bobkupbensBob Kupbens, Apple's Vice President of Online Retail, has resigned from the company, reports 9to5Mac.

The former Delta Airlines VP was hired by Apple in March 2014 shortly after Angela Ahrendts was confirmed the company's next senior VP. The hires came as Apple sought to beef up its retail division following two years without a retail leader since John Browett's dismissal in 2012.

Kupbens took over from Apple VP Jennifer Bailey – now in charge of Apple Pay – and was directly responsible for all online retail initiatives, such as Apple's recently redesigned online store and its online iPhone upgrade program.

Apple's retail leadership has had a relatively high staff turnover in recent years compared to other divisions in the company. In January 2013, VP Jerry McDougal left Cupertino after playing a key role in the company's retail development for 12 years. Ahrendts' division shake-up later made way for the 2015 retirement of Bob Bridger, the last Apple retail executive of the Steve Jobs and Ron Johnson era.

A former CEO of Burberry, Ahrendts famously revamped the fashion company's entire shopping experience. Apple has aggressively expanded in China under Ahrendts' retail leadership, with stores opening last year in Chongqing, Hangzhou, Hong Kong, Nanjing and Tianjin, and several more on the way throughout 2016.

Top Rated Comments

timborama Avatar
117 months ago
Seeing how much the online store has been (positively) changed, he must have done something right.
You're kidding right!?! Even http://store.apple.com doesn't take you to the online store anymore. WTF?!?
Score: 14 Votes (Like | Disagree)
bushido Avatar
117 months ago
i really dont like the "new" online "store" straight from the product info page. too much clicking around, especially on mobile devices. i know theres the App but ... lazy
Score: 7 Votes (Like | Disagree)
MacFather Avatar
117 months ago
Deleted.
Score: 6 Votes (Like | Disagree)
jmgregory1 Avatar
117 months ago
What gets me, as I've lived through change-over similar to Ahrendt's installation, is that she (and others like her) think and are treated as if they are doing something truly significant. When in fact, it was the actual hard work of creating Apple Stores in the first place, by people like Ron Johnson, that made it possible for her to have a job. Apple already had changed the computer and device shopping experience with their stores, so now it's just tweaking work required and in that regard, I certainly don't think she's contributed anything positive to either the brick and mortar or online shopping experience.

The only positive thing I can say about the stores is that the Apple Store app allows me to not have to wait for sales help, at least on non-device purchases, so I can go in, pay for the product on my iPhone and walk out. Otherwise, the employees don't, in my experience, even know as much about products or Apple in general, as I do (given I've got a good 30 years on most of them), and fighting through the crowds just isn't worth it to me. Even my youngest son sees and feels the negative change, as he used to ask to go to the Apple Store just to look at things, but no longer does. In part it's because we own so much Apple product already, but it used to be exciting to see the new iteration of different product and that excitement just isn't there any longer.

My wife has said this many times, and I agree, that Apple used to be special because it effectively appealed to a certain group of creative people and now that they're a mass market brand, that specialness is gone. It's a positive for Apple because they've moved beyond being a niche player (to the biggest and most successful company in their space), but for those who had the vision back in the day, it's more difficult to get excited about a brand that has effectively become what they competed against 20+ years ago.
Score: 4 Votes (Like | Disagree)
slu Avatar
117 months ago
There should be turnover in retail. Buying anything at an Apple Store is an awful experience and the online store has been changed for the worse. I actually left an Apple Store without buying because I had to put my name on a list for a "sales specialist" and could not just pay for an item and go.
Score: 3 Votes (Like | Disagree)
Dr.Chroma Avatar
117 months ago
A lot of resignations documented in the last 12 months from Apple. I'm sure the work environment is stressful, but clearly the payoff is not enough to subdue these upper level executives.

Maybe Angela Arhendts should join him. Maybe Burberry was her 'True Calling'.
Score: 2 Votes (Like | Disagree)

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...