Google has begun selling its affordable VR viewer to customers in the U.K., France, Germany, and Canada.

The viewer works by phone owners inserting their handset into a cardboard shell that contains optical lenses. With a supporting game or app running on the phone, the image on the screen is split into two halves.

Google Cardboard
By looking into the lenses, the images are combined into one immersive, 3D image. Many Cardboard apps also use a phone's gyroscope and accelerometer to let users look around the virtual world.

Previously the popular cardboard device was only available outside of the U.S. via third parties and promotional offers, but Google is now offering it direct to international customers via its online store.

The VR viewer is available in Canada for $20 each or $35 for a pair, 20 Euros each or 30 Euros for two in France and Germany, and £15 each or £25 a pair in the U.K.

Cardboard supports Apple's range of iPhones and has an interactive click button that works with all compatible handsets.

(Via The Verge.)

Top Rated Comments

joueboy Avatar
114 months ago
This is how I look at Google. They don't truly innovate anything except for the search algorithm. Since then they are just milking it through advertising. All these new projects they have all they have to do is overpricing them to pay the team of engineer. For awhile now Google is in the news every now and then, because they gets all the attention. Why? They make things that are news worthy, people gets excited because they think it's the future. Like the Glass but they killed it and want to start another project. The self driving car is still in progress because Google is taking advantage of data and popularity. They don't even make their own product, they just have somebody make it for them like the Nexus brand. Google will keep on doing this just so we keep on talking about them. Media will talk about what's the next big thing about Google. That's what Cook is trying to do with Apple talk to the media and get more attention. The only thing about Google is that they just keep on making money through advertising, and this company will survive for a long period of time. This year I'm sure you will hear another unicorn product from Google most likely that eye embedded technology thing. :rolleyes:
Score: 2 Votes (Like | Disagree)
Dilster3k Avatar
114 months ago
Whatever happened to Google Glass? Or that Q streaming device? Hahaha, suckers.
Score: 1 Votes (Like | Disagree)
RichTF Avatar
114 months ago
I've got a Vive and it's amazing, really looking forward to the VR future and hoping that it takes off — it deserves to. Google Cardboard is a nice cheap way to dip your toe into that world.
Score: 1 Votes (Like | Disagree)
Stella Avatar
114 months ago
So really, you just don't like Google?


This is how I look at Google. They don't truly innovate anything except for the search algorithm. Since then they are just milking it through advertising. All these new projects they have all they have to do is overpricing them to pay the team of engineer. For awhile now Google is in the news every now and then, because they gets all the attention. Why? They make things that are news worthy, people gets excited because they think it's the future. Like the Glass but they killed it and want to start another project. The self driving car is still in progress because Google is taking advantage of data and popularity. They don't even make their own product, they just have somebody make it for them like the Nexus brand. Google will keep on doing this just so we keep on talking about them. Media will talk about what's the next big thing about Google. That's what Cook is trying to do with Apple talk to the media and get more attention. The only thing about Google is that they just keep on making money through advertising, and this company will survive for a long period of time. This year I'm sure you will hear another unicorn product from Google most likely that eye embedded technology thing. :rolleyes:
Score: 1 Votes (Like | Disagree)
JosephAW Avatar
114 months ago
I purchased the Mattel view master vr at Walmart for $19.95 in the toy department.
Works great with my iPhone 6 iOS 8. Even with my slim otter box case.
No strap to keep it on but solid construction. No pass thru for power but works great with my Bluetooth headphones.
It has a side button which taps the screen with a stylus to advance and click things.
Not a lot of decent vr content but for $20 you can't go wrong.
Google's app demo is really cool. Look for apps that scan qr code so lense setup is for Mattel.

http://www.view-master.com/en-us
Score: 1 Votes (Like | Disagree)

Popular Stories

Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
2024 App Store Awards

Apple Explains Why It Removed TikTok From the App Store in the U.S.

Sunday January 19, 2025 6:58 am PST by
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action. Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
iPhone 17 Air Size Feature

'iPhone 17 Air' With Rear Camera Bar Allegedly Shown in Leaked Photo

Tuesday January 21, 2025 12:46 pm PST by
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model. The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
iPhone SE Dynamic Island Majin Bu

iPhone SE 4 Leak Shows Dynamic Island, Casts Doubt on Rumored 'iPhone 16E' Name

Monday January 20, 2025 9:01 am PST by
A new iPhone SE is widely rumored to launch this year, and the device has potentially been confirmed today by known leaker Evan Blass. In a private social media post, Blass shared an image of what appears to be source code mentioning an iPhone SE (4th Gen), which casts doubt on the alternative "iPhone 16E" name rumored for the device. However, the name in the source code could be a...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
iOS 19 Roundup Feature

iOS 19 Rumored to Be Compatible With These iPhones

Saturday January 18, 2025 10:28 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro iPhone 15 Pro Max iPhone 14 iPhon...
apple power beats pro 2

Powerbeats Pro 2 Coming Soon: Apple to Announce Them 'Imminently'

Sunday January 19, 2025 8:25 am PST by
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon. Powerbeats Pro 2 images found in iOS 18 code In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...
ipad pro 2024

New iPad Pro Reportedly Launching This Year

Tuesday January 21, 2025 6:40 am PST by
Apple plans to release at least one new iPad Pro model this year, according to a supplier-focused report today from Korean website The Elec. It is likely that the 11-inch and 13-inch iPad Pro models would be updated simultaneously. After receiving an OLED display last year, the report said the iPad Pro will receive only "minor" changes this year. Overall, the next iPad Pro is expected to...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...