Mac Update Cycle Faces Uncertainty as Intel Abandons Tick-Tock Strategy

In its latest 10-K annual report (PDF) filed last month, Intel confirmed the end of its long-heralded "tick-tock" strategy of delivering new microprocessors to the market. Intel originally introduced the product cadence to the world in 2006 with the launch of the "Core" microarchitecture, alternating "ticks" of shrinking chip fabrication processes with "tocks" of new architectures.

Over the past ten years, Intel has successively delivered new processor families based on this tick-tock cycle on a nearly annual cycle from its 65 nm manufacturing node all the way up until recently. The tick-tock release cycle allowed Intel to reestablish dominance in both the consumer and enterprise CPU markets and had given OEMs such as Apple a regular update cycle to rely on for annual product updates. But with chip updates stretching about beyond a yearly cycle in recent generations, Apple's product launch cycles have started to be affected.

In the face of the difficulties in maintaining the tick-tock cadence, Intel has announced that the launch of Kaby Lake this year as the third member of the 14-nm family following Broadwell and Skylake will mark the official end of the tick-tock strategy. Instead, Intel will move to a new "Process-Architecture-Optimization" model for the current 14 nm node and the 10 nm node.

Tick-tock-dead

As part of our R&D efforts, we plan to introduce a new Intel Core microarchitecture for desktops, notebooks (including Ultrabook devices and 2 in 1 systems), and Intel Xeon processors on a regular cadence. We expect to lengthen the amount of time we will utilize our 14nm and our next-generation 10nm process technologies, further optimizing our products and process technologies while meeting the yearly market cadence for product introductions.

This development is not unexpected, as semiconductor foundries have had increasingly tough times creating smaller process nodes as fabrication of smaller transistors has become increasingly expensive and complex. Transistors are rapidly approaching the physical limits of traditional semiconductor geometries, and the famous Moore's Law regarding transistor density has been formally acknowledged to no longer be valid.

Intel has no doubt moved to this new release model in an attempt to get back to a regular product and platform cadence as it struggles with the technological challenges of bringing new fabrication nodes to volume production. As noted in our Mac Buyer's Guide, many of Apple's Macs have gone without update for the longest time since we began tracking them, though Apple has yet to update to the available Skylake microarchitecture for its Mac line. Some product uncertainty is due to continue as the launch of Intel's Kaby Lake microarchitecture has been recently delayed to the second half of 2016 after Skylake suffered similar setbacks last year.

Tag: Intel

Popular Stories

iOS 26 on iPhone Feature

Here's When iOS 26 Rolls Out Today in Every Time Zone [Update: Out Now!]

Monday September 15, 2025 12:00 am PDT by
Update 10:06 a.m.: iOS 26 is rolling out now, though it may take a bit for all users to see it, so keep checking! Today's the day! Apple is about to release iOS 26, which will deliver the biggest redesign since iOS 7 and bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and Apple announced at last week's iPhone event that...
iOS 26 Battery Glass Feature

Apple Says Installing iOS 26 Might Impact Battery Life

Monday September 15, 2025 10:56 am PDT by
In the iOS 26 release notes, Apple is warning iPhone users that installing the new software might have a temporary impact on battery life, which is normal. A new support document explains that major iOS updates require background setup like indexing data and files for search, downloading new assets, and updating apps. Further, Apple says that new features could require more resources,...
Tim Cook Rainbow

Apple Reportedly Plans to Launch These 10 Products in 'Coming Months'

Sunday September 14, 2025 8:45 am PDT by
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19. As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
AirPods Pro Firmware Feature

AirPods Pro 2 and AirPods 4 Get iOS 26 Features With New Firmware Update

Monday September 15, 2025 10:50 am PDT by
Apple today released updated firmware for the AirPods Pro 2 and the AirPods 4, introducing support for the new AirPods features that are included in iOS 26, iPadOS 26, and macOS Tahoe. The firmware has a build number of 8A356, and it replaces the current 7E93 firmware. With Apple's new software updates, the AirPods Pro 2 and the AirPods 4 support better audio quality for phone calls and...
iOS 26 Feature

iOS 26 Available Now With These 8 New Features

Monday September 15, 2025 5:45 am PDT by
Following three months of beta testing, iOS 26 was released today, September 15. The update is compatible with the iPhone 11 series and newer, and it is available to install via the Settings app, under General → Software Update. Below, we have highlighted eight new features included in iOS 26. Even more new features and changes are outlined in Apple's release notes for the update. Some of ...
iphone 17 lineup

iPhone 17 Models Launch on September 19 With These New Features

Friday September 12, 2025 7:58 am PDT by
Apple will launch its new iPhone 17 lineup and ultra-thin iPhone Air in stores on Friday, September 19, and the company has already shown off the new devices at its fall event, which ran with the the tagline "Awe dropping." The iPhone 17 series brings a host of new features and enhancements. Here's a rundown of the biggest upgrades and changes: iPhone 17 Display Changes The iPhone...

Top Rated Comments

SSD-GUY Avatar
123 months ago
Great - Mac's now updated every 2 years, and in the case of the Mac Pro, every decade.
Score: 64 Votes (Like | Disagree)
farewelwilliams Avatar
123 months ago
yesterday:
less competition

today:
no competition
Score: 44 Votes (Like | Disagree)
gugy Avatar
123 months ago
Man, the update cycles for Macs are awful.
MacPro and Mac Mini are completely forgotten. MBP, iMacs and MacBooks are a bit better but still pretty long.
Just look at the Mac Buyer's guide on MR and it is pretty depressing.
Score: 38 Votes (Like | Disagree)
Red Oak Avatar
123 months ago
Could you imagine if Apple was dependent on Intel for its iOS processors? That would have been a disaster
Score: 30 Votes (Like | Disagree)
macsrcool1234 Avatar
123 months ago
ARM needs to step it up and give intel some more competition
Score: 26 Votes (Like | Disagree)
avanpelt Avatar
123 months ago
Apple-designed processors coming soon to Macs?
Score: 25 Votes (Like | Disagree)