Apple Reportedly Running Secret Car Lab in German Capital

Apple is operating a secret vehicle research and development lab in the heart of Berlin, claims a report published in a German news outlet this morning.

According to Frankfurter Allgemeine Zeitung (also known as F.A.Z.), Apple's clandestine facility employs between 15 and 20 "top class" men and women from the German automotive industry, with backgrounds in engineering, software, hardware, and sales.

The workers at the car lab are described as "progressive thinkers" in their respective fields who agreed to work with Apple after their ideas for innovation were stifled by the more conservative outlooks of their previous employers.

Apple-car-BMW-DriveNow
The article goes on to repeat previous speculation surrounding Apple's rumored vehicle research, noting that the company's first car will be electric, but also ventures to claim that it will lack self-driving capabilities because the required technology is still in development.

Additionally, the report alleges that Apple is investigating a vehicle-sharing model similar to BMW's Drive-Now and European car rental service Sixt, owing to the company's lack of a nationwide distribution network. Similar to previous rumors, Austrian contract manufacturer of high-end cars Magna Steyr is also cited as a partner for vehicle creation once the R&D stage is complete.

Apple Car rumors have gained momentum since early 2015, when The Wall Street Journal reported that Apple has hundreds of employees working to develop an electric vehicle under the codename "Project Titan." The bulk of research and development is thought to be taking place in an Apple-leased Sunnyvale campus in California, where loud "motor noises" were heard, sparking speculation that the building is a secret car testing facility for Apple's automotive project.

Tim Cook teased about the possibility of an Apple Car in February by saying "it's going to be Christmas Eve for a while," suggesting the much-rumored project will not be publicly revealed for some time.

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
airtag purple

AirTag 2 Rumored to Launch Next Year With These New Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Magic Mouse Next to Keyboard

No, Apple CEO Tim Cook Didn't Say He Prefers Logitech's MX Master 3 Over the Magic Mouse

Sunday November 17, 2024 3:03 pm PST by
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false. The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Rumored to Surpass iPhone 6 as Thinnest iPhone Ever

Monday November 18, 2024 1:07 pm PST by
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick. "We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote. If that measurement proves to be accurate, there would be ...
bug security vulnerability issue fix larry

Make Sure to Update: iOS 18.1.1 and macOS Sequoia 15.1.1 Fix Actively Exploited Vulnerabilities

Tuesday November 19, 2024 10:52 am PST by
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices. With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
New Things Your iPhone Can Do in iOS 18

18 New Things Your iPhone Can Do in iOS 18.2

Wednesday November 13, 2024 2:09 am PST by
Apple is set to release iOS 18.2 next month, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well....

Top Rated Comments

Adithya007 Avatar
112 months ago
Apple car still won't have any Windows though....
Score: 16 Votes (Like | Disagree)
rfrmac Avatar
112 months ago
Sorry, I'm not onboard with this car thing. I'm more concerned about what Apple seems to be not doing when it comes to its' professional products like the Mac, Mac Pro and Final Cut.
Score: 12 Votes (Like | Disagree)
acegreen Avatar
112 months ago
I wonder if Steve ever sparked any discussions about an Apple Car when he was alive.
As opposed to him sparking any discussion when he was dead? :D
Score: 8 Votes (Like | Disagree)
Tycho24 Avatar
112 months ago
Who'd buy one? When I buy a car, it's not based on tree hugging crap like economy, efficiency and how green it is, which is what Apple's effort will be.

When I buy a car it's based on (but not limited to) the following:

The history of the brand
Power
Speed
Sound
How much fun I am going to have driving it
Cool story bro.
Glad you are a dying breed.

#team'murica
Score: 7 Votes (Like | Disagree)
Mums Avatar
112 months ago
i would rather they concentrate on computers.
Score: 6 Votes (Like | Disagree)
Steve121178 Avatar
112 months ago
Apple's phone: $100 production cost in China, they sell millions = $600 for the buyer
Apple's car won't be cheap.
Who'd buy one? When I buy a car, it's not based on tree hugging crap like economy, efficiency and how green it is, which is what Apple's effort will be.

When I buy a car it's based on (but not limited to) the following:

The history of the brand
Power
Speed
Sound
How much fun I am going to have driving it
Score: 6 Votes (Like | Disagree)