Apple Acquires Speech Technology Startup VocalIQ

Apple has purchased VocalIQ, a startup located in the United Kingdom that has developed a natural language API to allow computers and people to have a more natural dialogue, reports Financial Times. According to VocalIQ's website, the company has developed a self-learning dialogue API built on 10 years of natural language research, belief tracking, decision making, and message generation.

It's not always clear how Apple uses the technology from companies that it purchases, but with this acquisition, it's likely Apple will use the API to improve its voice-based personal assistant, Siri. Financial Times also believes Apple could use the technology for its upcoming car project, as VocalIQ specialized in in-car applications among other things.

vocaliq

While VocalIQ's speech processing and machine learning technology could be incorporated into devices from wearables to the connected home, the company was particularly focused on in-car applications. This included a collaboration with General Motors.

In a blog earlier this year, VocalIQ described how a "conversational voice-dialog system" in a car's navigation system could prevent drivers from becoming distracted by looking at screens. Its "self- learning" technology allows "real conversation between human and the internet of things", VocalIQ wrote.

VocalIQ has criticized Siri in a past blog post, calling the virtual assistant a "toy" unable to understand context. The difference between VocalIQ's system and traditional speech-recognition services like Siri and Cortana is its ability to learn.

The reason for this state of affairs is that while Apple, Google and the some others have mastered how the use machine learning for speech-recognition, they are still stuck with medieval approach when it comes of conversational voice dialog. They are still using pre-programmed flow-chart based response that don't learn.

The consumer demand for a self-learning multi-domain conversational voice system where consumers can freely talk about movies, restaurants, music, hotel bookings and the meaning of life, is huge and undeniable. The first one to meet that demand will rule the smartphone and wearables market for the next decade.

Apple confirmed its purchase of VocalIQ with its usual statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
iOS 26

What to Expect From Apple This December: iOS 26.3 Beta, Replay 2025, and More

Monday December 1, 2025 8:40 am PST by
The calendar has turned to December, and the quieter year-end holiday season is now upon us. Nevertheless, we can still expect a few things from Apple this month. Apple previously announced that iOS 26.2 will be released to the general public in December, and we can expect corresponding updates to be released as well, including iPadOS 26.2, macOS 26.2, watchOS 26.2, tvOS 26.2, and visionOS...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....

Top Rated Comments

bpeeps Avatar
133 months ago
I just want Siri to tighten the gap between Cortana and Google in accordance to queries answered without resorting to a web search.
Score: 14 Votes (Like | Disagree)
AngerDanger Avatar
133 months ago
According to VocalIQ's website, the company has developed a self-learning dialogue API built on 10 years of natural language research, belief tracking, decision making, and message generation.
Yeah, good luck keeping up; I've gone through, like, five religions in the past couple of hours. :cool:
Score: 13 Votes (Like | Disagree)
riverfreak Avatar
133 months ago
Well, I hope their technology is stronger than their grammar.
Score: 13 Votes (Like | Disagree)
dannys1 Avatar
133 months ago
Oh great!... Now I'm going to have to say AL-U-MIN-E-UM instead of Aluminum. :rolleyes:
What instead of incorrectly like "ALOOOO-MIN-UMM"
Score: 10 Votes (Like | Disagree)
thekeyring Avatar
133 months ago
Oh great. Now we'll have to start calling elevators lifts, hoods bonnets, trunks boots, chips crisps, fries chips and cookies biscuits. Bollocks!!
Look, we don't care about how you use English, but please stop saying 'we could care less'. The only thing you rule out is that you care nothing, which is exactly what you're trying to convey.

Love, the Queen.
Score: 6 Votes (Like | Disagree)
_Refurbished_ Avatar
133 months ago
Siri, did Apple buy new voice intelligence?
- "I'm sorry, it looks like I've lost my internet connection."

Siri are you being upgraded?
- "I'm sorry, I didn't find anything on "Are you being upgraded?". Would you like for me to search the web for you?

No, just no.
Score: 6 Votes (Like | Disagree)