In a new study performed by InfoScout, nearly half as many possible Apple Pay customers used the mobile payments system on Black Friday in 2015 as they did in 2014 on the same sales-laden holiday (via Quartz). The study polled a total of 300,000 people to gather the information, discerning the time around March 2015 as Apple Pay's peak, with another understandable resurgence in the fall surrounding the launch of the iPhone 6s and iPhone 6s Plus.
The research organization found that Apple Pay was used for only 2.7 percent of total possible Apple Pay-eligible transactions on Black Friday this year. This is opposed to 2014, where new iPhone 6 and 6 Plus customers used Apple Pay in 4.9 percent of eligible transactions. As InfoScout points out, simple early adopter curiosity -- Apple Pay was barely a month old at the time -- could have helped in the service's early-on surge in numbers.
InfoScout's survey didn't track in-app payments made on Black Friday through Apple Pay, however, so customers who shopped on mobile devices in apps like Target and Best Buy were not included in the results. 300,000 participants is a large sample size, but given the popularity of mobile and online shopping, there's a good possibility that a large swath of Apple Pay's numbers were subsequently excluded from the poll.
Despite the tepid usage of Apple Pay on Black Friday this year as reported by the survey, Apple has been in full force behind the year-old service. With its launch in new countries like Canada and Australia, the company has continued to educate its customers on Apple Pay's various features with new guided tour videos. Other stores have launched loyalty rewards support and the service is available at more places than ever thanks to Square's $49 NFC and Chip reader.
Tuesday November 19, 2024 12:12 pm PST by Joe Rossignol
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
Wednesday November 20, 2024 3:42 am PST by Tim Hardwick
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence.
Image credit: Reddit user No_Highlight7476
The Turbo feature provides enhanced network performance through ...
Anker today kicked off its big Black Friday sale, which is set to run through December 9. This sale includes notable discounts on portable chargers, USB-C hubs, cables, and more.
Note: MacRumors is an affiliate partner with Anker. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
There are a few bonus offers during this event as ...
We're officially just one week away from Black Friday, which will take place on Friday, November 29 in 2024. As always, this week is the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
Thursday November 21, 2024 5:10 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 29 through Monday, December 2 in many countries, including the U.S., Canada, Australia, France, Germany, Italy, Spain, the U.K., and others. During the event, customers can get an Apple gift card with the purchase of an eligible product.
In the U.S., for instance, Apple is including gift ...
Tuesday November 19, 2024 10:36 am PST by Juli Clover
Apple has partnered with select merchants to offer Apple Card users three percent Daily Cash back on their purchases, and two new companies were added to the partner list today. When purchasing goods and services from Booking.com and ChargePoint, Apple Card users will now get more cash back.
Booking.com is a site for reserving flights, cars, cruises, and hotels, while ChargePoint sells...
Amazon today has knocked the price off of multiple M3 MacBook Air models, with as much as $300 off select computers. Prices start at $849.00 for the 13-inch M3 MacBook Air (16GB RAM/256GB), and also include multiple 15-inch models as well.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site ...
Tuesday November 19, 2024 10:10 am PST by Juli Clover
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
Well, here is the thing with this survey. November 2014, the iPhone 6/6+ were the only devices with it, and it was only a month old (3 months for the phone). Today, there are 14 months worth of iPhone 6/6+ sales, Apple Watches, and iPhone 6s/6s+ sales. In other words, a larger pool of "eligible" transactions.
What are the raw numbers? How many transactions? Did it go from 100,000 to 1 million, but represent a decline % wise? And what defines an "Apple Pay" eligible transaction? Every transaction made at Apple Pay accepting stores, regardless if the customer has an Apple Pay ready device?
Lots of questions, very light on the facts, and the facts provided tell us almost nothing.
It's beyond frustrating because I can never remember which stores take it and which don't.
All these places have the NFC readers but only like 10% take Apple Pay. Even places like Best Buy, not all of their stores take it.
Bad job by Apple not getting this out to more customers. Why hasn't Starbucks signed up? Why haven't any grocery stores signed up?
I've only used it at BB, GameStop, McDs, and Panera Bread.
There's a pizza place that has Apple stickers everywhere saying they take it, but they don't have an NFC card reader. How is that possible? How can I report this to Apple?
I am sure that it is the retailers. Here in the States, effective 10/1, the retailers are now responsible for fraud if they don't support the "chip and pin" technology. I would say that 50% of the places I go? Still don't have terminals that accept the chip.
Of those that do? Their units largely also support NFC payments. But....
...not only do they have NFC turned off, they have tape and post-it notes covering the spot to insert your chip card. It's beyond ridiculous, but retailers, much like government agencies (schools, etc), are horrible at implementing technology, and often too cheap to hire the right people to do so.
I am sure that it is the retailers. Here in the States, effective 10/1, the retailers are now responsible for fraud if they don't support the "chip and pin" technology. I would say that 50% of the places I go? Still don't have terminals that accept the chip.
Of those that do? Their units largely also support NFC payments. But....
...not only do they have NFC turned off, they have tape and post-it notes covering the spot to insert your chip card. It's beyond ridiculous, but retailers, much like government agencies (schools, etc), are horrible at implementing technology, and often too cheap to hire the right people to do so.
Chip and pin would be nice but that is in Europe. We have chip and sign which is only more secure in the transmission. Its no more secure at the store level and its slower.
For some reason I envisioned that when October 2015 hit it would be like a switch was flipped, and all of these retailers would have updated terminals with NFC and chip support. Since October I've found very few additional retailers who support NFC unfortunately. Whenever it's available, I always use Apple Pay. Primarily for the security, but also because of the great offer from Discover (10% cash back through the end of 2015 and double cash back rewards for the first year of membership).
I've been really disappointed with retailers these past few months.
The laws changed so that most of them felt it was a good choice to replace their terminals with ones that could support chipped cards.
I expected that most of them would get terminals that support NFC at the same time. It just seems like a no brainer - if you're updating your terminals anyways, why not get all the features you'll likely want within the next decade? Now you'll just have to go through all the same hassle again in a few years.
Anyways, if it were feasible for me to make all my payments with Apple Pay, I'd ditch my credit card. As is, I find it's normally easier to use my credit card than Apple Pay (because I have a wallet case.)
I use it wherever I can. There are loads of UK retailers supporting Apple Pay but most are still restricted by the £30 limit which means it's not an option for a lot of my shopping.
