Apple Store Worker Says Staff Routinely Get Death Threats From Customers

Business Insider UK this morning published a detailed interview with someone claiming to be a UK Apple retail employee, which provides an intriguing insight into what it's like to work in an Apple Store.

The interview is unusual because every Apple staffer signs a confidentiality agreement on their first day in the job, which apparently prevents them from speaking publicly or announcing their new employment on social media, and even bans them from taking a selfie wearing their Apple T-shirt.

Apple-Employees
According to the veteran staffer – who remained anonymous in fear that Apple would pursue a legal action against them – Apple pays about £8 per hour in the UK (around $11.70) and staff receive no bonus incentives for sales, leaving many unable to afford the products they sell.

The worker claims that although positions in the company's stores are highly prized, Apple doesn't promote internally in the UK either, and that staff are prevented from transferring from part-time to full-time employment as a matter of policy.

"We had between five and eight store managers during my time at the store, of varying kinds," says the staffer. "Only one of them had started at Apple, the rest had been recruited from elsewhere – from, say, Dixons or HMV."

They did try to fix that with a 'Lead and Learn' program, where you train on the shop floor by acting as a manager without being a manager. We had some great people on the shop floor, people who had been there for five years, who were selling more than anyone else. But they were still just specialists or experts [two of the lowest ranked positions at Apple].

As far as I’m aware — and I’m still in contact with these people — no-one on this programme has been promoted to manager. There are other jobs in-store that can earn you more money, but they’re technical jobs, like working at the Genius Bar, which a lot of people absolutely hated because you’re dealing with really angry customers.

According to the worker, Apple Store staff routinely face death threats from unhappy customers, and receive no benefit if they manage to sell an enterprise contract to a business customer worth hundreds of thousands of pounds.

There are some advantages to working at an Apple Store though, says the employee. Staff get a generous discount on Apple products, a 15% discount on AAPL shares, and occasional direct access to CEO Tim Cook.

Apple declined to comment when contacted by Business Insider. The in-depth interview can be read in full here.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected [Updated]

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
ipad blue prime day

iPad 12 Rumored to Get iPhone 17's A19 Chip, Breaking Apple Tradition

Wednesday December 10, 2025 12:22 pm PST by
The next-generation low-cost iPad will use Apple's A19 chip, according to a report from Macworld. Macworld claims to have seen an "internal Apple code document" with information about the 2026 iPad lineup. Prior documentation discovered by MacRumors suggested that the iPad 12 would be equipped with an A18 chip, not an A19 chip. The A19 chip was just released this year in the iPhone 17, and...
studio display purple

Apple Studio Display 2 Code Hints at 120Hz ProMotion, HDR, A19 Chip

Thursday December 11, 2025 4:19 am PST by
Apple's next-generation Studio Display is expected to arrive early next year, and a new report allegedly provides a couple more details on the external monitor's capabilities. According to internal Apple code seen by Macworld, the new external display will feature a variable refresh rate capable of up to 120Hz – aka ProMotion – as well as support for HDR content. The current Studio...

Top Rated Comments

furi0usbee Avatar
125 months ago
Apple could never make so much money if it had to start paying their retail workers more silly! These stores print money, so you would think bonuses would be standard here. And since Apple (Tim) is very vocal about social issues, income inequality you would think would be one of the things he could directly affect at his stores by paying 2x minimum wage. People say a lot of things, but at the end of the day, it's how they run their ship that counts.
Score: 59 Votes (Like | Disagree)
Peterk12 Avatar
125 months ago
One thing to remember is that Apple's entire philosophy around the Store is to not pressure customers into buying an Apple product every time they walk into the store, so it makes sense why they aren't incentivizing employees to sell to customers.

That would turn it into a Best Buy: every time I walk into the store, I'd have 3 people offering to show me a lot of products i'm not interested in that are all out of my price range, which would cause me to not go back to the store in a while.

The promotion issues are rather annoying.
Score: 59 Votes (Like | Disagree)
scaramoosh Avatar
125 months ago
They need to call them something else, calling them a genius gets them a lot of hate from the get go.
Score: 54 Votes (Like | Disagree)
dannys1 Avatar
125 months ago
Apple Store staff routinely face death threats from unhappy customers
Judging by how angry people get on these forums are meer rumours, that doesn't surprise me!
Score: 43 Votes (Like | Disagree)
Crosscreek Avatar
125 months ago
What the hell is this about. Find a good job.
Score: 38 Votes (Like | Disagree)
foobarbaz Avatar
125 months ago
staff receive no bonus incentives for sales, leaving many unable to afford the products they sell.
receive no benefit if they manage to sell an enterprise contract to a business customer worth hundreds of thousands of pounds.
I don't get why anyone would desire sales incentives.

It sucks for employees and customers, because it promotes pushy sale tactics and punishes those that actually help the customer make the best choice. (And it only offers a short-term benefit to the company compared to employees who can focus on promoting the product without pushing for a sale.)

Sure, ask for better pay. You help the company make money. But don't ask to be exploited.
Score: 32 Votes (Like | Disagree)