Following up on its rumor of a major AMD design win reported last October, WCCFtech has confirmed via multiple sources that the customer in question is indeed Apple. The latest design win follows Apple's use of AMD 200/300 series GPUs in the top-end 27-inch Retina iMac and 15-inch Retina MacBook Pro, and is a boon for the chipmaker that has seen its share of the graphics market dwindle over the past several years.
The design wins make mention of two graphics processor families, Polaris 10 and Polaris 11. The former carries a code name "Ellesmere" and is believed to be in the power range that would make it suitable for an upgrade to the iMac. Polaris 11 has the code name "Baffin" and it is believed to be in the power range suitable for an upgrade to the Retina MacBook Pro.
While Apple has limited discrete graphics chips to the top of its MacBook Pro and iMac lines, there would be suitable chips for all but the smallest form factors of Apple notebooks, should the company choose to embrace discrete graphics on a broader array of models.
As we previously noted, the switch to the new Polaris line of GPUs is set to be a significant performance upgrade over the previous 28nm GPUs. Announced by AMD at Computex, the lower-power AMD GPUs are set to be built on Global Foundries' 14nm process. Through an agreement between multiple foundries, the process is equivalent to Samsung's own second-generation 14nm FinFET process, which is the successor of the process used for the A9 and A9X featured in the latest iPhones and iPads.
Performance of these new graphics chips from AMD is expected to be double that of their predecessors, measured on a per-watt basis. This is thanks to the large size reduction and performance gains in going from the 28nm node first seen in 2011 for graphics processors to the new 16/14nm FinFET processes. This would certainly be welcome to the Mac lineup due to the increased graphics demands of the high-resolution Retina screens featured in both the iMac and MacBook Pro computers. It is reasonable to expect that Apple would allocate roughly the same power budget as on current models, meaning the 2x performance could be seen by users in some cases.
According to earlier reports, the chips should be ready to ship in consumer products in time for the back-to-school shopping season. It is not unheard of for Apple to receive priority on new chip designs, though WWDC would be the most logical time to expect these new Macs to debut. The future of the Mac Pro is less certain, though there will certainly be suitable high-end chips from AMD manufactured on TSMC's 16nm process this year.
Monday December 22, 2025 11:30 am PST by Juli Clover
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
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Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Tuesday December 23, 2025 8:36 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Monday December 29, 2025 10:55 am PST by Juli Clover
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones.
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Monday December 22, 2025 8:47 am PST by Joe Rossignol
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.
The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases.
The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white.
They seem close to some...
Support for Apple Car Keys may now be more likely to come to Tesla vehicles, amid new evidence that the automaker is embracing native, system-level digital car keys.
According to Not a Tesla App, 4.52.0 of Tesla's mobile app contains multiple code references to Harmony Wallet Key Cards. The discovery is notable because it represents a shift in how Tesla appears to be approaching mobile...
Samsung kicked off a new end-of-the-year sale this week, introducing great deals on monitors, TVs, Galaxy smartphones, and home appliances. Many of these deals are the exact same all-time low prices we tracked during Black Friday and Cyber Monday.
Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...
If Apple announces a proper new mac mini I will get all caught up in my feels.:oops: It's the only thing I want from Apple. Am I asking for too much?:confused: I will pretend that last updated mini never happened, and all will be forgiven.
Give me a Mac Mini option with one of these in it and I may stay with Apple.
I would really love to see an updated Mac Mini. You know, a real update, not dumbing it down by removing previously available options and calling it an "update".
I know how Apple sees Intel (stalled) and Nvidia (useless pieces of garbage) and dGPUs in general (power hungry, outdated processes, points of failure, useless on any lightweight/well built mobile PC). But frankly, they are paid to find alternatives.
I can't get excited for any of this until Apple resolves the big picture: OS X and its graphical performance that is milleniuns behind Windows. Looking at how FCP takes advantage of OS X and Apple hardware (enough to annihilate competition) one can only imagine what they would be able to do if the support was up-to-date.
Anyone doing professional audio or video should not touch Apple hardware (without being paid to), because you cannot depend on Apple to stick to anything other than satisfying the teen crowd. Mac Pro 3 years old no upgrade/update. No hardware between Mini and Mac Pro. No top end laptops. I could go on. When these people move away from Apple, it no longer makes sense to stay in the Apple ecosystem, except of course for the phone, which is now a commodity with limited growth. I am one of the few professionals that I know in my profession that still uses Apple hardware, the others have moved to windows.
Funny. I work at ESPN, ALL macs in video production. But hey, they're not pros apparently.
And you know what's funny? I've never heard one video editor ever mention anything about the macs. Hell, for all they know their screens are plugged into toasters. You know why they don't care? They're busy getting content on air for over 30 channels, and millions of viewers each and every day. You know, working.
Don't confuse your tech snobbery with professionalism.
