Apple Removes Over 250 iOS Apps With Ad SDK That Collects Personal User Data

SourceDNA, an analytics service that tracks iOS and Android code, has discovered hundreds of iOS apps that collect personally identifiable user information, including Apple ID email addresses and device identifiers, through a Chinese third-party advertising SDK called Youmi that is prohibited by App Store guidelines.

App-Store-About
The analytics firm, using its new developer tool Searchlight, found 256 affected apps, with an estimated 1 million total downloads, using one of the versions of Youmi in violation of user privacy. Its report claims most of the developers who used the SDK are located in China, and that many were likely unaware of the threat since the tool kit is delivered in binary form and obfuscated.

Ars Technica explained in more detail about the information gathered "gradually over the past year or so" by apps using Youmi:

SourceDNA researchers found four major classes of information gathered by apps that use the Youmi ad SDK. They include:

1. A list of all apps installed on the phone
2. The platform serial number of iPhones or iPads themselves when they run older versions of iOS
3. A list of hardware components on devices running newer versions of iOS and the serial numbers of these components, and
4. The e-mail address associated with the user’s Apple ID

The personal info is reportedly gathered via private APIs and then routed through Youmi's servers in China.

Apple released a statement saying it will remove apps with Youmi from the App Store, and reject future submissions using the SDK:

“We’ve identified a group of apps that are using a third-party advertising SDK, developed by Youmi, a mobile advertising provider, that uses private APIs to gather private information, such as user email addresses and device identifiers, and route data to its company server. This is a violation of our security and privacy guidelines. The apps using Youmi’s SDK have been removed from the App Store and any new apps submitted to the App Store using this SDK will be rejected. We are working closely with developers to help them get updated versions of their apps that are safe for customers and in compliance with our guidelines back in the App Store quickly.”

SourceDNA sent a full list of affected apps to Apple, including the official McDonald's app in China, but did not share it publicly. Developers can check if their apps are affected using the analytics firm's Searchlight tool.

This discovery comes weeks after iOS malware XcodeGhost was disclosed, which arose from a malicious version of Xcode, Apple's official tool for developing iOS and OS X apps. Apple also patched YiSpecter malware in iOS 8.4.

Popular Stories

Apple One Apps Feature 2

Apple One's Best Plan Now Includes Two More Perks For Free

Monday March 10, 2025 6:40 am PDT by
Apple One allows you to subscribe to up to six Apple services for one discounted monthly price. There are three Apple One tiers: Individual, Family, and Premier. Over the last month, the highest-end ‌Apple One‌ Premier plan has gained two additional perks. Here is what Apple One Premier already included, for $37.95 per month:Apple Music Apple TV+ Apple Arcade Apple News+ Apple Fitness+...
iPhone 16 Pro vs iPhone 17 Air Feature

iPhone 17 Air and 17 Pro Max Allegedly Same Size Apart From Thickness

Friday March 7, 2025 2:45 am PST by
Apple's all-new ultra-thin iPhone 17 Air shares the same dimensions as the iPhone 17 Pro Max, with the only difference being in the thickness of the devices, according to the leaker Ice Universe. Posting to their Weibo account, the Chinese leaker today claimed that the iPhone 17 Air and iPhone 17 Pro Max have identical body length, width, screen size, and bezels. "The only difference is the...
2016 12 inch macbook feature

Apple Introduced Its Most Controversial MacBook 10 Years Ago Today

Sunday March 9, 2025 1:00 am PST by
Apple announced the infamous 12-inch Retina MacBook a decade ago today, an experimental new Mac that was as controversial as it was revolutionary. Apple unveiled the 12-inch MacBook on March 9, 2015, at the "Spring Forward" event in San Francisco, California. The event was primarily focused on the Apple Watch, which was being fully detailed ahead of its launch the following month, so the...
Generic iOS 19 Feature Mock Light

iOS 19 Will Bring Biggest Design Overhaul Since iOS 7

Monday March 10, 2025 12:17 pm PDT by
Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will "fundamentally change" the look of Apple's operating system, introducing a more consistent cross-platform experience. Apple plans to update the style of icons, menus, apps, windows, and system...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 8 New Features

Tuesday March 4, 2025 3:15 pm PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
iphone 17 mockups idevicehelp

