Apple Acquires Speech Technology Startup VocalIQ

Apple has purchased VocalIQ, a startup located in the United Kingdom that has developed a natural language API to allow computers and people to have a more natural dialogue, reports Financial Times. According to VocalIQ's website, the company has developed a self-learning dialogue API built on 10 years of natural language research, belief tracking, decision making, and message generation.

It's not always clear how Apple uses the technology from companies that it purchases, but with this acquisition, it's likely Apple will use the API to improve its voice-based personal assistant, Siri. Financial Times also believes Apple could use the technology for its upcoming car project, as VocalIQ specialized in in-car applications among other things.

vocaliq

While VocalIQ's speech processing and machine learning technology could be incorporated into devices from wearables to the connected home, the company was particularly focused on in-car applications. This included a collaboration with General Motors.

In a blog earlier this year, VocalIQ described how a "conversational voice-dialog system" in a car's navigation system could prevent drivers from becoming distracted by looking at screens. Its "self- learning" technology allows "real conversation between human and the internet of things", VocalIQ wrote.

VocalIQ has criticized Siri in a past blog post, calling the virtual assistant a "toy" unable to understand context. The difference between VocalIQ's system and traditional speech-recognition services like Siri and Cortana is its ability to learn.

The reason for this state of affairs is that while Apple, Google and the some others have mastered how the use machine learning for speech-recognition, they are still stuck with medieval approach when it comes of conversational voice dialog. They are still using pre-programmed flow-chart based response that don't learn.

The consumer demand for a self-learning multi-domain conversational voice system where consumers can freely talk about movies, restaurants, music, hotel bookings and the meaning of life, is huge and undeniable. The first one to meet that demand will rule the smartphone and wearables market for the next decade.

Apple confirmed its purchase of VocalIQ with its usual statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

Popular Stories

airpods pro 3 purple

New, Higher End AirPods Pro Coming This Year

Tuesday January 20, 2026 9:05 am PST by
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest. Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
smaller dynamic island iphone 18 pro Filip Vabrous%CC%8Cek

iPhone 18 Pro Leak: Smaller Dynamic Island, No Top-Left Camera Cutout

Tuesday January 20, 2026 2:34 am PST by
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely. Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
Apple Logo Spotlight

Apple Expected to Unveil Five All-New Products This Year

Wednesday January 21, 2026 10:54 am PST by
In addition to updating many of its existing products, Apple is expected to unveil five all-new products this year, including a smart home hub, a Face ID doorbell, a MacBook with an A18 Pro chip, a foldable iPhone, and augmented reality glasses. Below, we have recapped rumored features for each product. Smart Home Hub Apple home hub (concept) Apple's long-rumored smart home hub should...
airtag prime day 2

Apple Developing AirTag-Sized AI Pin With Dual Cameras

Wednesday January 21, 2026 12:31 pm PST by
Apple is working on a small, wearable AI pin equipped with multiple cameras, a speaker, and microphones, reports The Information. If it actually launches, the AI pin will likely run the new Siri chatbot that Apple plans to unveil in iOS 27. The pin is said to be similar in size to an AirTag, with a thin, flat, circular disc shape. It has an aluminum and glass shell, and two cameras at the...
Liquid Glass App Store Feature

App Store and Apple TV Experiencing Outage

Tuesday January 20, 2026 4:36 pm PST by
Apple's App Store, iTunes Store, and Apple TV service are experiencing an outage at the current time, according to Apple's System Status page. Apple says that some users may be experiencing issues with the App Store and iTunes Store. Apple also says some users may be seeing intermittent issues with Apple TV. The Apple TV Channels feature is down too, and users may be unable to access some...

Top Rated Comments

bpeeps Avatar
135 months ago
I just want Siri to tighten the gap between Cortana and Google in accordance to queries answered without resorting to a web search.
Score: 14 Votes (Like | Disagree)
AngerDanger Avatar
135 months ago
According to VocalIQ's website, the company has developed a self-learning dialogue API built on 10 years of natural language research, belief tracking, decision making, and message generation.
Yeah, good luck keeping up; I've gone through, like, five religions in the past couple of hours. :cool:
Score: 13 Votes (Like | Disagree)
riverfreak Avatar
135 months ago
Well, I hope their technology is stronger than their grammar.
Score: 13 Votes (Like | Disagree)
dannys1 Avatar
135 months ago
Oh great!... Now I'm going to have to say AL-U-MIN-E-UM instead of Aluminum. :rolleyes:
What instead of incorrectly like "ALOOOO-MIN-UMM"
Score: 10 Votes (Like | Disagree)
thekeyring Avatar
135 months ago
Oh great. Now we'll have to start calling elevators lifts, hoods bonnets, trunks boots, chips crisps, fries chips and cookies biscuits. Bollocks!!
Look, we don't care about how you use English, but please stop saying 'we could care less'. The only thing you rule out is that you care nothing, which is exactly what you're trying to convey.

Love, the Queen.
Score: 6 Votes (Like | Disagree)
_Refurbished_ Avatar
135 months ago
Siri, did Apple buy new voice intelligence?
- "I'm sorry, it looks like I've lost my internet connection."

Siri are you being upgraded?
- "I'm sorry, I didn't find anything on "Are you being upgraded?". Would you like for me to search the web for you?

No, just no.
Score: 6 Votes (Like | Disagree)