Apple's Eddy Cue Talks Enterprise, iPad Pro at Dropbox Conference
Apple's SVP of software and services Eddy Cue today spoke at the Dropbox Open conference, where he talked about Apple's enterprise efforts and the upcoming 12.9-inch iPad Pro in an interview with Dropbox CEO Drew Houston. Several conference attendees covered Cue's remarks in a series of tweets with the hashtag DropboxOpen, giving some insight into the topics he covered.
According to Cue, Apple's success in the enterprise segment is a natural evolution of its success in the consumer space, as it's bridged the gap between devices used at home and devices used at work. Things "important to the consumer," he says, are "important to the enterprise."
We've always been a consumer company. We've been trying to create products for individuals and part of that was creating a product that had tools that allowed people to do things with them that we could never even imagine. And what's happened is if you look at the world today you work 24 by 7.
You're awake, you take it home with you, you take it everywhere. There's no longer the "enterprise" in the sense of the products you use there that you don't use somewhere else. Now you get to use the products everywhere.
Apple is hoping the iPad Pro will further boost its enterprise sales, with Cue saying there's still a "huge opportunity" for growth. Cue also said he believes enterprise has a long way to go to catch up on new mobile technologies the way consumers have. During the interview, Cue brought out an iPad Pro to show off on stage, and teased the audience, asking them to look under their chairs to find nothing underneath.
At the start the interview, Houston said he couldn't wait to get his hands on an iPad Pro, to which Cue
responded "Only a few more days," potentially suggesting the iPad Pro's launch will happen soon. Current rumors
have indicated the iPad Pro will be available in stores on November 11, but it's possible Apple could accept pre-orders before that date.
Popular Stories
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week.
Past Launch Dates
Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today.
Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer.
The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we've collated an updated set of key details that ...
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Specifically,...
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop.
Below is a breakdown of what we're expecting over the next ...
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026.
Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent.
Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
The calendar has turned to December, and the quieter year-end holiday season is now upon us. Nevertheless, we can still expect a few things from Apple this month.
Apple previously announced that iOS 26.2 will be released to the general public in December, and we can expect corresponding updates to be released as well, including iPadOS 26.2, macOS 26.2, watchOS 26.2, tvOS 26.2, and visionOS...
