch Day Deals on iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and More
3 days ago
iPhone 18 Pro Teardown Reveals How Apple Shrunk the Dynamic Island
iPhone 18 Pro Teardown Reveals How Apple Shrunk the Dynamic Island
3 days ago
iPhone 18 Pro Demand Stronger Than Expected
iPhone 18 Pro Demand Stronger Than Expected
3 days ago
Fan Site Lets You 'Design the Next iPhone'
Fan Site Lets You 'Design the Next iPhone'
3 days ago
Apple Stores Have a New 'Hello' Easter Egg, Here's Why
Apple Stores Have a New 'Hello' Easter Egg, Here's Why
3 days ago
iPhone 18 Pro: The New Features You Should Try First
iPhone 18 Pro: The New Features You Should Try First
3 days ago
iPhone 18 Pro: Using the New Variable Aperture Lens
iPhone 18 Pro: Using the New Variable Aperture Lens
3 days ago