Electric Motorcycle Startup Mission Motors Ceases Operations After Losing Talent to Apple
Electric motorcycle startup Mission Motors has ceased operations after losing some of its key talent to competitors such as Apple, and failing to develop a viable business model, according to Reuters.
"Mission had a great group of engineers, specifically electric drive expertise," [former CEO Derek] Kaufman said. "Apple knew that - they wanted it, and they went and got it."
The report claims about six engineers from the San Francisco-based startup were recruited by Apple since last autumn, and the company's assets are now controlled by its largest investor Infield Capital.
Mission Motorcycles, a related company created to sell the electric motorcycles, is reportedly in the process of filing for bankruptcy.
Apple never attempted to acquire Mission Motors outright, according to Kaufman, instead drawing from its pool of specialized engineers working on electric drive systems and battery algorithms for charging and cooling.
Mission Motors was founded in 2007 with ambitions to create a world-class electric motorcycle, and it launched an early prototype in 2013 to positive reviews. The company was reportedly often cash strapped, however, and some investors backed out as engineers left for competitors.
Mission Motors never released an electric motorcycle for sale to consumers.
Apple has been rumored to be working on an electric vehicle, codenamed "Project Titan," for several months, with its secretive automotive team reportedly including former employees from Tesla, Ford, GM, A123 Systems, Samsung and other competitors. Earlier this year, it reached a settlement with A123 in a poaching lawsuit.
Popular Stories
Apple is set to release iOS 18.2 next month, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well....
The M4 MacBook Pro models feature quantum dot display technology, according to display analyst Ross Young. Apple used a quantum dot film instead of a red KSF phosphor film, a change that provides more vibrant, accurate color results.
Young says that Apple has opted for KSF for prior MacBook Pro models because it doesn't use toxic element cadmium (typical for quantum dot) and is more...
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development.
Below, we recap rumors about a second-generation AirTag.
Timing
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Wednesday November 13, 2024 11:01 am PST by
Juli CloverA trio of Apple customers this month filed a class action lawsuit against Apple, accusing the Cupertino company of violating California consumer protection laws and false advertising for continuing to sell AirPods Pro models that had ongoing issues with crackling or static sounds.
A few months after the AirPods Pro came out in October 2019, buyers began to complain about crackling, rattling, ...
Google has launched its dedicated Gemini artificial intelligence app for iPhone users, expanding beyond the previous limited integration within the main Google app. The standalone app offers enhanced functionality, including support for Gemini Live and iOS-specific features like Dynamic Island integration.
The new app allows iPhone users to interact with Google's AI through text or voice...
