In a new study performed by InfoScout, nearly half as many possible Apple Pay customers used the mobile payments system on Black Friday in 2015 as they did in 2014 on the same sales-laden holiday (via Quartz). The study polled a total of 300,000 people to gather the information, discerning the time around March 2015 as Apple Pay's peak, with another understandable resurgence in the fall surrounding the launch of the iPhone 6s and iPhone 6s Plus.
The research organization found that Apple Pay was used for only 2.7 percent of total possible Apple Pay-eligible transactions on Black Friday this year. This is opposed to 2014, where new iPhone 6 and 6 Plus customers used Apple Pay in 4.9 percent of eligible transactions. As InfoScout points out, simple early adopter curiosity -- Apple Pay was barely a month old at the time -- could have helped in the service's early-on surge in numbers.
InfoScout's survey didn't track in-app payments made on Black Friday through Apple Pay, however, so customers who shopped on mobile devices in apps like Target and Best Buy were not included in the results. 300,000 participants is a large sample size, but given the popularity of mobile and online shopping, there's a good possibility that a large swath of Apple Pay's numbers were subsequently excluded from the poll.
Despite the tepid usage of Apple Pay on Black Friday this year as reported by the survey, Apple has been in full force behind the year-old service. With its launch in new countries like Canada and Australia, the company has continued to educate its customers on Apple Pay's various features with new guided tour videos. Other stores have launched loyalty rewards support and the service is available at more places than ever thanks to Square's $49 NFC and Chip reader.
Thursday January 23, 2025 6:41 am PST by Joe Rossignol
iOS 18.3 should be released to the public next week, following beta testing since mid-December. While the software update is a relatively minor one, it still includes a handful of new features, changes, and bug fixes for iPhones.
Below, we recap everything new in iOS 18.3.
Notification Summary Changes
Examples of inaccurate Apple Intelligence notification summaries
Apple Intelligence...
Friday January 24, 2025 1:55 am PST by Tim Hardwick
Apple is set to release iOS 18.3 next week, bringing further refinements to Apple Intelligence features, a couple of neat new capabilities to iPhone 15 Pro and iPhone 16 devices, and bug fixes.
While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.3 still introduces capabilities that aim to make your iPhone smarter and more intuitive. Below, we've...
Friday January 24, 2025 8:16 am PST by Joe Rossignol
iOS 18.3 is expected to be widely released next week, and that means the first iOS 18.4 beta for iPhones should be just around the corner.
Apple has previously implied that iOS 18.4 will be released in April, as that is when it promised to make Apple Intelligence available in even more languages.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri ...
Thursday January 23, 2025 7:32 am PST by Joe Rossignol
Walmart still does not accept Apple Pay or other NFC payments at its more than 4,600 stores across the U.S., and it stood firm on its reasoning for that today.
A spokesperson for Walmart today informed MacRumors that its position on contactless payments has not changed since we last reached out about the matter in 2022. The big-box retailer said it remains focused on its own convenient...
Wednesday January 22, 2025 6:01 pm PST by Joe Rossignol
A new Apple TV is expected to be released later this year. In this article, we recap rumored features and changes for the device.
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports Wi-Fi 6E, which would be an upgrade over the current Apple TV's standard Wi-Fi 6 support. Wi-Fi 6E extends the...
Tuesday January 21, 2025 4:31 pm PST by Juli Clover
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes.
The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
Friday January 24, 2025 9:09 am PST by Juli Clover
The upcoming iPhone 17 models that Apple plans to release this year will not feature a smaller Dynamic Island, Apple analyst Ming-Chi Kuo said today.
On social media, he said that he is expecting the size of the Dynamic Island to remain "largely unchanged" across the iPhone 17 lineup. His statement is contrary to prior rumors that we've heard about planned changes for the iPhone 17 models.
...
Saturday January 25, 2025 5:07 pm PST by Joe Rossignol
Apple's retail stores will be rolling out "merchandise/floor marketing updates" next week, according to Bloomberg's Mark Gurman.
