Beats 1 DJ Zane Lowe discussed a range of topics, including Apple executive Jimmy Iovine's advice to him and his own personal history, in a new interview with Vice's music channel Noisey.


When he first arrived at Apple Music, Lowe said there was only one piece of advice Iovine had given him. "I was trying to go and seek sage-like advice from the master," Lowe said. Iovine had asked him how work at Beats 1 was going, but when Lowe began to tell him that they were working hard Iovine simply told him to not be boring.

Lowe also gives Noisey a tour of his office at Apple Music, pointing out the mementos he's collected throughout his career. Ruminating on his career, Lowe talked about how he enjoyed his 12 years at BBC Radio 1 but that he was excited about the possibility of Apple's music project as he believes that the technology and entertainment industries need to embrace each other more. For instance, he points out he ability to broadcast to devices rather than radios in a car or on a desk as something that excited him.

While Lowe is one of the more well-known DJs in radio, he does admit that he's mostly known as the "old guy who interviewed Kanye West once," referring to his popular interview with the artist on BBC Radio 1 in 2013.

The DJ also comments on life in Los Angeles, saying that he and his wife like the area because of its similarities to their native Auckland, New Zealand. Though he does say that he's searched for a centralized area where people tend to hang out and do things, similar to the hubbub of a big city like London.

Lowe concludes the interview by talking about an experience he had with producer Mark Ronson and other anecdotes with artists throughout his career. Of the artist-led radio shows on Beats 1, Lowe says that Apple Music doesn't give them any restrictions or rules; they can choose to play whatever they want.

Top Rated Comments

Solomani Avatar
119 months ago
Just don't.

Attachment Image
Score: 6 Votes (Like | Disagree)
unsaltedrhino Avatar
119 months ago
It's BBC Radio 1, BBC One is the TV channel.
Score: 6 Votes (Like | Disagree)
gleepskip Avatar
119 months ago
I didn't realize Beats 1 was still a thing. ;)
Score: 4 Votes (Like | Disagree)
nortofthe13th Avatar
119 months ago
I didn't realize Beats 1 was still a thing. ;)
Yup. And there are a lot of great shows! It's actually really fun to tune into a favorite show or an interview or requests when you get to hear what other people like! Zane Lowe is great! Haim Time, St. Vincent's Mixtape Delivery Service, Rocket Hour, and they are adding new shows all the time. Some are kinda a mix of radio and a podcast, which is great. Sure every show isn't for everybody, but there's really tons of options! :cool::)
Score: 3 Votes (Like | Disagree)
nburwell Avatar
119 months ago
How ironic that Iovine told Zane, "Don't be boring." When Iovine was the boring one during his Apple Music Keynote speech at WWDC 2015.
Score: 3 Votes (Like | Disagree)
Defthand Avatar
119 months ago
How ironic that Iovine told Zane, "Don't be boring." When Iovine was the boring one during his Apple Music Keynote speech at WWDC 2015.
hahahaha I thought the same thing. How did this guy become a successful promoter? Iovine is the worst pitchman I’ve heard. His appearance on the CBS Morning Show could have been done better by a retarded goat.
Score: 2 Votes (Like | Disagree)

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...