Walgreens Officially Launches First Apple Pay Loyalty Rewards Program

Popular retailer Walgreens today announced that its Balance Rewards loyalty program can now be linked with Apple Pay and used by its customers across the country. The partnership will allow Apple Pay users to link their Balance Rewards card with the mobile payments service so they can earn and redeem loyalty points without having to scan their physical Walgreens card. Following Kohl's launch of Apple Pay support for its store-branded credit card, Walgreens is the first retailer to support a loyalty rewards program within Apple Pay.

walgreens_rewards_nfc_featured

“We’re excited to be the first to provide our customers with increased ease of access to their Balance Rewards account and information when using Apple Pay,” said Sona Chawla, president of digital and chief marketing officer for Walgreens. “This offering supports our commitment to removing friction and enabling a simple and convenient customer experience.”

Users simply need to add their Balance Rewards card into the Wallet app, going through the same process as adding a traditional credit or debit card, to be able to use the new feature at Walgreens on an iPhone and Apple Watch. The announcement comes just over a week after NFC abilities were discovered alongside Balance Rewards cards in the Wallet app, hinting at incoming loyalty rewards support from Walgreens.

Related Roundup: Apple Pay

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...

Top Rated Comments

2457282 Avatar
119 months ago
So how will this work exactly? Will you have to use apple pay to enter your rewards card and then again to pay? Although this is still cool, it would be awesome if there was a way to do this where one Apple Pay "swipe" is needed and takes care of both the rewards and payments. Of course Kohl's does this by having the rewards and the credit card all in one, but I am thinking about all the other reward cards that are not part of a credit card. Anyway, glad to see progress.
Score: 9 Votes (Like | Disagree)
Jbs541 Avatar
119 months ago
Walgreens continues to keep up with the times, I love it.
Score: 8 Votes (Like | Disagree)
ConnYoungy Avatar
119 months ago
I wish more companies would get their acts together and implement Wallet. Especially the ones who already have apps that support their store cards
Score: 4 Votes (Like | Disagree)
gsmornot Avatar
119 months ago
No more carrying around those stupid reward cards: Albertson's, King Soopers, etc. Now I can see the potential in Apple Pay!
Too bad King Soopers is not on Apple Pay. (or is it in your area?)

I saw that, but I still don't think it's clear. The wording of the announcement leads me to believe that they've just replaced scanning a rewards card (or looking it up by phone number since I never carry mine) with an Apple Pay NFC transaction (but not necessarily a payment transaction).

So to me it seems that the user can use Apple Pay to get provide their rewards program information but then must still execute a payment transaction - NFC or other method.
I'm close to a Walgreens so I will test it today. I'm sure someone else will stop by one first but I still want to try it out.
Score: 3 Votes (Like | Disagree)
yg17 Avatar
119 months ago
So how will this work exactly? Will you have to use apple pay to enter your rewards card and then again to pay? Although this is still cool, it would be awesome if there was a way to do this where one Apple Pay "swipe" is needed and takes care of both the rewards and payments. Of course Kohl's does this by having the rewards and the credit card all in one, but I am thinking about all the other reward cards that are not part of a credit card. Anyway, glad to see progress.
It's not possible.

Walgreens enabled EMV for NFC transactions, and EMV requires the final purchase amount sent to the "card" (in this case, your phone) for the transaction to be authorized. This is why the NFC reader isn't enabled on the PIN Pads at Walgreens until the cashier finishes scanning your stuff and totals the transaction. Also the same reason why when paying with a chip card at an EMV enabled retailer, you have to wait until the cashier's done before inserting your card whereas before you could swipe while the cashier was scanning. So what this means is ApplePay/Walgreens can't combine the rewards card and payment card into one tap. It needs the rewards card first, then the register has to subtract any discounts you have from it to get the final amount, then that needs to be sent back to the phone to authorize the payment.

Some (okay, most) other retailers are still using MSD mode for NFC transactions. That allows you to tap before the transaction is totaled as it more closely mirrors swiping a card to the terminal and processor and you could theoretically combine rewards and payment into one tap, but MSD is supposed to be going away eventually in favor of EMV. The big difference is EMV NFC, if implemented correctly (and that's a big if because retailers are stupid), will not require you to sign (or enter a PIN for debit) for your purchases because the phone can tell the PIN Pad that you used the phone's fingerprint scanner or PIN to authenticate yourself and you don't need to do it again on the PIN pad
Score: 3 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
119 months ago
I'd love to have all rewards cards go this way. I never bother to carry 99% of them as it makes no sense to carry so many cards in your wallet that you may use just once a year.

I saw that, but I still don't think it's clear. The wording of the announcement leads me to believe that they've just replaced scanning a rewards card (or looking it up by phone number since I never carry mine) with an Apple Pay NFC transaction (but not necessarily a payment transaction).

So to me it seems that the user can use Apple Pay to get provide their rewards program information but then must still execute a payment transaction - NFC or other method.
This is exactly how it works. Apple Pay functionality can be used in place of scanning your rewards card. You will still have to use it again if you want to pay using a credit card with Apple Pay or swipe another card.
Score: 2 Votes (Like | Disagree)