New Apple Site Lets Users Create Custom 'Shot on iPhone' Mother's Day Video

Following the launch of its "Shot on iPhone" Mother's Day ad, Apple has created a dedicated website that allows customers to create their own Mother's Day video by uploading images of their mom.

The simple site, first shared by iPhone in Canada, opens with an upload image link, which allows users to upload a photo. The photo is then inserted into a customized version of Apple's Mother's Day video and can be uploaded directly to Facebook.

applesite
Content wise, the video is identical to Apple's Mother's Day Shot on iPhone ad, featuring photos of mothers from iPhone users around the world, with the addition of the user-uploaded photo.


The site, which is a new marketing tactic for Apple, may have been created by Apple advertising partner Media Arts Lab, as an employee was the first person to tweet out a link to the new site. Apple's video creation tool comes just ahead of Mother's Day, which occurs on Sunday, May 8.

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...
Apple Card iPhone 16 Pro Feature

Visa and American Express Vying to Win Apple Card Deal in 'Fierce' Fight

Tuesday April 1, 2025 1:50 pm PDT by
Visa wants to pay Apple approximately $100 million to be the new payment network for the Apple Card, reports The Wall Street Journal. As of right now, the Apple Card is on the Mastercard payment network, but that is set to change because Apple is ending its partnership with Goldman Sachs. Both American Express and Visa are vying to replace Mastercard as Apple's card services provider, while...

Top Rated Comments

AngerDanger Avatar
116 months ago
Fun fact: although that picture appears to be a mother and her baby on first glance, it's actually Mad Men's Peggy Olson showing off her crazily buff arm.



People can't create their own meaningful way to acknowledge their mom's these days, they need a completely white sliced bread solution? This is just like all the gimmicks at Facebook.
These days? You know, Hallmark Cards was founded 109 years ago. And before that, there were probably people who complained when others didn't make their own stationary from pulp.

Attachment Image
Score: 5 Votes (Like | Disagree)
smacrumon Avatar
116 months ago
The more I think about this, the more I'm disappointed in Apple.
Apple should apply a filter on what is released into public and use the word "NO" more often.
This Mother's Day campaign is a completely missed opportunity. Uploading an image to feature in what is a very average video sequence misses the mark entirely.
What Apple could have done was a simple elegant advertisement showing users calling their mom's with an iPhone, highlighting the most basic but most intimate features of the iPhone, making a simple phone call to say "hi" and "thanks".
Score: 2 Votes (Like | Disagree)
Sirious Avatar
116 months ago
Seems like a natural extension of the campaign. Too bad mothers day has gone already - in the UK :p


But then again, every day is mothers day ;)
Score: 2 Votes (Like | Disagree)
American Hero Avatar
116 months ago
Only for $39.95 per album.
Score: 2 Votes (Like | Disagree)
MH01 Avatar
116 months ago
I'd be embarrassed to send that and so should others. It would be better not bothering and being honest about forgetting and taking her out for lunch or dinner the following day. :)
Apple is a design company, not a marketing company, it needs to remember that.
I take it all back, I thought you could upload multiple photos to create a montage for your mum.

You can upload one stupid photo, so the whole point of This stupid ad is to make this ad viral. LAME

I can see my mum saying, what's with all the pictures of other mums, and mine last..... This is totally lame, and only designed to sent the ad on.

Apple is very much a markerting company, jobs was a markerting genius :) what's is not is a lame markerting company....well it never used to be, bit this is lame crap :(
[doublepost=1462558833][/doublepost]
Ironically, you can't use the website if you're using an ad blocker, which is a feature on iOS. :rolleyes:

Ha ha ha this says everything about current state of apple software Dev. Half arsed effort to rush it out, and fix it as you go....patch incoming
Score: 2 Votes (Like | Disagree)
theheadguy Avatar
116 months ago
Pretty lame actually.
This. Facebook (although I just loathe them) makes amazing videos automatically. Apple comes out with ... this? Unimpressive. Although, you'll get a hundred comments here about people who feel you shouldn't comment if you aren't in love with whatever move Apple makes, even if it's lame.
Score: 1 Votes (Like | Disagree)