Apple Reportedly Running Secret Car Lab in German Capital

Apple is operating a secret vehicle research and development lab in the heart of Berlin, claims a report published in a German news outlet this morning.

According to Frankfurter Allgemeine Zeitung (also known as F.A.Z.), Apple's clandestine facility employs between 15 and 20 "top class" men and women from the German automotive industry, with backgrounds in engineering, software, hardware, and sales.

The workers at the car lab are described as "progressive thinkers" in their respective fields who agreed to work with Apple after their ideas for innovation were stifled by the more conservative outlooks of their previous employers.

Apple-car-BMW-DriveNow
The article goes on to repeat previous speculation surrounding Apple's rumored vehicle research, noting that the company's first car will be electric, but also ventures to claim that it will lack self-driving capabilities because the required technology is still in development.

Additionally, the report alleges that Apple is investigating a vehicle-sharing model similar to BMW's Drive-Now and European car rental service Sixt, owing to the company's lack of a nationwide distribution network. Similar to previous rumors, Austrian contract manufacturer of high-end cars Magna Steyr is also cited as a partner for vehicle creation once the R&D stage is complete.

Apple Car rumors have gained momentum since early 2015, when The Wall Street Journal reported that Apple has hundreds of employees working to develop an electric vehicle under the codename "Project Titan." The bulk of research and development is thought to be taking place in an Apple-leased Sunnyvale campus in California, where loud "motor noises" were heard, sparking speculation that the building is a secret car testing facility for Apple's automotive project.

Tim Cook teased about the possibility of an Apple Car in February by saying "it's going to be Christmas Eve for a while," suggesting the much-rumored project will not be publicly revealed for some time.

Popular Stories

2024 iPhone Boxes Feature

Apple Changes Trade-In Values for iPhones, iPads, Macs, and More

Thursday January 16, 2025 6:45 am PST by
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website. Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50. We have outlined some examples below: Device New Value Old Value iPhone 15 Pro Max Up to $630 U ...
Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...
2024 App Store Awards

Apple Explains Why It Removed TikTok From the App Store in the U.S.

Sunday January 19, 2025 6:58 am PST by
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action. Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Launching Later This Year With These 10 New Features

Wednesday January 15, 2025 7:16 am PST by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device. Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
iPad Pro vs iPhone 17 Air Feature

Here's How Thin the iPhone 17 Air Might Be

Friday January 17, 2025 3:38 pm PST by
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We know the iPhone 17 Air is going to be super slim, but...
HomePod mini and Apple TV

Apple Expected to Launch 20+ Products This Year: Here's the Full List

Friday January 17, 2025 5:30 am PST by
2025 promises to be quite a big year for Apple, with the company rumored to be planning more than 20 product announcements this year. Apple's rumored smart home hub will be its second all-new product to launch in as many years, following the Apple Vision Pro headset last year. And of course, we will get several new iPhone and Apple Watch models, like every year. Beyond that, Apple could...
iOS 19 Roundup Feature

iOS 19 Rumored to Be Compatible With These iPhones

Saturday January 18, 2025 10:28 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro iPhone 15 Pro Max iPhone 14 iPhon...

Top Rated Comments

Adithya007 Avatar
114 months ago
Apple car still won't have any Windows though....
Score: 16 Votes (Like | Disagree)
rfrmac Avatar
114 months ago
Sorry, I'm not onboard with this car thing. I'm more concerned about what Apple seems to be not doing when it comes to its' professional products like the Mac, Mac Pro and Final Cut.
Score: 12 Votes (Like | Disagree)
acegreen Avatar
114 months ago
I wonder if Steve ever sparked any discussions about an Apple Car when he was alive.
As opposed to him sparking any discussion when he was dead? :D
Score: 8 Votes (Like | Disagree)
Tycho24 Avatar
114 months ago
Who'd buy one? When I buy a car, it's not based on tree hugging crap like economy, efficiency and how green it is, which is what Apple's effort will be.

When I buy a car it's based on (but not limited to) the following:

The history of the brand
Power
Speed
Sound
How much fun I am going to have driving it
Cool story bro.
Glad you are a dying breed.

#team'murica
Score: 7 Votes (Like | Disagree)
Mums Avatar
114 months ago
i would rather they concentrate on computers.
Score: 6 Votes (Like | Disagree)
Steve121178 Avatar
114 months ago
Apple's phone: $100 production cost in China, they sell millions = $600 for the buyer
Apple's car won't be cheap.
Who'd buy one? When I buy a car, it's not based on tree hugging crap like economy, efficiency and how green it is, which is what Apple's effort will be.

When I buy a car it's based on (but not limited to) the following:

The history of the brand
Power
Speed
Sound
How much fun I am going to have driving it
Score: 6 Votes (Like | Disagree)