Apple Shares New 'Ridiculously Powerful' and 'Hey Siri' iPhone 6s Ads

by

Apple tonight shared two new iPhone 6s ads on its YouTube channel, highlighting the Hey Siri feature and the speed of the device at tasks like opening messages, browsing Safari, using Messages, playing games, and using the camera.

The first video, "Ridiculously Powerful," focuses on the speed of the iPhone's A9 processor and shows it being used for Apple Pay, games, taking photos and video, and more. "Not much has changed, except it's ridiculously powerful, which makes everything faster," says the opening narration.


The second video, "Hey Siri," focuses on the always-on Hey Siri feature of the iPhone 6s. With older iPhones, Hey Siri could only be activated when the iPhone was plugged in, but with the iPhone 6s and the iPhone 6s Plus, hands-free Siri voice activation is available at all times.


These two latest videos are part of Apple's iPhone 6s "The only thing that's changed is everything" campaign, a tagline and concept Apple CEO Tim Cook first introduced when the iPhone 6s and 6s Plus debuted in September to highlight their revamped internals. Apple has released several advertisements using the wording, focusing on the iPhone's camera, Siri, and 3D Touch.

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
Read Full Article • 129 comments
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
Read Full Article • 88 comments
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Read Full Article • 245 comments
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
Read Full Article • 29 comments
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
Read Full Article • 66 comments
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...
Read Full Article • 186 comments
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Read Full Article • 6 comments
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
Read Full Article • 122 comments

Top Rated Comments

sputnikv Avatar
sputnikv
122 months ago
Hey Siri, define "false advertising."
Score: 16 Votes (Like | Disagree)
Leonard1818 Avatar
Leonard1818
122 months ago
OK, fine, I'll say it. Maybe I'm being persnickety, but I don't like how all of these headlines say "Apple shares..." like they're so graciously and generously blessing us with their advertising. They could keep it to themselves, but no, we are so lucky they are SHARING it with us.... How about "Apple unveils..." or "Apple releases..." I never say to my friend: "Did you see that new commercial that McDonalds shared during the Super Bowl?". I say "Did you see that new McDonalds commercial?".

I can see how, in a sense, "sharing" is used in context with being online; "sharing photos", "sharing articles", "sharing <online content>" -- but I thought I've seen these same advertisements that are always "shared" with us on MacRumors on TV as well. Correct me if I'm wrong and these are always online-only. If not, and they make it to TV, it would seem "sharing" that would apply to an online context does not seem to work here, it just makes it sound like we're feeling so fortunate to get to see these. (and some aren't very good, but some are OK)

/pointlessrant
Score: 14 Votes (Like | Disagree)
Goatllama Avatar
Goatllama
122 months ago
I want an ad that just has a greasy guy looking at an iPhone on a table rubbing his hands and saying "yesssss, it's very nicccccce" and then he licks his lips and it just shows the 
Score: 13 Votes (Like | Disagree)
Traverse Avatar
Traverse
122 months ago
Ridiculously powerful, still stutters when pulling down spotlight.
Score: 13 Votes (Like | Disagree)
bpeeps Avatar
bpeeps
122 months ago
Can't wait for the couch criticism.
Score: 9 Votes (Like | Disagree)
mcdj Avatar
mcdj
122 months ago
Aww, it's so nice of Apple to "share" these million dollar ads. :rolleyes:
Score: 6 Votes (Like | Disagree)
Read All Comments