Google is working on a standalone hardware device that will integrate the company's search and voice assistant technology, reports Recode.

According to sources, the product is said to be similar to Google's smart home enabled OnHub wireless router and is set to compete against the likes of Amazon's Echo.

20150818-google-onhub-router.0

OnHub wireless router (Image: Google)

Google declined to comment on the rumor, but the project, said to be known internally as 'Chirp', is expected to be officially announced at next week's Google I/O developer conference, where voice search and intelligent personal assistance are to take center stage alongside the company's latest forays into virtual reality.

In 2014, Google acquired connected device company Nest, which reportedly had its own designs for an Echo competitor running Google's search technology, but scrapped the plans because of concerns over consumer privacy.

After launching the Echo over a year ago, Amazon announced in March two new additions to its lineup of voice-controlled smart hubs that house the company's personal assistant, Alexa.

Top Rated Comments

69Mustang Avatar
124 months ago
Doesn't like FUD to me.

Btw, I'm a moderator who volunteers my time, I'm not getting paid by MAcRumors and I have a right to my opinions ;)


Couple of things. I knew you to be a Mod, but you've changed your title to Staff Member. Yes, you do have a right to your opinions. I stated you know your original post to be both untrue and FUD. Your follow up post leads me to believe I was wrong in assuming you knew it was untrue. Apparently you don't. You said this:
Really, their whole business model is setup to sell user information to advertisers.
It's 100% untrue. The chart you provided? Yeah, it doesn't support what you said either. That chart shows Google's revenue is primarily ad generated. We all knew that. It does not show, nor is it an indicator of Google selling user information to advertisers. That's not me being pedantic. It just isn't true. Google does datamine. So does everyone else, including Apple. Google sells ad space to advertisers based on anonymized user data. Advertisers have no idea who you are or why their ad is placed on your screen.

If Google sold user information, they would be out of business. Why would Google sell their most valuable commodity? If advertisers have your information, they don't need Google.
Score: 7 Votes (Like | Disagree)
fitshaced Avatar
124 months ago
You: Hey Chirp, please provide all my personal details to every retail company on the planet.

Chirp: I'm sorry I didn't quite catch that.

You: I said plea-

Chirp: Just kidding. Spam imminent.
Score: 5 Votes (Like | Disagree)
samcraig Avatar
124 months ago
Doesn't like FUD to me.

Btw, I'm a moderator who volunteers my time, I'm not getting paid by MAcRumors and I have a right to my opinions ;)


I don't know why you posted that chart. It doesn't give any proof to your claim that " their whole business model is setup to sell user information to advertisers"

I don't think anyone is arguing that Google's main business model is advertising.
Score: 4 Votes (Like | Disagree)
Madmic23 Avatar
124 months ago
I didn't change my title, xenforo did.


that's why Google scans emails - to sell adds - that doesn't seem like FUD and 100% untrue to me.
Yes, Google has a program that auto scans your emails looking for keywords. But they don't have some guy in a room reading it, calling up advertisers saying "Hey, guess what maflynn ('https://forums.macrumors.com/members/maflynn.311274/') just wrote in an email? I'll tell you for $20!"

It's data mining to put relevant ads in front of you. No one sees your information except for you.
Score: 4 Votes (Like | Disagree)
samcraig Avatar
124 months ago
You: Hey Chirp, please provide all my personal details to every retail company on the planet.

Chirp: I'm sorry I didn't quite catch that.

You: I said plea-

Chirp: Just kidding. Spam imminent.
Lol, right?
Can you imagine how much they'll be able to charge now?? *eek!*
"hey Google, I would like to advertise my product/service only to parties where the family has been talking over dinner about taking a vacation in the next 3 to 5 weeks to an island near where I'm selling my product/service".
What a bunch of FUD. There should be a pinned thread on this forum that explains what Google does and doesn't do with data. Google does not "sell" your data to anyone. Just like Apple (iAds, iTunes, etc) - they provide an exchange for advertisers to target consumers with criteria. At no time does YOUR information get handed over to an advertiser. Nor is it personally identifiable.

Some people should really research what retargeting, remarketing, and other advertising techniques before putting on a tin foil hat of ignorance.

It's not just on here. Many of my friends who don't know any better think that Facebook (for example) is following them around and that's how/why they are seeing an Ad for a product they just viewed on Amazon. No. Facebook isn't following you in this instance. Amazon likely placed a cookie on your computer and then is buying advertising on Facebook and serving up a contextual ad based on whatever item you were just looking at.
Score: 3 Votes (Like | Disagree)
AbSoluTc Avatar
124 months ago
There's one thing Chirp can't do... get you a pay day loan.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
ios 26 digital id passport wallet

Apple Says U.S. Passport Feature on iPhone is Coming Soon

Monday October 27, 2025 7:41 am PDT by
You will "soon" be able to add a digital version of your U.S. passport to your iPhone, according to Jennifer Bailey, vice president of Apple Pay and Apple Wallet. Bailey reiterated that the feature is coming soon during her keynote at the Money20/20 USA conference in Las Vegas on Sunday. On its iOS 26 page, Apple says the delayed feature will be "coming later this year." Apple's...
macos tahoe

Here Are Apple's Release Notes for macOS Tahoe 26.1

Tuesday October 28, 2025 1:21 pm PDT by
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week. The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included. macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
iPhone Car Key Kia

Another Vehicle Brand Gaining iPhone Car Keys Support

Tuesday October 28, 2025 5:27 am PDT by
Apple is preparing to bring support for its digital car key feature to Jetour vehicles, according to evidence uncovered on Apple's backend by MacRumors contributor Aaron Perris. Introduced in 2022, Car Keys allows an iPhone or Apple Watch to unlock a vehicle through the Wallet app. A digital version of a car key is stored in Wallet, and unlocking can be done by holding an Apple Watch or...