Gurman did not explicitly say if the store updates are related to any upcoming product announcements, but he did mention that next week is around the time that Apple rolls out its annual Black Unity watch band for the Apple Watch.
In each of the past four years, ...
Thursday January 23, 2025 2:48 pm PST by Joe Rossignol
It's also time for Apple's first product announcement of the year.
Last year, Apple said it would be launching Powerbeats Pro 2 in 2025, and the wireless earbuds are expected to launch very soon.
Powerbeats Pro 2 images found in iOS 18 code
In his Power On newsletter last weekend, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the...
Well, here is the thing with this survey. November 2014, the iPhone 6/6+ were the only devices with it, and it was only a month old (3 months for the phone). Today, there are 14 months worth of iPhone 6/6+ sales, Apple Watches, and iPhone 6s/6s+ sales. In other words, a larger pool of "eligible" transactions.
What are the raw numbers? How many transactions? Did it go from 100,000 to 1 million, but represent a decline % wise? And what defines an "Apple Pay" eligible transaction? Every transaction made at Apple Pay accepting stores, regardless if the customer has an Apple Pay ready device?
Lots of questions, very light on the facts, and the facts provided tell us almost nothing.
It's beyond frustrating because I can never remember which stores take it and which don't.
All these places have the NFC readers but only like 10% take Apple Pay. Even places like Best Buy, not all of their stores take it.
Bad job by Apple not getting this out to more customers. Why hasn't Starbucks signed up? Why haven't any grocery stores signed up?
I've only used it at BB, GameStop, McDs, and Panera Bread.
There's a pizza place that has Apple stickers everywhere saying they take it, but they don't have an NFC card reader. How is that possible? How can I report this to Apple?
I am sure that it is the retailers. Here in the States, effective 10/1, the retailers are now responsible for fraud if they don't support the "chip and pin" technology. I would say that 50% of the places I go? Still don't have terminals that accept the chip.
Of those that do? Their units largely also support NFC payments. But....
...not only do they have NFC turned off, they have tape and post-it notes covering the spot to insert your chip card. It's beyond ridiculous, but retailers, much like government agencies (schools, etc), are horrible at implementing technology, and often too cheap to hire the right people to do so.
I am sure that it is the retailers. Here in the States, effective 10/1, the retailers are now responsible for fraud if they don't support the "chip and pin" technology. I would say that 50% of the places I go? Still don't have terminals that accept the chip.
Of those that do? Their units largely also support NFC payments. But....
...not only do they have NFC turned off, they have tape and post-it notes covering the spot to insert your chip card. It's beyond ridiculous, but retailers, much like government agencies (schools, etc), are horrible at implementing technology, and often too cheap to hire the right people to do so.
Chip and pin would be nice but that is in Europe. We have chip and sign which is only more secure in the transmission. Its no more secure at the store level and its slower.
For some reason I envisioned that when October 2015 hit it would be like a switch was flipped, and all of these retailers would have updated terminals with NFC and chip support. Since October I've found very few additional retailers who support NFC unfortunately. Whenever it's available, I always use Apple Pay. Primarily for the security, but also because of the great offer from Discover (10% cash back through the end of 2015 and double cash back rewards for the first year of membership).
I've been really disappointed with retailers these past few months.
The laws changed so that most of them felt it was a good choice to replace their terminals with ones that could support chipped cards.
I expected that most of them would get terminals that support NFC at the same time. It just seems like a no brainer - if you're updating your terminals anyways, why not get all the features you'll likely want within the next decade? Now you'll just have to go through all the same hassle again in a few years.
Anyways, if it were feasible for me to make all my payments with Apple Pay, I'd ditch my credit card. As is, I find it's normally easier to use my credit card than Apple Pay (because I have a wallet case.)
I use it wherever I can. There are loads of UK retailers supporting Apple Pay but most are still restricted by the £30 limit which means it's not an option for a lot of my shopping.
