iPad Tops Holiday Technology Wish List, Apple Watch Ranks 12th

In a new nationwide study conducted by retailer Best Buy, the top gadgets and products planned to be gifted and asked for this holiday season were detailed in a "Top 15 Tech Gifts for 2015" list. Apple's iPad (with no specific preference given to the Air or Mini line) came out on top, with the Bose QuietComfort Noise Cancelling Headphones, MacBook, and smart HD TVs rounding out the top five spots.
ipadair2ipadmini3
1. iPad
2. Bose QuietComfort 25 Noise Cancelling Headphones
3. MacBook
4. Samsung 48” Smart 4K Ultra HD TV
5. Sharp 43” Smart HDTV with Roku
6. Microsoft Surface
7. Bose SoundLink Mini Bluetooth Speaker II
8. Fitbit Charge HR Heart Rate and Activity Tracker
9. Samsung Galaxy Tab S2
10. Dyson V6 Absolute Bagless Cordless Vacuum
11. Vizio 43” Smart 4K Ultra HD TV
12. Apple Watch
13. SONOS PLAY:1 Wireless Speaker
14. iRobot Roomba Vacuum Cleaning Robot
15. GoPro HERO4 Action Camera

Apple's products account for three of the top 15 gifts this year, with the newest device -- the Apple Watch -- also ranking the lowest of the company's devices in the twelfth spot, four places below the Fitbit Charge activity tracker. Unsurprisingly, Best Buy's study also found that those aged 18-34 placed consumer electronics highest on their wish lists, prioritizing technology over other categories like clothing, books, and jewelry.

The report also found that men are both more likely than women to want tech-related gifts for the holidays are be the ones who gift consumer electronics to friends and family more frequently. Self-gifting was also factored into the survey thanks to the highly discounted nature of holiday shopping, with 19 percent of those interested in Apple's iPad planning on buying it for themselves during the gift-giving season. Similarly, 15 percent of those who chose the MacBook said it would be a present for themselves.

Related Roundups: Apple Watch 11, iPad
Related Forums: MacBook, iPad

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
iOS 26

What to Expect From Apple This December: iOS 26.3 Beta, Replay 2025, and More

Monday December 1, 2025 8:40 am PST by
The calendar has turned to December, and the quieter year-end holiday season is now upon us. Nevertheless, we can still expect a few things from Apple this month. Apple previously announced that iOS 26.2 will be released to the general public in December, and we can expect corresponding updates to be released as well, including iPadOS 26.2, macOS 26.2, watchOS 26.2, tvOS 26.2, and visionOS...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....

Top Rated Comments

goobot Avatar
132 months ago
A vacuum beat the Apple Watch.
Score: 29 Votes (Like | Disagree)
rols Avatar
132 months ago
A vacuum beat the Apple Watch.
by two places. That was the first thing hit me too.

Expect an iVacuum next year, an Apple product which will be better the more it sucks.
Score: 13 Votes (Like | Disagree)
GuitarDTO Avatar
132 months ago
No PS4 or Xbox One? Ridiculous list is ridiculous.
Score: 12 Votes (Like | Disagree)
cbrand493 Avatar
132 months ago
The awkward moment when people would rather have a Dyson or a FitBit than an Apple Watch....
Score: 8 Votes (Like | Disagree)
newdeal Avatar
132 months ago
the fact that is is so specific makes me wonder the validity of this "study". Clearly people were given a list of options to choose from.
Score: 8 Votes (Like | Disagree)
TMRJIJ Avatar
132 months ago
Where's the iPad pro?
Too expensive to be in a Best Buy :p
Score: 6 Votes (Like | Disagree)