Apple Watch Now Available at Target in Stores and Online

Target has delivered on its plans and is now selling the Apple Watch in U.S. stores and online (via The Loop). The large retailer is carrying both Apple Watch Sport and Apple Watch models with the same pricing as Apple.

Target-Apple-Watch
Target has also listed dozens of bands on its website, including the Classic Buckle, Leather Loop, Milanese Loop and Sport Band, but most remain unavailable for delivery or in-store pickup at this time. Apple Watch accessories and AppleCare+ are also listed.

Apple Watch also became available through B&H Photo earlier this month, as part of a growing group of Apple Watch authorized resellers.

Related Roundup: Apple Watch 10
Tag: Target
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...

Top Rated Comments

dontwalkhand Avatar
124 months ago
Now get Apple Pay at Target!
Score: 8 Votes (Like | Disagree)
aarontsuru Avatar
124 months ago
The Apple Watch has been for sale since April. How is October "so fast"? Just curious.

A.
Because it's such an about-face from the original "appointment only" in special sections of Apple stores and in a few luxury shops approach at launch. It went from special & exclusive to Target & Best Buy in 6 months. You kinda have to wonder why...
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
124 months ago
Apple rolled the iPhone really slowly to third party retailers. Why the Apple Watch so fast? Are they trying to keep up revenue?


Either way, they shouldn't try to roll out in large scale. The Apple Watch - to me - is Apple's weakest product. After owning my SS 38mm for 6 months I got rid of it. Such a beautiful product, but ask Elon said, it seems really lacking. They shouldn't push the Apple brand on a product that isn't perfect yet, keep it underground and away from the general public until it's perfect like the iPhone 3G
Except Apple is a massively larger and more popular company now than it was 8-10 years ago. It's hard to keep anything underground. The watch certainly isn't perfect but I still wear and use mine every day. I can't see Target giving up retail space for the Watch if they didn't expect it to sell.
Score: 3 Votes (Like | Disagree)
neutralguy Avatar
124 months ago
Where's the "It's Happening" guy?

There...

Attachment Image
Score: 3 Votes (Like | Disagree)
A MacBook lover Avatar
124 months ago
Apple rolled the iPhone really slowly to third party retailers. Why the Apple Watch so fast? Are they trying to keep up revenue?


Either way, they shouldn't try to roll out in large scale. The Apple Watch - to me - is Apple's weakest product. After owning my SS 38mm for 6 months I got rid of it. Such a beautiful product, but ask Elon said, it seems really lacking. They shouldn't push the Apple brand on a product that isn't perfect yet, keep it underground and away from the general public until it's perfect like the iPhone 3G
Score: 3 Votes (Like | Disagree)
aarontsuru Avatar
124 months ago
I remember having to make an appointment to buy a Commodore 64. And then later, a basic Amiga was a special order item.

Maybe I've been around longer than you, but I NEVER expected the Apple Watch to be by appointment only for very long. I expect Target and Best Buy were all part of the plan. There are still special versions of the Apple Watch that are exclusive (like the Hermes Apple Watches), but this was always going to be a mass market item.
I've got a few years on me myself (had a Vic 20), but working in retail (I'm in fashion), I know what we do when things aren't quite going to plan (change strategy or slash prices). I didn't expect it to be Appointment Only forever either, but the combination of that plus building special sections in stores, launching in select luxury shops in Milan, Paris, Tokyo, etc plus the hiring of Burberry execs, doing the crazy gold $17K versions, hooking up with Hermes, etc, etc. well.... you start to wonder who thought to get this in Target in 6 mos.

Personally, I really like my watch, but it's a very niche product with limited need and appeal. There's a chance they may be flattening out a bit (or that sales chart incline is a little less steep than they like) and decided to get this in places where they can move some units.

Nothing wrong with that, but it is interesting from a gadget watcher's perspective.
Score: 3 Votes (Like | Disagree)