Elon Musk Says Apple's Electric Car Project is an 'Open Secret'

In an interview with the BBC, Tesla CEO Elon Musk said it is an "open secret" that Apple is developing an electric car. Musk made the statement when asked if he had heard anything about Apple's car development plans and went on to highlight the huge number of hires Apple has made as evidence.

"Well, it's pretty hard to hide something if you hire over a thousand engineers to do it," he said, before adding that he believed Apple was serious about the project. "This is an open secret."

Musk went on to say Tesla welcomes participation by any company that wants to create electric vehicles, but he cautioned that it's "quite hard to do." He brushed off the interviewer's question of whether an Apple car would be a threat to Tesla, and said that he believes Apple will develop a "compelling" electric car because "it seems like the obvious thing to do."

elonmuskbbc

"Tesla will still aspire to make the most compelling electric vehicles, and that would be our goal, while at the same helping other companies to make electric cars as well."

Musk is aware of Apple's hiring efforts because Apple has made an effort to hire former Tesla employees for its car project. The two companies have developed something of a rivalry as they compete for talent, leading Musk to take a jab at Apple in an October interview, saying "If you don't make it at Tesla, you go work at Apple," a statement he later retracted.

The first rumors surrounding Apple's car project, allegedly codenamed "Project Titan," surfaced in early 2015. Since then, Apple has recruited dozens of engineers and researchers from the automotive industry and other car-related fields, poaching employees from companies like Tesla, Ford, GM, Chrysler, Volkswagen, Samsung, and more.

Over the past few months, there's been a growing body of evidence pointing towards work on a car. Apple sought out a secure testing facility for testing electric vehicles in May of 2015, and met with DMV officials to discuss the laws and regulations surrounding self-driving vehicles in California in September. Most recently, Apple registered three auto-related top-level domain names, including apple.car, apple.cars, and apple.auto.

Little is known about Apple's car project, but the company is rumored to be working on an electric vehicle. Rumors have disagreed on the topic of autonomy, but the most recent information suggests that while Apple is exploring self-driving technology, it is a feature that may come in a later version of the Apple Car.

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
top stories 2025 12 04a

Top Stories: iOS 26.2 Coming Soon, Apple Execs Depart, and More

Saturday December 6, 2025 6:00 am PST by
You'd expect things to be starting to wind down for the holidays by now, but that doesn't seem to be the case yet in the world of Apple news, with Apple just about ready to release iOS 26.2 and other operating system updates to the public. There was also a flurry of news this week about Apple executive departures, some expected and some not so expected, while we also learned that Apple and...
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...

Top Rated Comments

freepomme Avatar
129 months ago
There's no getting around it. It's just going to have to have Windows!
Score: 39 Votes (Like | Disagree)
DevNull0 Avatar
129 months ago
Adapted from an old joke, but frighteningly possible:

Features of the Apple Car:
1. Every time they repaint the lines on the road, you have to buy a new Apple car.
2. Every year, you'll have to replace the Engine with a new version. This will be free, but the handling will become less responsive. The only way to fix this will be to buy a new car.
3. It will be the narrowest car ever made. There will only be room for a driver, but for some reason people will say this is better than the old clunky fat cars from over 100 years ago. Besides, everyone loves driving, why would you want a passenger?
4. Because it's so narrow, there won't be room for a steering wheel. But the car will come with an iTouch that links to the car via bluetooth to let you steer using touch screen controls.
5. There will only be one pedal. You press it with your right foot to accelerate and left foot to brake.
6. Headlights will not be user replaceable. When the headlights burn out, you have to buy a new car.
7. The oil, engine, gas and alternator warning lights would be replaced with a single "General Car Fault" warning light.
8. People will get excited about the "new" features in the Apple Cars, forgetting completely that they have been available in other cars for many years.
9. The Apple car will only work with Apple fuel. It will be much more expensive, less efficient, and more polluting than gasoline, but Apple will tell us how great it is for the environment anyway.
10. The airbag system would say "Are you sure?" before going off and start a 60 second countdown.
11. They won't build their own engines, but buy them from their most hated competitors who they're constantly involved in court battles with.
12. The latest engine will have 32 cylinders, and multi-point fuel injectors. But the fuel pump will be so under-powered that the car stalls several times a day.
13. They will replace the liquid cooling system with an air cooling system. If you ever take the car up to highway speeds, you'll have to stop for 5 minutes every half hour, but the car sure will run quiet.
14. You will only be able to listen to music on Apple Music. Playing any other audio in the car will void the warranty.
15. All roads will have to become toll roads with 30% of the tolls going to Apple. If any states refuse to charge these tolls, your car won't drive on them.
16. If you don't upgrade to the latest version every year, people will make fun of you even though your car drives faster
17. The car will only be able to drive in the right lane. The ability to switch to other lanes will require an ICP (in car purchase) and you'll have to spend 5 TimGolds every time you change lanes.
18. Using the windshield wipers will be 10 TimGolds.
19. Instead of being made of steel, the car will be made out of paper thin aluminum. Crashes will not be survivable but every will applaud when Apple makes he car 3mm narrower.
Score: 29 Votes (Like | Disagree)
japanime Avatar
129 months ago
Apple is doubling down on open secrets. :D
Score: 16 Votes (Like | Disagree)
S-A Avatar
129 months ago
Elon is the visionary that Apple sorely lacks to bring this project to life... You can't just go to Foxconn and tell them to assemble you a car by following this blueprint. As an Apple shareholder, I wish they would focus their efforts elsewhere.
Score: 13 Votes (Like | Disagree)
iPhone.Freak Avatar
129 months ago
If only Apple and Tesla worked on a car together...

That would be something great.
Score: 12 Votes (Like | Disagree)
BugHunter Avatar
129 months ago
I'm pretty sure Musk wants competition.
Tesla is going to be the premium electric car brand for the foreseeable future. If they get a lot of other companies releasing electric cars, that would increase the demand for charge stations and influence public perception that electric cars are practical.
Basically increasing the overall demand by a large amount, and lose sales to the new competitors by a small amount = net win.
Score: 12 Votes (Like | Disagree)