Video Shows iPhone 17 Mockups Based on 'Internal Documents'

Monday March 10, 2025 4:41 am PDT by
YouTuber iDeviceHelp on Friday posted a video that shows off mockups of Apple's forthcoming iPhone 17 models that are purportedly based on "internal documents." We're sharing the video here since it was made in collaboration with leaker Majin Bu, who last month published similar iPhone 17 renders that were widely corroborated by separate leakers with links to Apple's Chinese supply chain....
iphone 17 pro asherdipps

iPhone 17 Pro Max Said to Be Thicker to Accommodate Larger Battery

Friday March 7, 2025 2:47 am PST by
Apple has increased the thickness of the upcoming iPhone 17 Pro Max compared to the current generation iPhone 16 Pro Max, claims the Chinese leaker known as Ice Universe. Apple is said to have increased the depth of the iPhone 17 Pro Max to 8.725mm, up from 8.25mm on the iPhone 16 Pro Max, which would be a 0.475mm difference in thickness. The increase "surely means a larger battery,"...
Apple MacBook Air hero

New MacBook Air Quietly Fixes This Decades-Long Design Oversight

Friday March 7, 2025 6:58 am PST by
In a move that probably won't make headlines but should delight detail-oriented Mac users everywhere, Apple has quietly corrected a 26-year-old design inconsistency on its keyboards. The Mute key, a staple on Mac keyboards since the PowerBook G3 'Lombard' debuted in 1999, has finally received a logical redesign on the new MacBook Air with M4 chip. As spotted by iCulture, the key now displays ...
Apple Intelligence General Feature

Apple Delays Apple Intelligence Siri Features

Friday March 7, 2025 9:35 am PST by
Apple is delaying some of the Apple Intelligence Siri features that it expected to release in iOS 18, an Apple spokesperson said in a statement to Daring Fireball. Apple says that it is going to take longer than expected to roll out the more personalized Siri experience, and that these features will be rolled out "in the coming year.""Siri helps our users find what they need and get things...

Top Rated Comments

jettredmont Avatar
123 months ago
through a Chinese third-party advertising SDK called Youmi ('https://www.youmi.net/')
So, another issue with wide swathes of apps from China. Not to be nationalist over this, but it seems there is a clear disease running through China putting its product on par with former-Soviet countries in terms of general trustability. The fact that this private information is being sent through the Great Firewall of China and not being hindered by that at all seems significant (Chinese developers complain that it is too slow to download Xcode across that firewall, but sending all this data from millions of phones and devices around the world to their servers over the same firewall is business as usual?)

"Something is rotten in the state of Denmark" seems an understatement.

I trust any corporation about as far as I can throw them, but it seems those residing in China give even less of a pause before assuming that anything they can grab is fair game.

When will apps start displaying "Designed and developed in the USA" badges?
Score: 20 Votes (Like | Disagree)
doboy Avatar
123 months ago
These apps should be banned, but doesn't sound too serious. Google likely collects more data ;)
Score: 17 Votes (Like | Disagree)
asmartkid82 Avatar
123 months ago
I think the real question is: How many apps (and how long) have been making use of private APIs using similar techniques? How many apps do we have in our devices that have bypassed App Store validation using similar procedures? And I assure you, as a developer, that this is not a difficult thing to do at all…
Score: 13 Votes (Like | Disagree)
Benjamin Frost Avatar
123 months ago
Good to see apps taking personal data being removed.

Presumably FaceBook and Google will be next on the list.
Score: 11 Votes (Like | Disagree)
Rigby Avatar
123 months ago
How did these get approved in the first place? It seems something like this should be pretty easy to detect by Apple.
It isn't. In Objective C it's possible to construct API calls at runtime, so there's no easy way to discover them using static code analysis. And you can implement various methods to try and avoid making the calls while the app is in the review process.
Score: 7 Votes (Like | Disagree)
2457282 Avatar
123 months ago
Why does Apple allow these private APIs to begin with? Is it not something they can disable to avoid this problem in the future? I mean the reality is that you do not need the SDK to leverage the APIs. If you are an app developer you could write code to leverage them directly. How is Apple monitoring for this?
Score: 7 Votes (Like | Disagree)