Google is working on a standalone hardware device that will integrate the company's search and voice assistant technology, reports Recode.

According to sources, the product is said to be similar to Google's smart home enabled OnHub wireless router and is set to compete against the likes of Amazon's Echo.

20150818-google-onhub-router.0

OnHub wireless router (Image: Google)

Google declined to comment on the rumor, but the project, said to be known internally as 'Chirp', is expected to be officially announced at next week's Google I/O developer conference, where voice search and intelligent personal assistance are to take center stage alongside the company's latest forays into virtual reality.

In 2014, Google acquired connected device company Nest, which reportedly had its own designs for an Echo competitor running Google's search technology, but scrapped the plans because of concerns over consumer privacy.

After launching the Echo over a year ago, Amazon announced in March two new additions to its lineup of voice-controlled smart hubs that house the company's personal assistant, Alexa.

Top Rated Comments

69Mustang Avatar
116 months ago
Doesn't like FUD to me.

Btw, I'm a moderator who volunteers my time, I'm not getting paid by MAcRumors and I have a right to my opinions ;)


Couple of things. I knew you to be a Mod, but you've changed your title to Staff Member. Yes, you do have a right to your opinions. I stated you know your original post to be both untrue and FUD. Your follow up post leads me to believe I was wrong in assuming you knew it was untrue. Apparently you don't. You said this:
Really, their whole business model is setup to sell user information to advertisers.
It's 100% untrue. The chart you provided? Yeah, it doesn't support what you said either. That chart shows Google's revenue is primarily ad generated. We all knew that. It does not show, nor is it an indicator of Google selling user information to advertisers. That's not me being pedantic. It just isn't true. Google does datamine. So does everyone else, including Apple. Google sells ad space to advertisers based on anonymized user data. Advertisers have no idea who you are or why their ad is placed on your screen.

If Google sold user information, they would be out of business. Why would Google sell their most valuable commodity? If advertisers have your information, they don't need Google.
Score: 7 Votes (Like | Disagree)
fitshaced Avatar
116 months ago
You: Hey Chirp, please provide all my personal details to every retail company on the planet.

Chirp: I'm sorry I didn't quite catch that.

You: I said plea-

Chirp: Just kidding. Spam imminent.
Score: 5 Votes (Like | Disagree)
samcraig Avatar
116 months ago
Doesn't like FUD to me.

Btw, I'm a moderator who volunteers my time, I'm not getting paid by MAcRumors and I have a right to my opinions ;)


I don't know why you posted that chart. It doesn't give any proof to your claim that " their whole business model is setup to sell user information to advertisers"

I don't think anyone is arguing that Google's main business model is advertising.
Score: 4 Votes (Like | Disagree)
Madmic23 Avatar
116 months ago
I didn't change my title, xenforo did.


that's why Google scans emails - to sell adds - that doesn't seem like FUD and 100% untrue to me.
Yes, Google has a program that auto scans your emails looking for keywords. But they don't have some guy in a room reading it, calling up advertisers saying "Hey, guess what maflynn ('https://forums.macrumors.com/members/maflynn.311274/') just wrote in an email? I'll tell you for $20!"

It's data mining to put relevant ads in front of you. No one sees your information except for you.
Score: 4 Votes (Like | Disagree)
samcraig Avatar
116 months ago
You: Hey Chirp, please provide all my personal details to every retail company on the planet.

Chirp: I'm sorry I didn't quite catch that.

You: I said plea-

Chirp: Just kidding. Spam imminent.
Lol, right?
Can you imagine how much they'll be able to charge now?? *eek!*
"hey Google, I would like to advertise my product/service only to parties where the family has been talking over dinner about taking a vacation in the next 3 to 5 weeks to an island near where I'm selling my product/service".
What a bunch of FUD. There should be a pinned thread on this forum that explains what Google does and doesn't do with data. Google does not "sell" your data to anyone. Just like Apple (iAds, iTunes, etc) - they provide an exchange for advertisers to target consumers with criteria. At no time does YOUR information get handed over to an advertiser. Nor is it personally identifiable.

Some people should really research what retargeting, remarketing, and other advertising techniques before putting on a tin foil hat of ignorance.

It's not just on here. Many of my friends who don't know any better think that Facebook (for example) is following them around and that's how/why they are seeing an Ad for a product they just viewed on Amazon. No. Facebook isn't following you in this instance. Amazon likely placed a cookie on your computer and then is buying advertising on Facebook and serving up a contextual ad based on whatever item you were just looking at.
Score: 3 Votes (Like | Disagree)
AbSoluTc Avatar
116 months ago
There's one thing Chirp can't do... get you a pay day loan.
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Generic iOS 18

iOS 18.4 Coming Soon With These New Features for Your iPhone

Tuesday March 25, 2025 6:45 am PDT by
Apple is expected to release iOS 18.4 to the general public as soon as next week, following more than a month of beta testing. Apple's website says some iOS 18.4 features will be released in "early April," so the update should be out as early as Tuesday, April 1. Apple this week seeded the iOS 18.4 Release Candidate, which is typically the final beta version, barring the discovery of any...
ios 19 messages app

Here's What Apple's iOS 19 Messages App Might Look Like

Tuesday March 25, 2025 11:52 am PDT by
Leaker Jon Prosser today shared a mockup of what he says the Messages app will look like in iOS 19, demoing an interface with rounded, translucent bubble-shaped navigation buttons at the top and softer, rounder corners for the keyboard and word suggestions. Jon Prosser's Messages app mockup The return button, a button for going back to the Messages list, and the FaceTime button have a deeper...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
macbook pro blue green

When Will Apple Release the M5 MacBook Pro?

Wednesday March 26, 2025 4:53 pm PDT by
Apple regularly refreshes the MacBook Pro models, and a new version that uses M5 series chips is in the works. Apple just finished refreshing most of the Mac lineup with M4 chips, and now it's time for the M5. Rumors suggest that we could see the first M5 MacBook Pro models this fall. Design There have been no rumors of a design update for the M5 MacBook Pro models that are coming this...
airpods max 2024 colors

Don't Buy Into Apple's Hype About AirPods Max Gaining Lossless Audio

Monday March 24, 2025 4:24 pm PDT by
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4. For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3 and AAC (Advanced Audio Codec), which...
Apple Lumon Terminal Pro

Apple's Mac Site Features Fictional 'Lumon Terminal Pro'

Wednesday March 26, 2025 12:19 pm PDT by
Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site. The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide...
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...