Google is working on a standalone hardware device that will integrate the company's search and voice assistant technology, reports Recode.

According to sources, the product is said to be similar to Google's smart home enabled OnHub wireless router and is set to compete against the likes of Amazon's Echo.

20150818-google-onhub-router.0

OnHub wireless router (Image: Google)

Google declined to comment on the rumor, but the project, said to be known internally as 'Chirp', is expected to be officially announced at next week's Google I/O developer conference, where voice search and intelligent personal assistance are to take center stage alongside the company's latest forays into virtual reality.

In 2014, Google acquired connected device company Nest, which reportedly had its own designs for an Echo competitor running Google's search technology, but scrapped the plans because of concerns over consumer privacy.

After launching the Echo over a year ago, Amazon announced in March two new additions to its lineup of voice-controlled smart hubs that house the company's personal assistant, Alexa.

Top Rated Comments

69Mustang Avatar
122 months ago
Doesn't like FUD to me.

Btw, I'm a moderator who volunteers my time, I'm not getting paid by MAcRumors and I have a right to my opinions ;)


Couple of things. I knew you to be a Mod, but you've changed your title to Staff Member. Yes, you do have a right to your opinions. I stated you know your original post to be both untrue and FUD. Your follow up post leads me to believe I was wrong in assuming you knew it was untrue. Apparently you don't. You said this:
Really, their whole business model is setup to sell user information to advertisers.
It's 100% untrue. The chart you provided? Yeah, it doesn't support what you said either. That chart shows Google's revenue is primarily ad generated. We all knew that. It does not show, nor is it an indicator of Google selling user information to advertisers. That's not me being pedantic. It just isn't true. Google does datamine. So does everyone else, including Apple. Google sells ad space to advertisers based on anonymized user data. Advertisers have no idea who you are or why their ad is placed on your screen.

If Google sold user information, they would be out of business. Why would Google sell their most valuable commodity? If advertisers have your information, they don't need Google.
Score: 7 Votes (Like | Disagree)
fitshaced Avatar
122 months ago
You: Hey Chirp, please provide all my personal details to every retail company on the planet.

Chirp: I'm sorry I didn't quite catch that.

You: I said plea-

Chirp: Just kidding. Spam imminent.
Score: 5 Votes (Like | Disagree)
samcraig Avatar
122 months ago
Doesn't like FUD to me.

Btw, I'm a moderator who volunteers my time, I'm not getting paid by MAcRumors and I have a right to my opinions ;)


I don't know why you posted that chart. It doesn't give any proof to your claim that " their whole business model is setup to sell user information to advertisers"

I don't think anyone is arguing that Google's main business model is advertising.
Score: 4 Votes (Like | Disagree)
Madmic23 Avatar
122 months ago
I didn't change my title, xenforo did.


that's why Google scans emails - to sell adds - that doesn't seem like FUD and 100% untrue to me.
Yes, Google has a program that auto scans your emails looking for keywords. But they don't have some guy in a room reading it, calling up advertisers saying "Hey, guess what maflynn ('https://forums.macrumors.com/members/maflynn.311274/') just wrote in an email? I'll tell you for $20!"

It's data mining to put relevant ads in front of you. No one sees your information except for you.
Score: 4 Votes (Like | Disagree)
samcraig Avatar
122 months ago
You: Hey Chirp, please provide all my personal details to every retail company on the planet.

Chirp: I'm sorry I didn't quite catch that.

You: I said plea-

Chirp: Just kidding. Spam imminent.
Lol, right?
Can you imagine how much they'll be able to charge now?? *eek!*
"hey Google, I would like to advertise my product/service only to parties where the family has been talking over dinner about taking a vacation in the next 3 to 5 weeks to an island near where I'm selling my product/service".
What a bunch of FUD. There should be a pinned thread on this forum that explains what Google does and doesn't do with data. Google does not "sell" your data to anyone. Just like Apple (iAds, iTunes, etc) - they provide an exchange for advertisers to target consumers with criteria. At no time does YOUR information get handed over to an advertiser. Nor is it personally identifiable.

Some people should really research what retargeting, remarketing, and other advertising techniques before putting on a tin foil hat of ignorance.

It's not just on here. Many of my friends who don't know any better think that Facebook (for example) is following them around and that's how/why they are seeing an Ad for a product they just viewed on Amazon. No. Facebook isn't following you in this instance. Amazon likely placed a cookie on your computer and then is buying advertising on Facebook and serving up a contextual ad based on whatever item you were just looking at.
Score: 3 Votes (Like | Disagree)
AbSoluTc Avatar
122 months ago
There's one thing Chirp can't do... get you a pay day loan.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 26 on iPhone Feature

Here's When iOS 26 Rolls Out Today in Every Time Zone [Update: Out Now!]

Monday September 15, 2025 12:00 am PDT by
Update 10:06 a.m.: iOS 26 is rolling out now, though it may take a bit for all users to see it, so keep checking! Today's the day! Apple is about to release iOS 26, which will deliver the biggest redesign since iOS 7 and bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and Apple announced at last week's iPhone event that...
iOS 26 Battery Glass Feature

Apple Says Installing iOS 26 Might Impact Battery Life

Monday September 15, 2025 10:56 am PDT by
In the iOS 26 release notes, Apple is warning iPhone users that installing the new software might have a temporary impact on battery life, which is normal. A new support document explains that major iOS updates require background setup like indexing data and files for search, downloading new assets, and updating apps. Further, Apple says that new features could require more resources,...
Tim Cook Rainbow

Apple Reportedly Plans to Launch These 10 Products in 'Coming Months'

Sunday September 14, 2025 8:45 am PDT by
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19. As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
AirPods Pro Firmware Feature

AirPods Pro 2 and AirPods 4 Get iOS 26 Features With New Firmware Update

Monday September 15, 2025 10:50 am PDT by
Apple today released updated firmware for the AirPods Pro 2 and the AirPods 4, introducing support for the new AirPods features that are included in iOS 26, iPadOS 26, and macOS Tahoe. The firmware has a build number of 8A356, and it replaces the current 7E93 firmware. With Apple's new software updates, the AirPods Pro 2 and the AirPods 4 support better audio quality for phone calls and...
iphone 17 lineup

iPhone 17 Models Launch on September 19 With These New Features

Friday September 12, 2025 7:58 am PDT by
Apple will launch its new iPhone 17 lineup and ultra-thin iPhone Air in stores on Friday, September 19, and the company has already shown off the new devices at its fall event, which ran with the the tagline "Awe dropping." The iPhone 17 series brings a host of new features and enhancements. Here's a rundown of the biggest upgrades and changes: iPhone 17 Display Changes The iPhone...
iOS 26 Feature

iOS 26 Available Now With These 8 New Features

Monday September 15, 2025 5:45 am PDT by
Following three months of beta testing, iOS 26 was released today, September 15. The update is compatible with the iPhone 11 series and newer, and it is available to install via the Settings app, under General → Software Update. Below, we have highlighted eight new features included in iOS 26. Even more new features and changes are outlined in Apple's release notes for the update. Some of ...
iPhone 17 Pro Air Boxes

iPhone Air and iPhone 17 Pro Boxes Revealed

Sunday September 14, 2025 1:36 pm PDT by
T-Mobile President Jon Freier today shared real-world photos of Apple's boxes for the iPhone Air, iPhone 17 Pro, and iPhone 17 models, which launch on Friday. Image Credit: Jon Freier Apple has typically included iPhone box renders in its product environmental reports, but it did not do so for the latest models. However, Apple's iPhone Upgrade Program page does offer some images of the boxes, ...