Apple Shares New iPhone 6s Ad Focused on 3D Touch
Apple today released a new iPhone 6s advertisement focusing on the 3D Touch feature of the device. In the 30 second spot, several 3D Touch gestures are shown off in apps like Safari and Messages, while a voiceover explains how Peek and Pop work in an approachable, humorous way.
The video covers using Peek gestures to check flight tracking from a flight number, preview a post in Instagram, check a map for a restaurant in the Messages app, preview a link in the Mail app, preview songs in the Music app, and more. Actor Jamie Foxx appears in the ad using 3D Touch to access his newest album, "Hollywood: A Story of a Dozen Roses."
This is iPhone 6s. Not much has changed, except it feels different. Now you press lightly to peek and deeper to pop. It changes how easily you can peek a flight, check a post, search for dinner - ooh, you guys are going to love that place. You can find a getaway easier - Yeah, go there. And find music easier - wait, are you listening to your own song? So pretty much everything you do feels different and that's what's changed.
The video ends with the tagline Apple's been using for the iPhone 6s: "The only thing that's changed is everything."
Aside from videos that debuted on the day the iPhone 6s was released, the new 3D Touch video is the first iPhone 6s ad spot that Apple has introduced so far. In addition to being uploaded to YouTube, the video has also been added to Apple's website alongside the two other iPhone 6s videos that are available.
Popular Stories
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026:
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID...
While the iPhone 18 Pro models are still around eight months away, a leaker has shared some alleged details about the devices.
In a post on Chinese social media platform Weibo this week, the account Digital Chat Station said the iPhone 18 Pro and iPhone 18 Pro Max will have the same 6.3-inch and 6.9-inch display sizes as the iPhone 17 Pro and iPhone 17 Pro Max.
Consistent with previous...
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the United States, according to the company's website. Most of the values declined slightly, but some of the Mac values increased.
iPhone
...
Apple plans to upgrade the iPad mini, MacBook Pro, iPad Air, iMac, and MacBook Air with OLED displays between 2026 and 2028, according to DigiTimes.
Bloomberg's Mark Gurman previously reported that the iPad mini and MacBook Pro will receive an OLED display as early as this year, but he does not expect the MacBook Air to adopt the technology until 2028 at the earliest.
A new iPad Air is...
Verizon today announced it will be offering customers a $20 account credit after a major outage on Wednesday, and action is required to receive it.
The carrier said affected customers can accept the credit by logging into the My Verizon app, but it might take some time before this option shows up in the app. Affected customers will receive a text message when the credit is available.
On...
